World Model · podcast knowledge graph

In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson

2025-09-03 · 111 min · 25 entities

episode page audio

Asserted relationships

  • → appeared on "The Cognitive Revolution" podcast
    0.68
    evidence rules-v4
    In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson
  • → hosted by Erik Torenberg, Nathan Labenz person
    0.55
    evidence rules-v4
    Feed author/publisher: Erik Torenberg, Nathan Labenz
  • → works at ZeroClick company
    0.50
    evidence rules-v4
    CEO of ZeroClick
  • → works at ZeroClick company
    0.50
    evidence rules-v4
    CEO of ZeroClick
  • → discusses Society & Culture concept
    0.40
    evidence rules-v4
    Feed category: Society & Culture
  • → discusses Technology concept
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → hosted by Turpentine company
    0.40
    evidence rules-v4
    Feed author/publisher: Turpentine
  • → references aipodcast.ing website
    0.38
    evidence rules-v4
    Link in episode "In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson": https://aipodcast.ing/
  • → references 9054 4afb B08e 2ca84dbdbdda website
    0.38
    evidence rules-v4
    Link in episode "In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson": https://storage.aipodcast.ing/transcripts/episode/tcr/00919313-9054-4afb-b08e-2ca84dbdbdda/combined_transcript.html
  • → references Nathan website
    0.38
    evidence rules-v4
    Link in episode "In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson": https://notion.com/lp/nathan
  • → references ai.dev website
    0.38
    evidence rules-v4
    Link in episode "In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson": https://ai.dev/

Entities found in this episode

concepts 8

  • mentioned Society & Culture concept
    0.50
    evidence rules-v4
    Feed category: Society & Culture
  • mentioned Technology concept
    0.50
    evidence rules-v4
    Feed category: Technology
  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • discusses Society & Culture concept
    0.40
    evidence rules-v4
    Feed category: Society & Culture
  • discusses Technology concept
    0.40
    evidence rules-v4
    Feed category: Technology
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

websites 8

  • mentioned aipodcast.ing website
    0.45
    evidence rules-v4
    Link in episode "In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson": https://aipodcast.ing/
  • mentioned 9054 4afb B08e 2ca84dbdbdda website
    0.45
    evidence rules-v4
    Link in episode "In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson": https://storage.aipodcast.ing/transcripts/episode/tcr/00919313-9054-4afb-b08e-2ca84dbdbdda/combined_transcript.html
  • mentioned Nathan website
    0.45
    evidence rules-v4
    Link in episode "In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson": https://notion.com/lp/nathan
  • mentioned ai.dev website
    0.45
    evidence rules-v4
    Link in episode "In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson": https://ai.dev/
  • references aipodcast.ing website
    0.38
    evidence rules-v4
    Link in episode "In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson": https://aipodcast.ing/
  • references 9054 4afb B08e 2ca84dbdbdda website
    0.38
    evidence rules-v4
    Link in episode "In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson": https://storage.aipodcast.ing/transcripts/episode/tcr/00919313-9054-4afb-b08e-2ca84dbdbdda/combined_transcript.html
  • references Nathan website
    0.38
    evidence rules-v4
    Link in episode "In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson": https://notion.com/lp/nathan
  • references ai.dev website
    0.38
    evidence rules-v4
    Link in episode "In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson": https://ai.dev/

companys 5

  • mentioned Turpentine company
    0.70
    evidence rules-v4
    Feed author/publisher: Turpentine
  • mentioned ZeroClick company
    0.62
    evidence rules-v4
    CEO of ZeroClick
  • works at ZeroClick company
    0.50
    evidence rules-v4
    CEO of ZeroClick
  • works at ZeroClick company
    0.50
    evidence rules-v4
    CEO of ZeroClick
  • hosted by Turpentine company
    0.40
    evidence rules-v4
    Feed author/publisher: Turpentine

persons 3

  • mentioned ZeroClick's Ryan Hudson person
    0.72
    evidence rules-v4
    In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson
  • 0.70
    evidence rules-v4
    Feed author/publisher: Erik Torenberg, Nathan Labenz
  • 0.55
    evidence rules-v4
    Feed author/publisher: Erik Torenberg, Nathan Labenz

podcasts 1

  • appeared on "The Cognitive Revolution" podcast
    0.68
    evidence rules-v4
    In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson
Episode description as stored
Today Ryan Hudson, Founder and CEO of ZeroClick, joins The Cognitive Revolution to discuss creating advertising infrastructure for AI applications through paid inference-time consideration of advertiser content, examining how to build sustainable monetization for free-tier AI services while learning from the successes and failures of social media's attention economy. Read the full transcript: ⁠https://storage.aipodcast.ing/transcripts/episode/tcr/00919313-9054-4afb-b08e-2ca84dbdbdda/combined_transcript.html Check out our sponsors: Google Gemini, Oracle Cloud Infrastructure, Shopify. Shownotes below brought to you by Notion AI Meeting Notes - try one month for free at: https://notion.com/lp/nathan ZeroClick's Evolution: Originally creators of Pi Ad Block, they've pivoted from ad blocking to building a native advertising system for AI platforms. AI Ad Platform Mechanics: Their system matches user queries with relevant advertising information in a contextual way, enabling paid inference time consideration of advertiser content. Developer Monetization: The platform helps AI developers monetize their free tiers while creating value for both users and advertisers. Shifting Intent Patterns: User queries in AI systems tend to be more exploratory and "upstream" in the funnel compared to direct search queries on Google. Multi-modal Potential: While ZeroClick is starting with text, there's future potential for visual advertising that could enhance AI experiences by showing real purchasable products. Market Void: There's currently a significant gap in the market for AI advertising solutions that ZeroClick is attempting to fill. Sponsors: Google Gemini 2.5. Model Family: The Google Gemini 2.5 family of models is now generally available, offering advanced reasoning for complex tasks and optimized performance for any scale. Start building in Google AI Studio at https://ai.dev Oracle Cloud Infrastructure: Oracle Cloud Infrastructure (OCI) is the next-generation cloud that delivers better performance, faster speeds, and significantly lower costs, including up to 50% less for compute, 70% for storage, and 80% for networking. Run any workload, from infrastructure to AI, in a high-availability environment and try OCI for free with zero commitment at https://oracle.com/cognitive Shopify: Shopify powers millions of businesses worldwide, handling 10% of U.S. e-commerce. With hundreds of templates, AI tools for product descriptions, and seamless marketing campaign creation, it's like having a design studio and marketing team in one. Start your $1/month trial today at https://shopify.com/cognitive PRODUCED BY: https://aipodcast.ing