Back Label - He Punched His Brother — Then Built an Empire
2026-06-24 · 5 min · episode 350 · 15 entities
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Back Label - He Punched His Brother — Then Built an Empire
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Episode description as stored
The front label said Robert Mondavi, the man who put Napa Valley on the map. The back label said a fistfight over a mink coat, a decade of lawsuits, and two brothers who didn't speak for years. In 1965, Robert and Peter Mondavi came to blows at Charles Krug Winery , the family business their father Cesare had bought in 1943. The fallout sent Robert into a six-month leave and eventually out of the company entirely — but instead of fading away, he founded the Robert Mondavi Winery in Oakville in 1966, pioneered cold fermentation, renamed Sauvignon Blanc to Fumé Blanc, and partnered with Baron Philippe de Rothschild to create Opus One. Peter, meanwhile, spent the next fifty years quietly building Charles Krug's legacy without ever chasing the spotlight. The two brothers didn't speak for years. Then, in 2005, nearly thirty years after the fight, they made one barrel of wine together — Ancora Una Volta, "once again" — selling at the Napa Valley Wine Auction for $400,000. This episode of The Back Label tells the full story behind one of Napa's most influential — and most personal — rivalries.
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