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Pricing Psychology, Tested: How Many Did You Get Right? Claire Wang

2026-06-23 · 7 min · episode 341 · 15 entities

episode page audio

Asserted relationships

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    evidence rules-v5
    Feed author/publisher: Forrest Kelly
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    evidence rules-v5
    Feed category: Society & Culture
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    evidence rules-v5
    Feed category: Arts
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    Feed category: Food
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    evidence rules-v5
    Feed category: Leisure
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    evidence rules-v5
    Feed category: Hobbies
  • → discusses Places & Travel concept
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    evidence rules-v5
    Feed category: Places & Travel

Entities found in this episode

concepts 11

  • mentioned Society & Culture concept
    0.50
    evidence rules-v5
    Feed category: Society & Culture
  • mentioned Arts concept
    0.50
    evidence rules-v5
    Feed category: Arts
  • mentioned food concept
    0.50
    evidence rules-v5
    Feed category: Food
  • mentioned Leisure concept
    0.50
    evidence rules-v5
    Feed category: Leisure
  • mentioned Places & Travel concept
    0.50
    evidence rules-v5
    Feed category: Places & Travel
  • 0.42
    evidence rules-v5
    Pricing Psychology, Tested: How Many Did You Get Right? Claire Wang
  • discusses Society & Culture concept
    0.40
    evidence rules-v5
    Feed category: Society & Culture
  • discusses Arts concept
    0.40
    evidence rules-v5
    Feed category: Arts
  • discusses food concept
    0.40
    evidence rules-v5
    Feed category: Food
  • discusses Leisure concept
    0.40
    evidence rules-v5
    Feed category: Leisure
  • discusses Places & Travel concept
    0.40
    evidence rules-v5
    Feed category: Places & Travel

persons 2

  • mentioned Forrest Kelly person
    0.70
    evidence rules-v5
    Feed author/publisher: Forrest Kelly
  • hosted by Forrest Kelly person
    0.55
    evidence rules-v5
    Feed author/publisher: Forrest Kelly

websites 2

  • mentioned Hobbies website
    0.50
    evidence rules-v5
    Feed category: Hobbies
  • discusses Hobbies website
    0.40
    evidence rules-v5
    Feed category: Hobbies
Episode description as stored
Ten questions, two rounds, and a whole lot of uncomfortable truths about why you pay what you pay. Rusty Cellars hosts this Pop the Quiz episode pulled from Claire Wang's appearance on the show, covering everything from MRI brain scans proving price changes the actual experience of taste, to why a $5 wine beat a $45 wine in blind taste tests, to the single sentence a Chateau Pichon Baron director used to explain his entire pricing philosophy. Round two gets sharper with a true/false/both format testing anchoring effects, charm pricing, and whether higher price really does mean higher quality (spoiler: it's complicated). Claire Wang is a pricing strategist with 20 years in the field and author of the upcoming book The Price of Influence, out this September. @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.