Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp

2015-07-10 · 21 min · 15 entities

episode page audio

Asserted relationships

→ references The Hard Thing About Hard Things book

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oned In Today's Show: PumpUP App General Catalyst Partners Favourite Book: The Hard Thing About Hard Things by Ben Horowitz Favourite Blog: MatterMark Daily As always you can follow
→ appeared on The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch podcast

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Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp
→ hosted by Harry Stebbings person

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Feed author/publisher: Harry Stebbings
→ recommended The Hard Thing About Hard Things book

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oned In Today's Show: PumpUP App General Catalyst Partners Favourite Book: The Hard Thing About Hard Things by Ben Horowitz Favourite Blog: MatterMark Daily As always you can follow
→ recommended The Hard Thing About Hard Things book

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evidence rules-v5
oned In Today's Show: PumpUP App General Catalyst Partners Favourite Book: The Hard Thing About Hard Things by Ben Horowitz Favourite Blog: MatterMark Daily As always you can follow
→ discusses Business company

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Feed category: Business
→ discusses News concept

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Feed category: News
→ discusses Investing concept

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Feed category: Investing
→ discusses Tech News concept

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Feed category: Tech News

Entities found in this episode

concepts 5

mentioned Investing concept

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Feed category: Investing
mentioned Tech News concept

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Feed category: Tech News
discusses News concept

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Feed category: News
discusses Investing concept

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Feed category: Investing
discusses Tech News concept

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Feed category: Tech News

books 4

mentioned The Hard Thing About Hard Things book

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evidence rules-v5
oned In Today's Show: PumpUP App General Catalyst Partners Favourite Book: The Hard Thing About Hard Things by Ben Horowitz Favourite Blog: MatterMark Daily As always you can follow
references The Hard Thing About Hard Things book

0.78 · ×2

evidence rules-v5
oned In Today's Show: PumpUP App General Catalyst Partners Favourite Book: The Hard Thing About Hard Things by Ben Horowitz Favourite Blog: MatterMark Daily As always you can follow
recommended The Hard Thing About Hard Things book

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evidence rules-v5
oned In Today's Show: PumpUP App General Catalyst Partners Favourite Book: The Hard Thing About Hard Things by Ben Horowitz Favourite Blog: MatterMark Daily As always you can follow
recommended The Hard Thing About Hard Things book

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evidence rules-v5
oned In Today's Show: PumpUP App General Catalyst Partners Favourite Book: The Hard Thing About Hard Things by Ben Horowitz Favourite Blog: MatterMark Daily As always you can follow

persons 3

mentioned Phil Jacobson person

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Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp
mentioned Harry Stebbings person

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Feed author/publisher: Harry Stebbings
hosted by Harry Stebbings person

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Feed author/publisher: Harry Stebbings

companys 2

mentioned Business company

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Feed category: Business
discusses Business company

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Feed category: Business

podcasts 1

appeared on The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch podcast

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Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp

Episode description as stored

Phil Jacobson is Co-Founder At PumpUp, a community for healthy and active living, with over 2m users. Phil leads the operations, finance, marketing, business development and external relations for PumpUp, with great success having accumulated over 220,000 Instagram followers! Prior to PumpUp , Phil held brand management positions at Unilever and PepsiCo. In Today's Episode You Will Learn: How Phil started PumpUp? How Phil got 1,500 downloads in day one? What marketing strategies are PumpUp working on to continue growing? What social media strategies Phil recommends founders attempting to build an online presence? How did Phil accumulate the 220,000 instagram followers organically? What has Phil done to create such a heavily engaged user base? Who are Phil's biggest competitors and how does PumpUp aim to stay ahead of them? Where are PumpUp in the fundraising process, what has Phil learnt from the $2m seed round? How can startups determine how much they need to raise? What are PumpUp doing to ensure customer retention rates remain high? Items Mentioned In Today's Show: PumpUP App General Catalyst Partners Favourite Book: The Hard Thing About Hard Things by Ben Horowitz Favourite Blog: MatterMark Daily As always you can follow Harry , Phil , The Twenty Minute VC and PumpUp on Twitter here! A new one recommended by Phil, click here to follow the awesome Instagram pages of Harry and PumpUp !