World Model · podcast knowledge graph

Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac

2026-09-02 · 81 min · 19 entities

episode page audio

Asserted relationships

  • → hosted by Tommy Mello person
    0.55
    evidence rules-v5
    Feed author/publisher: Tommy Mello
  • → founded Mantel company
    0.54
    evidence rules-v5
    co-founder of Mantel
  • → works at Mantel company
    0.50
    evidence rules-v5
    co-founder of Mantel
  • → discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • → discusses Management website
    0.40
    evidence rules-v5
    Feed category: Management
  • 0.40
    evidence rules-v5
    Feed author/publisher: Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist
  • → references @Officialtommymello website
    0.38
    evidence rules-v5
    Link in episode "Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac": https://tiktok.com/@officialtommymello
  • → references freedomevent.com website
    0.38
    evidence rules-v5
    Link in episode "Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac": https://freedomevent.com/
  • → references geteco.com website
    0.38
    evidence rules-v5
    Link in episode "Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac": https://geteco.com/
  • → references usemantel.com website
    0.38
    evidence rules-v5
    Link in episode "Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac": https://usemantel.com/

Entities found in this episode

websites 10

  • mentioned Management website
    0.50
    evidence rules-v5
    Feed category: Management
  • mentioned @Officialtommymello website
    0.45
    evidence rules-v5
    Link in episode "Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac": https://tiktok.com/@officialtommymello
  • mentioned freedomevent.com website
    0.45
    evidence rules-v5
    Link in episode "Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac": https://freedomevent.com/
  • mentioned geteco.com website
    0.45
    evidence rules-v5
    Link in episode "Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac": https://geteco.com/
  • mentioned usemantel.com website
    0.45
    evidence rules-v5
    Link in episode "Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac": https://usemantel.com/
  • discusses Management website
    0.40
    evidence rules-v5
    Feed category: Management
  • references @Officialtommymello website
    0.38
    evidence rules-v5
    Link in episode "Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac": https://tiktok.com/@officialtommymello
  • references freedomevent.com website
    0.38
    evidence rules-v5
    Link in episode "Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac": https://freedomevent.com/
  • references geteco.com website
    0.38
    evidence rules-v5
    Link in episode "Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac": https://geteco.com/
  • references usemantel.com website
    0.38
    evidence rules-v5
    Link in episode "Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac": https://usemantel.com/

companys 6

  • mentioned Mantel company
    0.68
    evidence rules-v5
    co-founder of Mantel
  • founded Mantel company
    0.54
    evidence rules-v5
    co-founder of Mantel
  • mentioned Business company
    0.50
    evidence rules-v5
    Feed category: Business
  • works at Mantel company
    0.50
    evidence rules-v5
    co-founder of Mantel
  • discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • 0.40
    evidence rules-v5
    Feed author/publisher: Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

persons 2

  • mentioned Tommy Mello person
    0.70
    evidence rules-v5
    Feed author/publisher: Tommy Mello
  • hosted by Tommy Mello person
    0.55
    evidence rules-v5
    Feed author/publisher: Tommy Mello

concepts 1

  • mentioned Aaron & Zac concept
    0.42
    evidence rules-v5
    Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac
Episode description as stored
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Tommy Mello sits down with two returning guests: Aaron Gaynor, founder of Eco Plumbers, Electricians, and HVAC Technicians, fresh off crossing $100 million and pacing $113M this year, and Zac Dearing, co-founder of Mantel, the AI-powered sales platform behind some of the sharpest shopping data in home services. No rehashed stories, just what is working right now: why recruiting beats leads, the new hire who sold $1M of HVAC in his first month, the labor burden number every tech should know, why 60 to 70% of deals are still alive after you leave the home, the 15% market share rule that tells you when to grow, and the marketing math that separates maintaining from grow-grow. Follow Aaron Gaynor and Eco: https://geteco.com Follow Zac Dearing and Mantel: https://usemantel.com -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 01:03 - Aaron's $100M Milestone And The New Headquarters 06:23 - Where Homeowners Spend Their Decision Time 08:46 - Two Years On Mantel: Eco's Close Rate Now 10:37 - 69% Shop For Pricing Online And Most Find Nothing 12:23 - The Options Formula And The Sunday Effect 14:55 - Recruiting Beats Leads: Who Not How 17:09 - The New Hire Who Sold $1M In One Month 18:46 - Loyalty, Labor Burden, And The 24% Line 24:33 - The One Truck Exercise And What A Call Really Costs 29:01 - Private Equity, Labor, And Who Really Benefits 34:04 - What Contractors Actually Adopt In AI 35:43 - Charging More Than The Average Bear 42:27 - Sales Is Not A Dirty Word 44:53 - Shopping Beats Selling 49:33 - When Homeowners Actually Read Your Proposal 51:31 - Buy Or Build: The Greenfield Answer 56:30 - Marketing Math: Maintain, Grow, Or Grow Grow 01:00:21 - The 15% Rule: When To Enter A New Market 01:06:30 - Closer Hats, Next Missions, And Final Advice 01:12:40 - Stop Assuming The Deal Is Dead 01:16:09 - The Apollo 11 Close 🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/