World Model · podcast knowledge graph

How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)

2024-10-20 · 82 min · 53 entities

episode page audio

Asserted relationships

  • → references Creative Act Way Being book
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Creative-Act-Way-Being/dp/0593652886
  • 0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Emperor-All-Maladies-Biography-Cancer/dp/1439170916/r
  • → references Helvetica concept
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://en.wikipedia.org/wiki/Helvetica
  • → references Jessica Hische product
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/stores/Jessica-Hische/author/B082XDN54V
  • → references My First Book Fancy Letters book
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/My-First-Book-Fancy-Letters/dp/0593385012/r
  • 0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Inside-Paragraphs-Fundamentals-Cyrus-Highsmith/dp/1616899417
  • → references Just Kids Patti Smith book
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Just-Kids-Patti-Smith/dp/0060936223
  • → references Robert Mapplethorpe person
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://en.wikipedia.org/wiki/Robert_Mapplethorpe
  • → references Severance Toby Stephens book
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Severance-Toby-Stephens/dp/B001ARYGCU
  • → references 8156101.Mariame Kaba book
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://goodreads.com/author/quotes/8156101.Mariame_Kaba
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://penname.co/
  • → references config.figma.com website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://config.figma.com/
  • → references @Jessicahische website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://threads.net/@jessicahische
  • → references jessicahische.is website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://jessicahische.is/
  • → references jenis.com website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://jenis.com/
  • → references myfonts.com website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://myfonts.com/
  • → references Geometric Sans Serif Fonts person
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://myfonts.com/pages/tags/geometric%20sans%20serif-fonts
  • → references Leveraging Fractional Executives person
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://reforge.com/blog/leveraging-fractional-executives
  • → references drawling.shop website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://drawling.shop/
  • → references Dreamforce website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://salesforce.com/dreamforce
  • → references Bezier Handles person
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://tella.tv/definition/bezier-handles
  • → references xoxofest.com website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://xoxofest.com/

Entities found in this episode

websites 18

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://penname.co/
  • mentioned config.figma.com website
    0.45
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://config.figma.com/
  • mentioned @Jessicahische website
    0.45
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://threads.net/@jessicahische
  • mentioned jessicahische.is website
    0.45
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://jessicahische.is/
  • mentioned jenis.com website
    0.45
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://jenis.com/
  • mentioned myfonts.com website
    0.45
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://myfonts.com/
  • mentioned drawling.shop website
    0.45
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://drawling.shop/
  • mentioned Dreamforce website
    0.45
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://salesforce.com/dreamforce
  • mentioned xoxofest.com website
    0.45
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://xoxofest.com/
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://penname.co/
  • references config.figma.com website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://config.figma.com/
  • references @Jessicahische website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://threads.net/@jessicahische
  • references jessicahische.is website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://jessicahische.is/
  • references jenis.com website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://jenis.com/
  • references myfonts.com website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://myfonts.com/
  • references drawling.shop website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://drawling.shop/
  • references Dreamforce website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://salesforce.com/dreamforce
  • references xoxofest.com website
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://xoxofest.com/

books 15

  • mentioned Creative Act Way Being book
    0.90
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Creative-Act-Way-Being/dp/0593652886
  • 0.90
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Emperor-All-Maladies-Biography-Cancer/dp/1439170916/r
  • 0.90
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/My-First-Book-Fancy-Letters/dp/0593385012/r
  • 0.90
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Inside-Paragraphs-Fundamentals-Cyrus-Highsmith/dp/1616899417
  • mentioned Just Kids Patti Smith book
    0.90
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Just-Kids-Patti-Smith/dp/0060936223
  • mentioned Severance Toby Stephens book
    0.90
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Severance-Toby-Stephens/dp/B001ARYGCU
  • mentioned 8156101.Mariame Kaba book
    0.90
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://goodreads.com/author/quotes/8156101.Mariame_Kaba
  • references Creative Act Way Being book
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Creative-Act-Way-Being/dp/0593652886
  • 0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Emperor-All-Maladies-Biography-Cancer/dp/1439170916/r
  • references My First Book Fancy Letters book
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/My-First-Book-Fancy-Letters/dp/0593385012/r
  • 0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Inside-Paragraphs-Fundamentals-Cyrus-Highsmith/dp/1616899417
  • references Just Kids Patti Smith book
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Just-Kids-Patti-Smith/dp/0060936223
  • references Severance Toby Stephens book
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/Severance-Toby-Stephens/dp/B001ARYGCU
  • references 8156101.Mariame Kaba book
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://goodreads.com/author/quotes/8156101.Mariame_Kaba
  • mentioned Person to Watch book
    0.65
    evidence rules-v4
    “Person to Watch” by

persons 10

  • mentioned Robert Mapplethorpe person
    0.90
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://en.wikipedia.org/wiki/Robert_Mapplethorpe
  • references Robert Mapplethorpe person
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://en.wikipedia.org/wiki/Robert_Mapplethorpe
  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Geometric Sans Serif Fonts person
    0.45
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://myfonts.com/pages/tags/geometric%20sans%20serif-fonts
  • 0.45
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://reforge.com/blog/leveraging-fractional-executives
  • mentioned Bezier Handles person
    0.45
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://tella.tv/definition/bezier-handles
  • references Geometric Sans Serif Fonts person
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://myfonts.com/pages/tags/geometric%20sans%20serif-fonts
  • 0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://reforge.com/blog/leveraging-fractional-executives
  • references Bezier Handles person
    0.38
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://tella.tv/definition/bezier-handles

concepts 6

  • mentioned Helvetica concept
    0.90
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://en.wikipedia.org/wiki/Helvetica
  • references Helvetica concept
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://en.wikipedia.org/wiki/Helvetica
  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

products 2

  • mentioned Jessica Hische product
    0.90
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/stores/Jessica-Hische/author/B082XDN54V
  • references Jessica Hische product
    0.77
    evidence rules-v4
    Link in episode "How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)": https://amazon.com/stores/Jessica-Hische/author/B082XDN54V

companys 2

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
Episode description as stored
Jessica Hische is a lettering artist and New York Times bestselling author based in Oakland, California. She specializes in typographical work for logos, film, books, and other commercial applications. Her clients include Wes Anderson, The United States Postal Service, Target, Hallmark, and Penguin Books, and her work has been featured in design and illustration annuals both in the U.S. and internationally. She’s been named a Print Magazine New Visual Artist (20 under 30), one of Forbes 30 under 30 in Art and Design, an ADC Young Gun, a “Person to Watch” by GD USA, and an Adweek “Creative 100.” In our conversation, we discuss: • My new logo and brand! • Jessica’s process for refreshing my logo/brand • Why most startups shouldn’t worry about their logo/brand • The psychology behind different typography choices • Balancing creativity with business needs in logo design • Jessica’s unique approach to pricing logo work • How AI is (and isn’t) impacting the design world • Jessica’s other creative pursuits, including children’s books and art supply stores — Brought to you by: • The Enterprise Ready Conference — For B2B leaders building enterprise SaaS • OneSchema — Import CSV data 10x faster • Merge — A single API to add hundreds of integrations into your app — Find the transcript at: https://www.lennysnewsletter.com/p/seeing-like-a-designer-jessica-hische — Where to find Jessica Hische: • Threads: https://www.threads.net/@jessicahische • Instagram: https://www.instagram.com/jessicahische • Website: https://jessicahische.is — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Jessica’s background (01:32) The logo refresh process (09:45) When to refresh your logo (11:45) High-level overview (18:04) Approaching Lenny’s brand refresh (24:25) How to see like a designer (37:53) Lenny’s new logo: where we landed (44:07) Brand’s role in company success (50:04) Jessica’s flexible pricing strategies and collaborative design process (57:14) Balancing multiple creative projects (01:01:48) Using AI in creative work (01:05:50) Upcoming projects and final thoughts (01:08:24) Lightning round — Referenced: • Jeni’s: https://jenis.com • James Edmondson on LinkedIn: https://www.linkedin.com/in/jamestedmondson/ • Figma Config: https://config.figma.com/ • Helvetica: https://en.wikipedia.org/wiki/Helvetica • MyFonts: https://www.myfonts.com/ • Geometric sans serif fonts: https://www.myfonts.com/pages/tags/geometric%20sans%20serif-fonts • The Rise of Fractional Executives: https://www.reforge.com/blog/leveraging-fractional-executives • JH&F: https://jessicahische.shop/pages/my-oakland-store • Drawling: https://drawling.shop/ • Jessica Hische’s books on Amazon: https://www.amazon.com/stores/Jessica-Hische/author/B082XDN54V • Dreamforce: https://www.salesforce.com/dreamforce • Bezier handles: https://www.tella.tv/definition/bezier-handles • My First Book of Fancy Letters : https://www.amazon.com/My-First-Book-Fancy-Letters/dp/0593385012/r • The Creative Act: A Way of Being : https://www.amazon.com/Creative-Act-Way-Being/dp/0593652886/ • Inside Paragraphs: Typographic Fundamentals : https://www.amazon.com/Inside-Paragraphs-Fundamentals-Cyrus-Highsmith/dp/1616899417 • Just Kids : https://www.amazon.com/Just-Kids-Patti-Smith/dp/0060936223 • Robert Mapplethorpe: https://en.wikipedia.org/wiki/Robert_Mapplethorpe • The Emperor of All Maladies: A Biography of Cancer : https://www.amazon.com/Emperor-All-Maladies-Biography-Cancer/dp/1439170916/r • Severance on Prime Video: https://www.amazon.com/Severance-Toby-Stephens/dp/B001ARYGCU • Penco brown bag stand:  https://penco.jp/en/products/db079/ • XOXO: https://xoxofest.com/ • Mariame Kaba quotes: https://www.goodreads.com/author/quotes/8156101.Mariame_Kaba — Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email podcast@lennyrachit