World Model · podcast knowledge graph

10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)

2025-01-19 · 95 min · 65 entities

episode page audio

Asserted relationships

  • → references Fire Upon Deep Zones Thought book
    0.77
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Fire-Upon-Deep-Zones-Thought/dp/0812515285
  • → references Project Hail Mary Andy Weir book
    0.77
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135229
  • → references Carol Wong person
    0.77
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://linkedin.com/in/carol-wong-14133927
  • → references Heated Boots product
    0.77
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/heated-boots/s?k=heated+boots
  • → references Martian Andy Weir book
    0.77
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Martian-Andy-Weir/dp/0553418025
  • → references We Are Legion Bob Bobiverse book
    0.77
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/We-Are-Legion-Bob-Bobiverse/dp/1680680587
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → recommended Fire Upon Deep Zones Thought book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Fire-Upon-Deep-Zones-Thought/dp/0812515285
  • → recommended Fire Upon Deep Zones Thought book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Fire-Upon-Deep-Zones-Thought/dp/0812515285
  • → recommended Project Hail Mary Andy Weir book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135229
  • → recommended Project Hail Mary Andy Weir book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135229
  • → recommended Martian Andy Weir book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Martian-Andy-Weir/dp/0553418025
  • → recommended Martian Andy Weir book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Martian-Andy-Weir/dp/0553418025
  • → recommended We Are Legion Bob Bobiverse book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/We-Are-Legion-Bob-Bobiverse/dp/1680680587
  • → recommended We Are Legion Bob Bobiverse book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/We-Are-Legion-Bob-Bobiverse/dp/1680680587
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://penname.co/
  • → references figma.com website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://figma.com/
  • → references github.com website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://github.com/
  • → references dropbox.com website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://dropbox.com/
  • → references Elena Verna On Why Every Company company
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://lennysnewsletter.com/p/elena-verna-on-why-every-company
  • → references noahpinion.blog website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://noahpinion.blog/
  • → references elenaverna.com website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://elenaverna.com/
  • → references Miroverse website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://miro.com/miroverse
  • → references Growth Loops person
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://reforge.com/blog/growth-loops
  • → references The Law Of Shitty Clickthroughs person
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://andrewchen.com/the-law-of-shitty-clickthroughs
  • → references My 9 Favorite Growth Frameworks website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://elenaverna.com/p/my-9-favorite-growth-frameworks
  • → references Racecar Growth Framework person
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://reforge.com/blog/racecar-growth-framework
  • → references The Adjacent User Theory person
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://andrewchen.com/the-adjacent-user-theory
  • → references Why Im Unquitting Full Time Roles website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://elenaverna.com/p/why-im-unquitting-full-time-roles
  • → references 37cb4217 C710 4166 8e9f 352a61f2cd3a website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://max.com/shows/veep/37cb4217-c710-4166-8e9f-352a61f2cd3a
  • → references 93ba22b1 833e 47ba Ae94 8ee7b9eefa9a website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://max.com/shows/last-of-us/93ba22b1-833e-47ba-ae94-8ee7b9eefa9a
  • → references Airpods Max person
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://apple.com/airpods-max
  • → references Ten Funniest Growth Memes person
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://elenaverna.com/p/ten-funniest-growth-memes

