Pricing Strategist Walks Into a Wine Show — Blows Your Mind Pt. 1

2026-06-04 · 6 min · episode 318 · 15 entities

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Entities found in this episode

concepts 11

mentioned Society & Culture concept

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Feed category: Society & Culture
mentioned Arts concept

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evidence rules-v5
Feed category: Arts
mentioned food concept

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mentioned Leisure concept

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Feed category: Leisure
mentioned Places & Travel concept

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Pricing Strategist Walks Into a Wine Show — Blows Your Mind Pt. 1
discusses Society & Culture concept

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evidence rules-v5
Feed category: Society & Culture
discusses Arts concept

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evidence rules-v5
Feed category: Arts
discusses food concept

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evidence rules-v5
Feed category: Food
discusses Leisure concept

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evidence rules-v5
Feed category: Leisure
discusses Places & Travel concept

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evidence rules-v5
Feed category: Places & Travel

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mentioned Forrest Kelly person

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Feed author/publisher: Forrest Kelly
hosted by Forrest Kelly person

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Feed author/publisher: Forrest Kelly

websites 2

mentioned Hobbies website

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evidence rules-v5
Feed category: Hobbies
discusses Hobbies website

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evidence rules-v5
Feed category: Hobbies

Episode description as stored

Ever wonder why a $18.99 bottle feels like a deal but $19 feels like a splurge? There's a reason for that — and it's not an accident. Claire Wang is a pricing strategist with two decades of experience helping major brands put the right number on everything from phone plans to foreign exchange rates. She's also the author of an upcoming book, The Price of Influence: How to Move Anyone to a Yes. In Part 1, Claire breaks down: Why pricing isn't manipulation — it starts with understanding what customers truly value The "magic number of 99" and when wineries should use it — and when they absolutely shouldn't How quality wines intentionally signal premium by dropping the .99 Why when you buy a bottle of wine, you're not just buying the liquid — you're buying an experience How a winery's target customer determines everything about how their wine should be priced and positioned @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.