The Real Price of Wine: 401ks, Living Wages, 35 Sprays a Season Pt. 7

2026-08-31 · 5 min · episode 364 · 15 entities

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concepts 11

mentioned Society & Culture concept

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mentioned Arts concept

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mentioned food concept

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mentioned 401ks, Living Wages, 35 Sprays a Season Pt. 7 concept

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The Real Price of Wine: 401ks, Living Wages, 35 Sprays a Season Pt. 7
discusses Society & Culture concept

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evidence rules-v5
Feed category: Society & Culture
discusses Arts concept

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evidence rules-v5
Feed category: Arts
discusses food concept

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evidence rules-v5
Feed category: Food
discusses Leisure concept

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evidence rules-v5
Feed category: Leisure
discusses Places & Travel concept

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evidence rules-v5
Feed category: Places & Travel

persons 2

mentioned Forrest Kelly person

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hosted by Forrest Kelly person

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Feed author/publisher: Forrest Kelly

websites 2

mentioned Hobbies website

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Feed category: Hobbies
discusses Hobbies website

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evidence rules-v5
Feed category: Hobbies

Episode description as stored

Forrest asks the question wine lovers wonder in the store aisle: what's the story behind the price? Justin lays it out plainly. Freestone employs its own in-house vineyard staff of 12 to 15 people — with benefits, 401k match, retirement, vacation, and paid holidays. That's high-touch, high-detail farming, and it's part of every bottle's price. Lower-priced wines often farm vastly differently: farming for quantity, machine harvesting, contracted labor instead of in-house crews. Location matters too. The Sonoma Coast's proximity to the ocean means protecting the fruit can take dramatically more vineyard passes than warmer inland sites — Justin ballparks 35 sprays versus maybe 10 on the Napa Valley floor. Add barrel programs like 100% French oak, and the true cost of a bottle comes into focus. Then Forrest asks the emotional question: does it ever get old watching someone taste your wine for the first time? Never, says Justin. Memories are created over the wines his team makes — and humans have been fermenting and gathering around the table since we started walking the planet. A meal, an amazing bottle, and laughs: the communal ritual we should never lose. And his favorite from the lineup? No hesitation: "Pinot Noir is my amour." His deserted-island wine, through and through — with a deep love of Chardonnay right behind it. @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.