20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries

2025-05-23 · 76 min · 12 entities

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→ appeared on The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch podcast

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20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
→ hosted by Harry Stebbings person

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Feed author/publisher: Harry Stebbings
→ discusses Business concept

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→ discusses Investing concept

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Feed category: Investing
→ discusses News concept

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Feed category: News
→ discusses Tech News concept

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Feed category: Tech News

Entities found in this episode

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mentioned Business concept

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Feed category: Business
mentioned Investing concept

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Feed category: Investing
mentioned Tech News concept

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Feed category: Tech News
discusses Business concept

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Feed category: Business
discusses Investing concept

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Feed category: Investing
discusses News concept

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Feed category: News
discusses Tech News concept

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Feed category: Tech News
mentioned CAC concept

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CAC

persons 3

mentioned Luke Harries person

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20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
mentioned Harry Stebbings person

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evidence rules-v4
Feed author/publisher: Harry Stebbings
hosted by Harry Stebbings person

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evidence rules-v4
Feed author/publisher: Harry Stebbings

podcasts 1

appeared on The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch podcast

0.68

evidence rules-v4
20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries

Episode description as stored

Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at $3.3B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna. In Today's Episode We Discuss: 00:00 – The $3.3B Growth Engine Behind ElevenLabs 04:55 – Why Luke Said "No" to Investing in ElevenLabs (and Why He Was Wrong) 15:40 – How ElevenLabs Makes a Horizontal Product Strategy Work 20:15 – How to Build Sharded Growth Teams That Actually Scale 26:30 – The 7-Part Launch Playbook That Gets 700K+ Views Per Product 33:00 – The Truth About CAC, Payback, and Performance Marketing in AI 39:05 – SEO Isn't Dead: The Mini-Tool Strategy You Should Steal 44:10 – Kill Your Inbound SDRs—The Case for Voice AI in Sales 48:40 – Why You Don't Need PMs and the Rise of Growth-Led Product Teams