Entities found in this episode

websites 22

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://penname.co/
  • mentioned figma.com website
    0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://figma.com/
  • mentioned github.com website
    0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://github.com/
  • mentioned dropbox.com website
    0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://dropbox.com/
  • mentioned noahpinion.blog website
    0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://noahpinion.blog/
  • mentioned elenaverna.com website
    0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://elenaverna.com/
  • mentioned Miroverse website
    0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://miro.com/miroverse
  • 0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://elenaverna.com/p/my-9-favorite-growth-frameworks
  • 0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://elenaverna.com/p/why-im-unquitting-full-time-roles
  • 0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://max.com/shows/veep/37cb4217-c710-4166-8e9f-352a61f2cd3a
  • 0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://max.com/shows/last-of-us/93ba22b1-833e-47ba-ae94-8ee7b9eefa9a
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://penname.co/
  • references figma.com website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://figma.com/
  • references github.com website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://github.com/
  • references dropbox.com website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://dropbox.com/
  • references noahpinion.blog website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://noahpinion.blog/
  • references elenaverna.com website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://elenaverna.com/
  • references Miroverse website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://miro.com/miroverse
  • references My 9 Favorite Growth Frameworks website
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://elenaverna.com/p/my-9-favorite-growth-frameworks
  • 0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://elenaverna.com/p/why-im-unquitting-full-time-roles
  • 0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://max.com/shows/veep/37cb4217-c710-4166-8e9f-352a61f2cd3a
  • 0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://max.com/shows/last-of-us/93ba22b1-833e-47ba-ae94-8ee7b9eefa9a

books 16

  • 0.90
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Fire-Upon-Deep-Zones-Thought/dp/0812515285
  • 0.90
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135229
  • mentioned Martian Andy Weir book
    0.90
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Martian-Andy-Weir/dp/0553418025
  • 0.90
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/We-Are-Legion-Bob-Bobiverse/dp/1680680587
  • 0.77
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Fire-Upon-Deep-Zones-Thought/dp/0812515285
  • references Project Hail Mary Andy Weir book
    0.77
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135229
  • references Martian Andy Weir book
    0.77
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Martian-Andy-Weir/dp/0553418025
  • references We Are Legion Bob Bobiverse book
    0.77
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/We-Are-Legion-Bob-Bobiverse/dp/1680680587
  • recommended Fire Upon Deep Zones Thought book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Fire-Upon-Deep-Zones-Thought/dp/0812515285
  • recommended Fire Upon Deep Zones Thought book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Fire-Upon-Deep-Zones-Thought/dp/0812515285
  • recommended Project Hail Mary Andy Weir book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135229
  • recommended Project Hail Mary Andy Weir book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135229
  • recommended Martian Andy Weir book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Martian-Andy-Weir/dp/0553418025
  • recommended Martian Andy Weir book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/Martian-Andy-Weir/dp/0553418025
  • recommended We Are Legion Bob Bobiverse book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/We-Are-Legion-Bob-Bobiverse/dp/1680680587
  • recommended We Are Legion Bob Bobiverse book
    0.50
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/We-Are-Legion-Bob-Bobiverse/dp/1680680587

persons 16

  • mentioned Carol Wong person
    0.90
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://linkedin.com/in/carol-wong-14133927
  • references Carol Wong person
    0.77
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://linkedin.com/in/carol-wong-14133927
  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Growth Loops person
    0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://reforge.com/blog/growth-loops
  • 0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://andrewchen.com/the-law-of-shitty-clickthroughs
  • mentioned Racecar Growth Framework person
    0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://reforge.com/blog/racecar-growth-framework
  • mentioned The Adjacent User Theory person
    0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://andrewchen.com/the-adjacent-user-theory
  • mentioned Airpods Max person
    0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://apple.com/airpods-max
  • mentioned Ten Funniest Growth Memes person
    0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://elenaverna.com/p/ten-funniest-growth-memes
  • references Growth Loops person
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://reforge.com/blog/growth-loops
  • 0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://andrewchen.com/the-law-of-shitty-clickthroughs
  • references Racecar Growth Framework person
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://reforge.com/blog/racecar-growth-framework
  • references The Adjacent User Theory person
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://andrewchen.com/the-adjacent-user-theory
  • references Airpods Max person
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://apple.com/airpods-max
  • references Ten Funniest Growth Memes person
    0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://elenaverna.com/p/ten-funniest-growth-memes

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

companys 4

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • 0.45
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://lennysnewsletter.com/p/elena-verna-on-why-every-company
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • 0.38
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://lennysnewsletter.com/p/elena-verna-on-why-every-company

products 2

  • mentioned Heated Boots product
    0.90
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/heated-boots/s?k=heated+boots
  • references Heated Boots product
    0.77
    evidence rules-v4
    Link in episode "10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)": https://amazon.com/heated-boots/s?k=heated+boots
Episode description as stored
Elena Verna is one of Silicon Valley’s most sought-after growth advisors and operators. She previously led growth at companies like Amplitude, Miro, Dropbox, and SurveyMonkey and is currently doing full-time advising for high-growth tech companies. In our conversation, Elena and I discuss: • 10 growth tactics that never work • Her 3 favorite growth frameworks • How to increase your career optionality — Brought to you by: • Sinch —Build messaging, email, and calling into your product • Vanta —Automate compliance. Simplify security • OneSchema —Import CSV data 10x faster — Find the transcript at: https://www.lennysnewsletter.com/p/10-growth-tactics-that-never-work-elena-verna — Where to find Elena Verna: • Newsletter: https://www.elenaverna.com/ • X: https://x.com/elenaverna • LinkedIn: https://www.linkedin.com/in/elenaverna — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Welcome back, Elena! (06:02) Common mistakes growth teams make (08:31) #1: Hiring for growth roles too soon (15:09) #2: Hiring a head of growth to fix your problems (19:20) #3: Doing a rebrand to drive growth (25:11) #4: Obsessing over your competition (34:00) #5: Believing that your problems are unique (42:32) #6: Prioritizing other growth channels above earned channels (50:55) #7: Failing to evolve your growth model (01:01:06) #8: Not hiring advisors (01:05:55) #9: Over-experimenting (01:10:44) #10: Color optimizations, third-party signups, one-email wonders, and removing friction (01:15:00) Elena’s favorite growth frameworks (01:18:50) Contrarian corner: full-time jobs (01:26:05) Lightning round and final thoughts — Referenced: • Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company • The ultimate guide to product-led sales | Elena Verna: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-product-led • Six rules of hiring for growth: https://www.lennysnewsletter.com/p/hiring-growth • Figma: https://www.figma.com/ • Miro: https://www.figma.com/ • Notion: https://www.figma.com/ • Carol Wong on LinkedIn: https://www.linkedin.com/in/carol-wong-14133927/ • Dropbox: https://www.dropbox.com/ • The Law of Shitty Clickthroughs: https://andrewchen.com/the-law-of-shitty-clickthroughs/ • Miroverse: https://miro.com/miroverse/ • GitHub: https://github.com/ • My 9 Favorite Growth Frameworks: https://www.elenaverna.com/p/my-9-favorite-growth-frameworks • Growth Loops are the New Funnels: https://www.reforge.com/blog/growth-loops • Racecar Growth Framework: https://www.reforge.com/blog/racecar-growth-framework • The Adjacent User: https://andrewchen.com/the-adjacent-user-theory/ • Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart): https://www.lennysnewsletter.com/p/frameworks-for-growing-your-career-bangaly-kaba • Why I’m Unquitting Full-Time Roles: https://www.elenaverna.com/p/why-im-unquitting-full-time-roles • Noah Smith’s newsletter: https://www.noahpinion.blog/ • Beef on Netflix: https://www.netflix.com/title/81447461 • Veep on Max: https://www.max.com/shows/veep/37cb4217-c710-4166-8e9f-352a61f2cd3a • The Last of Us on Max: https://www.max.com/shows/last-of-us/93ba22b1-833e-47ba-ae94-8ee7b9eefa9a • Heated boots: https://www.amazon.com/heated-boots/s?k=heated+boots • Airpods Max: https://www.apple.com/airpods-max/ • Memes by Elena: https://www.elenaverna.com/p/ten-funniest-growth-memes — Recommended books: • Project Hail Mary : https://www.amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135229/ • The Martian : https://www.amazon.com/Martian-Andy-Weir/dp/0553418025 • We Are Legion (Bobiverse #1) : https://www.amazon.com/We-Are-Legion-Bob-Bobiverse/dp/1680680587 • Fire Upon t