Some Very Important Effects In Advertising - Richard Shotton - #091

2019-08-05 · 70 min · episode 91 · 14 entities

episode page audio

Asserted relationships

→ references Modernwisdom⁠ product

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evidence rules-v4
Link in episode "Some Very Important Effects In Advertising - Richard Shotton - #091": https://amazon.co.uk/shop/modernwisdom
→ references 049 Rory Sutherland Psychology In The World Of Advertising podcast

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evidence rules-v4
Link in episode "Some Very Important Effects In Advertising - Richard Shotton - #091": https://podcasts.apple.com/gb/podcast/049-rory-sutherland-psychology-in-the-world-of-advertising/id1347973549?i=1000428600578
→ hosted by Chris Williamson person

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Feed author/publisher: Chris Williamson
→ discusses Society & Culture concept

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Feed category: Society & Culture
→ discusses Health & Fitness concept

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Feed category: Health & Fitness
→ references Modernwisdompodcast⁠ website

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Link in episode "Some Very Important Effects In Advertising - Richard Shotton - #091": https://youtube.com/ModernWisdomPodcast
→ references Behavioural Science For Brands person

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evidence rules-v4
Link in episode "Some Very Important Effects In Advertising - Richard Shotton - #091": https://42courses.com/courses/behavioural-science-for-brands

Entities found in this episode

persons 4

mentioned Chris Williamson person

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Feed author/publisher: Chris Williamson
hosted by Chris Williamson person

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evidence rules-v4
Feed author/publisher: Chris Williamson
mentioned Behavioural Science For Brands person

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evidence rules-v4
Link in episode "Some Very Important Effects In Advertising - Richard Shotton - #091": https://42courses.com/courses/behavioural-science-for-brands
references Behavioural Science For Brands person

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evidence rules-v4
Link in episode "Some Very Important Effects In Advertising - Richard Shotton - #091": https://42courses.com/courses/behavioural-science-for-brands

concepts 4

mentioned Society & Culture concept

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Feed category: Society & Culture
mentioned Health & Fitness concept

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evidence rules-v4
Feed category: Health & Fitness
discusses Society & Culture concept

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evidence rules-v4
Feed category: Society & Culture
discusses Health & Fitness concept

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Feed category: Health & Fitness

products 2

mentioned Modernwisdom⁠ product

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evidence rules-v4
Link in episode "Some Very Important Effects In Advertising - Richard Shotton - #091": https://amazon.co.uk/shop/modernwisdom
references Modernwisdom⁠ product

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evidence rules-v4
Link in episode "Some Very Important Effects In Advertising - Richard Shotton - #091": https://amazon.co.uk/shop/modernwisdom

podcasts 2

mentioned 049 Rory Sutherland Psychology In The World Of Advertising podcast

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evidence rules-v4
Link in episode "Some Very Important Effects In Advertising - Richard Shotton - #091": https://podcasts.apple.com/gb/podcast/049-rory-sutherland-psychology-in-the-world-of-advertising/id1347973549?i=1000428600578
references 049 Rory Sutherland Psychology In The World Of Advertising podcast

0.77 · ×2

evidence rules-v4
Link in episode "Some Very Important Effects In Advertising - Richard Shotton - #091": https://podcasts.apple.com/gb/podcast/049-rory-sutherland-psychology-in-the-world-of-advertising/id1347973549?i=1000428600578

websites 2

mentioned Modernwisdompodcast⁠ website

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evidence rules-v4
Link in episode "Some Very Important Effects In Advertising - Richard Shotton - #091": https://youtube.com/ModernWisdomPodcast
references Modernwisdompodcast⁠ website

0.38 · ×2

evidence rules-v4
Link in episode "Some Very Important Effects In Advertising - Richard Shotton - #091": https://youtube.com/ModernWisdomPodcast

Episode description as stored

Richard Shotton is a behavioural scientist, the Founder of Astroten and an author. What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites improve customer buy-in? And why do budget airlines reduce quality of experience to improve trust? We're talking all things behavioural science today. One of my favourite topic areas with a fascinating guest, this episode is absolute gold and packed with great concepts and hilarious real world examples. Do not sleep on this one. Extra Stuff: Follow Richard on Twitter - https://twitter.com/rshotton Buy Richard's Book - https://amzn.to/2YCQfdt Buy Richard's Online Course - https://www.42courses.com/courses/behavioural-science-for-brands Listen to Rory Sutherland on Modern Wisdom - https://podcasts.apple.com/gb/podcast/049-rory-sutherland-psychology-in-the-world-of-advertising/id1347973549?i=1000428600578 Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Episodes You Might Enjoy: This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠ How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠ The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠ Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices