Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)

2024-12-01 · 90 min · 41 entities

episode page audio

Asserted relationships

→ references @Mmargolis website

0.77

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://medium.com/@mmargolis
→ hosted by Lenny Rachitsky person

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evidence rules-v4
Feed author/publisher: Lenny Rachitsky
→ discusses Technology company

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evidence rules-v4
Feed category: Technology
→ discusses Business concept

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evidence rules-v4
Feed category: Business
→ discusses Entrepreneurship concept

0.40

evidence rules-v4
Feed category: Entrepreneurship
→ references penname.co website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://penname.co/
→ references figma.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://figma.com/
→ references linear.app website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://linear.app/
→ references gong.io website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://gong.io/
→ references Healthcare website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://flyzipline.com/solutions/healthcare
→ references Jobs To Be Done person

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://christenseninstitute.org/theory/jobs-to-be-done
→ references gv.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://gv.com/
→ references userinterviews.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://userinterviews.com/
→ references learnmorefaster.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://learnmorefaster.com/
→ references alcoa.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://alcoa.com/
→ references dupont.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://dupont.com/
→ references ericsson.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://ericsson.com/
→ references respondent.io website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://respondent.io/
→ references flatiron.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://flatiron.com/
→ references gusto.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://gusto.com/

Entities found in this episode

websites 30

mentioned @Mmargolis website

0.90

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://medium.com/@mmargolis
references @Mmargolis website

0.77

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://medium.com/@mmargolis
mentioned penname.co website

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://penname.co/
mentioned figma.com website

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://figma.com/
mentioned linear.app website

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://linear.app/
mentioned gong.io website

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://gong.io/
mentioned Healthcare website

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://flyzipline.com/solutions/healthcare
mentioned gv.com website

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://gv.com/
mentioned userinterviews.com website

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://userinterviews.com/
mentioned learnmorefaster.com website

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://learnmorefaster.com/
mentioned alcoa.com website

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://alcoa.com/
mentioned dupont.com website

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://dupont.com/
mentioned ericsson.com website

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://ericsson.com/
mentioned respondent.io website

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://respondent.io/
mentioned flatiron.com website

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://flatiron.com/
mentioned gusto.com website

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://gusto.com/
references penname.co website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://penname.co/
references figma.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://figma.com/
references linear.app website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://linear.app/
references gong.io website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://gong.io/
references Healthcare website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://flyzipline.com/solutions/healthcare
references gv.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://gv.com/
references userinterviews.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://userinterviews.com/
references learnmorefaster.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://learnmorefaster.com/
references alcoa.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://alcoa.com/
references dupont.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://dupont.com/
references ericsson.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://ericsson.com/
references respondent.io website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://respondent.io/
references flatiron.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://flatiron.com/
references gusto.com website

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://gusto.com/

concepts 5

mentioned Business concept

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evidence rules-v4
Feed category: Business
mentioned Entrepreneurship concept

0.50

evidence rules-v4
Feed category: Entrepreneurship
mentioned Michael Margolis (UX Research Partner at Google Ventures concept

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evidence rules-v4
Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)
discusses Business concept

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evidence rules-v4
Feed category: Business
discusses Entrepreneurship concept

0.40

evidence rules-v4
Feed category: Entrepreneurship

persons 4

mentioned Lenny Rachitsky person

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evidence rules-v4
Feed author/publisher: Lenny Rachitsky
hosted by Lenny Rachitsky person

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evidence rules-v4
Feed author/publisher: Lenny Rachitsky
mentioned Jobs To Be Done person

0.45

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://christenseninstitute.org/theory/jobs-to-be-done
references Jobs To Be Done person

0.38

evidence rules-v4
Link in episode "Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)": https://christenseninstitute.org/theory/jobs-to-be-done

companys 2

mentioned Technology company

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evidence rules-v4
Feed category: Technology
discusses Technology company

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evidence rules-v4
Feed category: Technology

Episode description as stored

Michael Margolis has been a UX research partner at Google Ventures (GV) for nearly 15 years. He has developed a unique approach to helping startups identify their “bullseye customer”—the specific subset of their target market who initially is most likely to adopt their product. Michael has conducted over 300 hands-on research sprints with GV portfolio companies across various industries and helped develop the “design sprint” process made famous by the book Sprint . In our conversation, we discuss: • The step-by-step process of running a bullseye customer sprint • The most common mistakes founders make when picking their first customers • Practical tips for conducting effective customer interviews • How to create simple but effective prototypes for user research • The power of “watch parties” in aligning teams around customer insights • How to apply these methods beyond typical tech startups — Brought to you by: • Eppo —Run reliable, impactful experiments • Paragon —Ship every SaaS integration your customers want • Enterpret —Transform customer feedback into product growth — Find the transcript at: https://www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis — Where to find Michael Margolis: • X: https://x.com/mmargolis • LinkedIn: https://www.linkedin.com/in/mmargolis/ • Website: https://www.learnmorefaster.com/ • Medium: https://medium.com/@mmargolis — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Michael’s background (09:11) Bullseye customers vs. ideal customer profiles (ICPs) (12:32) An overview of the bullseye customer sprint (20:56) When to use the bullseye customer sprint (22:19) Step one: Agree on goals and key questions (23:48) Step two: Define your bullseye customer (25:52) The importance of a narrow target audience (29:00) An example of step two in action (38:24) Narrowing attributes and exclusion criteria (43:28) Step three: Recruiting and compensating participants (56:11) Step four: Creating effective prototypes (01:01:10) Step five: Drafting your interview guide (01:08:49) Step six: The watch party method (01:19:40) Common pitfalls and final thoughts (01:24:43) Closing thoughts and where to find Michael — Referenced: • Learn More Faster : How to Find Your Bullseye Customer and Their Perfect Product : https://www.learnmorefaster.com • Alcoa: https://www.alcoa.com • Dupont: https://www.dupont.com • Ericsson: https://www.ericsson.com • Google Ventures: https://www.gv.com/ • Kate Aronowitz on LinkedIn: https://www.linkedin.com/in/katearonowitz/ • Vanessa Cho on LinkedIn: https://www.linkedin.com/in/veecho/ • How to kickstart and scale a consumer business—Step 2: Identify your super-specific who: https://www.lennysnewsletter.com/p/consumer-business-super-specific-who • When enough is enough | Andy Johns (ex-FB, Twitter, Quora): https://www.lennysnewsletter.com/p/when-enough-is-enough-andy-johns • Zipline for health care: https://www.flyzipline.com/solutions/healthcare • Jobs to Be Done framework: https://www.christenseninstitute.org/theory/jobs-to-be-done • User Interviews: https://www.userinterviews.com/ • Respondent: https://www.respondent.io/ • Flatiron Health: https://flatiron.com/ • How to identify your ideal customer profile (ICP): https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer • Gong: https://www.gong.io • Linear: https://linear.app • Gusto: https://gusto.com/ • Humble Inquiry: The Gentle Art of Asking Instead of Telling : https://bookshop.org/p/books/humble-inquiry-second-edition-the-gentle-art-of-asking-instead-of-telling-edgar-h-schein/14739375 • Figma: https://www.figma.com — Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com . — Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this wit