Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

2024-09-19 · 115 min · 18 entities

episode page audio

Asserted relationships

→ authored Product-Led SEO book

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evidence rules-v4
author of Product-Led SEO
→ hosted by Lenny Rachitsky person

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evidence rules-v4
Feed author/publisher: Lenny Rachitsky
→ discusses Technology company

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evidence rules-v4
Feed category: Technology
→ discusses Business concept

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evidence rules-v4
Feed category: Business
→ discusses Entrepreneurship concept

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evidence rules-v4
Feed category: Entrepreneurship
→ references penname.co website

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evidence rules-v4
Link in episode "Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)": https://penname.co/
→ references elischwartz.co website

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evidence rules-v4
Link in episode "Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)": https://elischwartz.co/
→ references productledseo.com website

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evidence rules-v4
Link in episode "Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)": https://productledseo.com/

Entities found in this episode

concepts 6

mentioned Business concept

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evidence rules-v4
Feed category: Business
mentioned Entrepreneurship concept

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evidence rules-v4
Feed category: Entrepreneurship
mentioned Eli Schwartz (SEO advisor, author concept

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evidence rules-v4
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
discusses Business concept

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evidence rules-v4
Feed category: Business
discusses Entrepreneurship concept

0.40

evidence rules-v4
Feed category: Entrepreneurship
mentioned SEO concept

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evidence rules-v4
SEO

websites 6

mentioned penname.co website

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evidence rules-v4
Link in episode "Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)": https://penname.co/
mentioned elischwartz.co website

0.45

evidence rules-v4
Link in episode "Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)": https://elischwartz.co/
mentioned productledseo.com website

0.45

evidence rules-v4
Link in episode "Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)": https://productledseo.com/
references penname.co website

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evidence rules-v4
Link in episode "Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)": https://penname.co/
references elischwartz.co website

0.38

evidence rules-v4
Link in episode "Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)": https://elischwartz.co/
references productledseo.com website

0.38

evidence rules-v4
Link in episode "Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)": https://productledseo.com/

books 2

mentioned Product-Led SEO book

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evidence rules-v4
author of Product-Led SEO
authored Product-Led SEO book

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evidence rules-v4
author of Product-Led SEO

persons 2

mentioned Lenny Rachitsky person

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evidence rules-v4
Feed author/publisher: Lenny Rachitsky
hosted by Lenny Rachitsky person

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evidence rules-v4
Feed author/publisher: Lenny Rachitsky

companys 2

mentioned Technology company

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evidence rules-v4
Feed category: Technology
discusses Technology company

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evidence rules-v4
Feed category: Technology

Episode description as stored

Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their organic visibility at scale. In our conversation, Eli shares: • How AI and LLMs are reshaping the SEO landscape • Why you should be focused on mid-funnel SEO strategies • How to determine if SEO is the right approach for your business • Why SEO should be treated as a product rather than just a marketing tactic • SEO myths • The future of search in light of recent legal challenges faced by Google • Much more — Brought to you by: • Pendo —The only all-in-one product experience platform for any type of application • Brave Search —A smarter way to search • OneSchema —Import CSV data 10x faster — Find the transcript and show notes at: https://www.lennysnewsletter.com/p/rethinking-seo-in-the-age-of-ai-eli-schwartz — Where to find Eli Schwartz: • X: https://x.com/5le • LinkedIn: https://www.linkedin.com/in/schwartze/ • Website: https://www.elischwartz.co/ • Newsletter: https://www.productledseo.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Eli’s background (02:10) The impact of AI on SEO strategies (11:34) Understanding search intent (15:30) Real-world impact and structured vs. unstructured data (20:19) Top-of-funnel vs mid-funnel SEO strategies (22:57) Case studies (31:29) Steps for getting started with SEO (35:20) Examples of when not to focus on SEO (39:17) Evaluating SEO investment (44:00) Understanding the tradeoffs in marketing channels (46:23) SEO conversion metrics and expectations (52:09) Understanding the time horizon of SEO (59:37) The role of AI in content creation (01:05:26) AI overviews (01:07:40) Brand building and SEO (01:09:51) Programmatic vs. editorial SEO strategies (01:16:06) Insights from the Google antitrust verdict (01:20:36) Google’s dominance in search (01:23:52) The future of SEO and user choice (01:26:28) SEO myths debunked (01:36:58) Forecasting SEO success (01:44:18) The need for SEO expertise (01:46:26) Lightning round and closing thoughts — Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com . — Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe