You Don’t Need to Be a Better Mom. You Need More Support with Michelle Brown
2026-09-24 · 72 min · episode 87 · 21 entities
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You Don’t Need to Be a Better Mom. You Need More Support with Michelle Brown
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Link in episode "You Don’t Need to Be a Better Mom. You Need More Support with Michelle Brown": https://scottwoolley.com/
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appeared on The iDesign Lab Podcast | Where Design, Business, and Culture Shape How We Live and Build podcast0.68
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You Don’t Need to Be a Better Mom. You Need More Support with Michelle Brown
Episode description as stored
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At some point in early parenthood, almost everyone hits the same wall: you’re doing everything you were told to do, and you still feel alone, exhausted, and behind. We wanted to talk about the kind of help that actually works in real life, especially when your family is far away and your budget is not built for endless “support” add-ons.
We’re joined by Michelle Brown, founder of iHelp Moms and author of Ambitious as a Mother. Michelle shares her remarkable path from being adopted out of an orphanage in Kolkata to building a high-intensity career in professional sports, then becoming a mom in Florida with no local village. We get honest about sleep deprivation, feeding struggles, postpartum depression, and the identity shock ambitious women can feel when their drive is still there but their capacity is gone.
From there, we dig into the product and the mission: a nonjudgmental parenting app built around expert-backed guidance for sleep, feeding, potty training, and behavior. Michelle explains how iHelp Moms uses a simple five-question flow and a custom algorithm to match a family’s parenting philosophy and deliver a plan fast, plus how design choices matter when you’re making decisions in the dark at 3 a.m. We also talk entrepreneurship, tech build realities, freemium monetization, expos, employer benefits, and why nervous system regulation might be the most underrated parenting tool.
If this conversation helps, subscribe, share it with a parent who needs practical support, and leave a review so more families can find it. What kind of help would make the biggest difference in your home right now?
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Learn more at:
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https://scottwoolley.com