World Model · podcast knowledge graph

The Secret Behind Building a Global Luxury Furniture Brand with Eduardo Perez, Sr.

2026-07-16 · 56 min · episode 77 · 21 entities

episode page audio

Asserted relationships

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    evidence rules-v5
    The Secret Behind Building a Global Luxury Furniture Brand with Eduardo Perez, Sr.
  • → hosted by Tiffany Woolley, Scott Woolley person
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    evidence rules-v5
    Feed author/publisher: Tiffany Woolley, Scott Woolley
  • → works at AHC Group company
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    CEO of AHC Group and
  • → works at AHC Group company
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    evidence rules-v5
    CEO of AHC Group and
  • → discusses Society & Culture concept
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    Feed category: Society & Culture
  • → discusses Business company
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    evidence rules-v5
    Feed category: Business
  • → discusses Entrepreneurship website
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    Feed category: Entrepreneurship
  • → discusses Arts concept
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    Feed category: Arts
  • → discusses Design website
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    evidence rules-v5
    Feed category: Design
  • → discusses Personal Journals concept
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    Feed category: Personal Journals
  • → references scottwoolley.com website
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    evidence rules-v5
    Link in episode "The Secret Behind Building a Global Luxury Furniture Brand with Eduardo Perez, Sr.": https://scottwoolley.com/

Entities found in this episode

concepts 6

  • mentioned Society & Culture concept
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    evidence rules-v5
    Feed category: Society & Culture
  • mentioned Arts concept
    0.50
    evidence rules-v5
    Feed category: Arts
  • mentioned Personal Journals concept
    0.50
    evidence rules-v5
    Feed category: Personal Journals
  • discusses Society & Culture concept
    0.40
    evidence rules-v5
    Feed category: Society & Culture
  • discusses Arts concept
    0.40
    evidence rules-v5
    Feed category: Arts
  • discusses Personal Journals concept
    0.40
    evidence rules-v5
    Feed category: Personal Journals

websites 6

  • mentioned Entrepreneurship website
    0.50
    evidence rules-v5
    Feed category: Entrepreneurship
  • mentioned Design website
    0.50
    evidence rules-v5
    Feed category: Design
  • mentioned scottwoolley.com website
    0.45
    evidence rules-v5
    Link in episode "The Secret Behind Building a Global Luxury Furniture Brand with Eduardo Perez, Sr.": https://scottwoolley.com/
  • discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship
  • discusses Design website
    0.40
    evidence rules-v5
    Feed category: Design
  • references scottwoolley.com website
    0.38
    evidence rules-v5
    Link in episode "The Secret Behind Building a Global Luxury Furniture Brand with Eduardo Perez, Sr.": https://scottwoolley.com/

companys 5

  • mentioned AHC Group company
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    evidence rules-v5
    CEO of AHC Group and
  • mentioned Business company
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    evidence rules-v5
    Feed category: Business
  • works at AHC Group company
    0.50
    evidence rules-v5
    CEO of AHC Group and
  • works at AHC Group company
    0.50
    evidence rules-v5
    CEO of AHC Group and
  • discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business

persons 3

  • mentioned Eduardo Perez person
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    The Secret Behind Building a Global Luxury Furniture Brand with Eduardo Perez, Sr.
  • 0.70
    evidence rules-v5
    Feed author/publisher: Tiffany Woolley, Scott Woolley
  • 0.55
    evidence rules-v5
    Feed author/publisher: Tiffany Woolley, Scott Woolley

podcasts 1

Episode description as stored
Send us Fan Mail A luxury brand is not built by taste alone. It is built by decisions you keep making when nobody is watching: how you handle setbacks, how tightly you protect quality, and how clearly you define your point of view. We’re joined by Eduardo Perez Sr, President and CEO of AHC Group and a driving force behind the global success of Adriana Hoyos Furnishings, to talk about what it really takes to scale a high-end furniture and interior design business across continents. Eduardo takes us back to Ecuador, where Adriana Hoyos begins designing in a market that barely recognizes interior design, and where the first furniture efforts grow into a bigger vision. When they move into the US market and open at Miami’s Design Center of the Americas, they hit a challenge that could have stopped the story. Instead, a lost line at High Point becomes the trigger to design their own collection, starting with a concept sketched on a napkin and evolving into a recognizable, warm modern design DNA rooted in natural materials and craftsmanship. From there, we dig into the operational side of luxury: vertically integrated manufacturing, controlling finishing and quality, building a team that can carry the weight, and offering customization that works at scale. Eduardo explains how the same product adapts globally through proportions, seating comfort, and finishes, and why delivery and credibility matter as much as aesthetics. We also explore how their design studio expands into hospitality design and even airport lounge design, creating five-star experiences that feel more residential than transactional, plus the family leadership model that keeps roles clear and growth sustainable. If you care about luxury furniture, interior design, custom manufacturing, hospitality interiors, or building a brand that lasts generations, you’ll get practical insight and real-world perspective here. Subscribe, share this with a designer or founder, and leave a review with your biggest takeaway: what part of building “true luxury” surprised you most? Support the show Learn more at: https://twinteriors.com/podcast/ https://scottwoolley.com