World Model · podcast knowledge graph

How to Think Like a World-Class Marketer | Rory Sutherland

2025-12-09 · 121 min · episode 258 · 15 entities

episode page audio

Asserted relationships

  • → hosted by Shane Parrish person
    0.55
    evidence rules-v4
    Feed author/publisher: Shane Parrish
  • → discusses Technology concept
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Investing concept
    0.40
    evidence rules-v4
    Feed category: Investing
  • → references Knowledgeproject website
    0.38
    evidence rules-v4
    Link in episode "How to Think Like a World-Class Marketer | Rory Sutherland": http://basecamp.com/knowledgeproject
  • → references remarkable.com website
    0.38
    evidence rules-v4
    Link in episode "How to Think Like a World-Class Marketer | Rory Sutherland": https://remarkable.com/
  • → references get.tech website
    0.38
    evidence rules-v4
    Link in episode "How to Think Like a World-Class Marketer | Rory Sutherland": https://get.tech/

Entities found in this episode

concepts 6

  • mentioned Technology concept
    0.50
    evidence rules-v4
    Feed category: Technology
  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Investing concept
    0.50
    evidence rules-v4
    Feed category: Investing
  • discusses Technology concept
    0.40
    evidence rules-v4
    Feed category: Technology
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Investing concept
    0.40
    evidence rules-v4
    Feed category: Investing

websites 6

  • mentioned Knowledgeproject website
    0.45
    evidence rules-v4
    Link in episode "How to Think Like a World-Class Marketer | Rory Sutherland": http://basecamp.com/knowledgeproject
  • mentioned remarkable.com website
    0.45
    evidence rules-v4
    Link in episode "How to Think Like a World-Class Marketer | Rory Sutherland": https://remarkable.com/
  • mentioned get.tech website
    0.45
    evidence rules-v4
    Link in episode "How to Think Like a World-Class Marketer | Rory Sutherland": https://get.tech/
  • references Knowledgeproject website
    0.38
    evidence rules-v4
    Link in episode "How to Think Like a World-Class Marketer | Rory Sutherland": http://basecamp.com/knowledgeproject
  • references remarkable.com website
    0.38
    evidence rules-v4
    Link in episode "How to Think Like a World-Class Marketer | Rory Sutherland": https://remarkable.com/
  • references get.tech website
    0.38
    evidence rules-v4
    Link in episode "How to Think Like a World-Class Marketer | Rory Sutherland": https://get.tech/

persons 3

  • mentioned Shane Parrish person
    0.70
    evidence rules-v4
    Feed author/publisher: Shane Parrish
  • hosted by Shane Parrish person
    0.55
    evidence rules-v4
    Feed author/publisher: Shane Parrish
  • mentioned Rory Sutherland person
    0.42
    evidence rules-v4
    How to Think Like a World-Class Marketer | Rory Sutherland
Episode description as stored
Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world’s leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design shape real-world behavior. +Rory was previously on the show, check out episode 19. ----- Approximate Chapters: (00:00) Introduction (01:31) AI and Decision Making (03:48) Are We Looking for Efficiency in the Wrong Place? (15:52) Ad Break (18:09) Ice Cold Beer Thought Experiment (19:56) Trust and Manipulation (27:15) Dyson Customer Experience and 'Brand Quake' (29:21) Customer Value Thinking (34:28) Why Is Dyson So Effective at Marketing? (36:28) Ad Break (38:51) Map/Territory Problem in Business (39:27) The Problem with Shareholders (42:29) The Problem with 'Tech Bro' Decision Making (45:14) Warren Buffett’s Approach to Choosing Management (47:52) John Bragg’s Approach to Buying Infrastructure (51:23) High Trust vs Low Trust Societies (58:45) What Can We Learn from the Mad Men Era of Marketing (1:03:59) The Danger of Bad Marketing (1:17:47) Navigating Cancel Culture with Common Sense (1:29:59) Signalling to Ourselves When We Purchase Something (1:39:06) Changing of Societal Norms (1:43:27) How to Write Good Copy (1:56:30) What Is Success for You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------ Follow Shane Parrish:X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/ Shopify: https://shopify.com/knowledgeproject Learn more about your ad choices. Visit megaphone.fm/adchoices