Your Brain Lying to You About Wine — The Stanford MRI Experiment Pt. 3

2026-06-11 · 6 min · episode 322 · 19 entities

episode page audio

Asserted relationships

→ appeared on The Best 5 Minute Wine Podcast podcast

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evidence rules-v5
Guest: Claire Wang (Pricing Strategist)
→ appeared on The Best 5 Minute Wine Podcast podcast

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evidence rules-v5
Your Brain Lying to You About Wine — The Stanford MRI Experiment Pt. 3
→ hosted by Forrest Kelly person

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evidence rules-v5
Feed author/publisher: Forrest Kelly
→ discusses Society & Culture concept

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evidence rules-v5
Feed category: Society & Culture
→ discusses Arts concept

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evidence rules-v5
Feed category: Arts
→ discusses food concept

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evidence rules-v5
Feed category: Food
→ discusses Leisure concept

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evidence rules-v5
Feed category: Leisure
→ discusses Hobbies website

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evidence rules-v5
Feed category: Hobbies
→ discusses Places & Travel concept

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evidence rules-v5
Feed category: Places & Travel

Entities found in this episode

concepts 12

mentioned Society & Culture concept

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evidence rules-v5
Feed category: Society & Culture
mentioned Arts concept

0.50

evidence rules-v5
Feed category: Arts
mentioned food concept

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evidence rules-v5
Feed category: Food
mentioned Leisure concept

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evidence rules-v5
Feed category: Leisure
mentioned Places & Travel concept

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evidence rules-v5
Feed category: Places & Travel
mentioned The Stanford MRI Experiment Pt. 3 concept

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evidence rules-v5
Your Brain Lying to You About Wine — The Stanford MRI Experiment Pt. 3
discusses Society & Culture concept

0.40

evidence rules-v5
Feed category: Society & Culture
discusses Arts concept

0.40

evidence rules-v5
Feed category: Arts
discusses food concept

0.40

evidence rules-v5
Feed category: Food
discusses Leisure concept

0.40

evidence rules-v5
Feed category: Leisure
discusses Places & Travel concept

0.40

evidence rules-v5
Feed category: Places & Travel
mentioned MRI concept

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evidence rules-v5
MRI

persons 3

mentioned Claire Wang person

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evidence rules-v5
Guest: Claire Wang (Pricing Strategist)
mentioned Forrest Kelly person

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evidence rules-v5
Feed author/publisher: Forrest Kelly
hosted by Forrest Kelly person

0.55

evidence rules-v5
Feed author/publisher: Forrest Kelly

podcasts 2

appeared on The Best 5 Minute Wine Podcast podcast

0.82

evidence rules-v5
Guest: Claire Wang (Pricing Strategist)
appeared on The Best 5 Minute Wine Podcast podcast

0.63

evidence rules-v5
Your Brain Lying to You About Wine — The Stanford MRI Experiment Pt. 3

websites 2

mentioned Hobbies website

0.50

evidence rules-v5
Feed category: Hobbies
discusses Hobbies website

0.40

evidence rules-v5
Feed category: Hobbies

Episode description as stored

Guest: Claire Wang (Pricing Strategist) Upcoming Book: The Price of Influence — September Topics covered: The Stanford/Caltech MRI wine experiment — identical wines, different price tags, measurably different brain activity The "marketing placebo effect" — believing you paid more makes you genuinely enjoy more Journal of Wine Economics blind tasting study: untrained drinkers preferred cheaper wine without context The pricing "sweet spot" — too cheap triggers quality suspicion, too expensive reads as a ripoff Why wine never speaks for itself — storytelling as a sales and perception tool How knowing the winemaking process increases personal enjoyment @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.