World Model · podcast knowledge graph

Secret World Behind Wine Lists: How Restaurants REALLY Choose Your Bottle Pt. 2

2026-04-23 · 6 min · episode 310 · 23 entities

episode page audio

Asserted relationships

  • → appeared on The Best 5 Minute Wine Podcast podcast
    0.82
    evidence rules-v5
    Guest: Sherman Mohr — wine industry expert and co‑founder of SharedSpirits.com
  • → hosted by Forrest Kelly person
    0.55
    evidence rules-v5
    Feed author/publisher: Forrest Kelly
  • → founded SharedSpirits.com company
    0.54
    evidence rules-v5
    founder of SharedSpirits.com
  • → founded SharedSpirits.com company
    0.54
    evidence rules-v5
    founder of SharedSpirits.com
  • → works at SharedSpirits.com company
    0.50
    evidence rules-v5
    founder of SharedSpirits.com
  • → works at SharedSpirits.com company
    0.50
    evidence rules-v5
    founder of SharedSpirits.com
  • → discusses Society & Culture concept
    0.40
    evidence rules-v5
    Feed category: Society & Culture
  • → discusses Arts concept
    0.40
    evidence rules-v5
    Feed category: Arts
  • → discusses food concept
    0.40
    evidence rules-v5
    Feed category: Food
  • → discusses Leisure concept
    0.40
    evidence rules-v5
    Feed category: Leisure
  • → discusses Hobbies website
    0.40
    evidence rules-v5
    Feed category: Hobbies
  • → discusses Places & Travel concept
    0.40
    evidence rules-v5
    Feed category: Places & Travel

Entities found in this episode

concepts 12

  • mentioned Society & Culture concept
    0.50
    evidence rules-v5
    Feed category: Society & Culture
  • mentioned Arts concept
    0.50
    evidence rules-v5
    Feed category: Arts
  • mentioned food concept
    0.50
    evidence rules-v5
    Feed category: Food
  • mentioned Leisure concept
    0.50
    evidence rules-v5
    Feed category: Leisure
  • mentioned Places & Travel concept
    0.50
    evidence rules-v5
    Feed category: Places & Travel
  • 0.42
    evidence rules-v5
    Secret World Behind Wine Lists: How Restaurants REALLY Choose Your Bottle Pt. 2
  • discusses Society & Culture concept
    0.40
    evidence rules-v5
    Feed category: Society & Culture
  • discusses Arts concept
    0.40
    evidence rules-v5
    Feed category: Arts
  • discusses food concept
    0.40
    evidence rules-v5
    Feed category: Food
  • discusses Leisure concept
    0.40
    evidence rules-v5
    Feed category: Leisure
  • discusses Places & Travel concept
    0.40
    evidence rules-v5
    Feed category: Places & Travel
  • mentioned REALLY concept
    0.35
    evidence rules-v5
    REALLY

companys 5

  • mentioned SharedSpirits.com company
    0.68
    evidence rules-v5
    founder of SharedSpirits.com
  • founded SharedSpirits.com company
    0.54
    evidence rules-v5
    founder of SharedSpirits.com
  • founded SharedSpirits.com company
    0.54
    evidence rules-v5
    founder of SharedSpirits.com
  • works at SharedSpirits.com company
    0.50
    evidence rules-v5
    founder of SharedSpirits.com
  • works at SharedSpirits.com company
    0.50
    evidence rules-v5
    founder of SharedSpirits.com

persons 3

  • mentioned Sherman Mohr person
    0.86
    evidence rules-v5
    Guest: Sherman Mohr — wine industry expert and co‑founder of SharedSpirits.com
  • mentioned Forrest Kelly person
    0.70
    evidence rules-v5
    Feed author/publisher: Forrest Kelly
  • hosted by Forrest Kelly person
    0.55
    evidence rules-v5
    Feed author/publisher: Forrest Kelly

websites 2

  • mentioned Hobbies website
    0.50
    evidence rules-v5
    Feed category: Hobbies
  • discusses Hobbies website
    0.40
    evidence rules-v5
    Feed category: Hobbies

podcasts 1

  • appeared on The Best 5 Minute Wine Podcast podcast
    0.82
    evidence rules-v5
    Guest: Sherman Mohr — wine industry expert and co‑founder of SharedSpirits.com
Episode description as stored
Topics covered: Why restaurants are still the #1 place where wine brands are built How distributors and suppliers decide which wines get shelf space The role of brand ambassadors and in‑store “activations” Real‑time POS data and how close the industry is to instant analytics Why sampling is expensive — especially when the bottle retails for $80 The difference between impulse‑buy wines and high‑end decision‑tree wines How store expertise varies wildly from state to state and shop to shop Key insight: Behind every bottle on a shelf is a mix of relationships, data, sampling budgets, and strategy — not just taste. Guest: Sherman Mohr — wine industry expert and co‑founder of SharedSpirits.com @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.