What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

2024-07-21 · 85 min · 115 entities

episode page audio

Asserted relationships

→ references Alchemy Curious Science Creating Business book

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X
→ references Jony Ive person

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Jony_Ive
→ references Google Glass person

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Google_Glass
→ references Akio Morita person

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Akio_Morita
→ references Veuve Clicquot person

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Veuve_Clicquot
→ references Voltaires Bastards Dictatorship Reason West book

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://amazon.com/Voltaires-Bastards-Dictatorship-Reason-West/dp/0679748199
→ references Jean Claude Van Damme person

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Jean-Claude_Van_Damme
→ references Tim Berners Lee person

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Tim_Berners-Lee
→ references Chumby concept

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Chumby
→ references Survivorship Bias person

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Survivorship_bias
→ references Herodotus concept

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Herodotus
→ references Branding That Means Business Economist Ebook book

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://amazon.com/Branding-that-Means-Business-Economist-ebook/dp/B09QBCCH9N
→ references Transport Humans Perspectives Pete Dyson book

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://amazon.com/Transport-Humans-Perspectives-Pete-Dyson/dp/1913019357
→ appeared on Lenny's Podcast: Product | Career | Growth podcast

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evidence rules-v4
What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
→ authored Alchemy book

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evidence rules-v4
author of Alchemy
→ hosted by Lenny Rachitsky person

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Feed author/publisher: Lenny Rachitsky
→ founded Nudgestock company

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founder of Nudgestock
→ founded Nudgestock company

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founder of Nudgestock
→ works at Nudgestock company

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founder of Nudgestock
→ works at Nudgestock company

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founder of Nudgestock
→ discusses Technology company

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Feed category: Technology
→ discusses Business concept

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Feed category: Business
→ discusses Entrepreneurship concept

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evidence rules-v4
Feed category: Entrepreneurship
→ references penname.co website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://penname.co/
→ references Articles website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://ncbi.nlm.nih.gov/pmc/articles/PMC1200696
→ references Welcome website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://roberttrivers.com/Welcome.html
→ references remarkable.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://remarkable.com/
→ references ogilvy.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://ogilvy.com/
→ references Programmes website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://bbc.co.uk/programmes/b017h7m1
→ references Fulltext website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://bura.brunel.ac.uk/bitstream/2438/4995/1/Fulltext.pdf
→ references Portal Tv person

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://meta.com/portal/products/portal-tv
→ references mci.world website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://mci.world/
→ references The Killing F5da5c2d 4626 4ba9 Bcf3 Ff5f891771fb website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://hulu.com/series/the-killing-f5da5c2d-4626-4ba9-bcf3-ff5f891771fb
→ references Victoria Harbour person

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://mandarinoriental.com/en/hong-kong/victoria-harbour
→ references 49 College Admissions Test company

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://jbhe.com/features/49_college_admissions-test.html
→ references What Is The Age Of The Captain website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://icopilots.com/what-is-the-age-of-the-captain
→ references octopus.energy website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://octopus.energy/
→ references Kraken Technologies company

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://octopusenergy.group/kraken-technologies
→ references Toby Shannan person

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://theorg.com/org/shopify/org-chart/toby-shannan
→ references Dunbars Number Why We Can Only Maintain 150 Relationships website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://bbc.com/future/article/20191001-dunbars-number-why-we-can-only-maintain-150-relationships
→ references ao.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://ao.com/
→ references zappos.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://zappos.com/
→ references johnralstonsaul.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://johnralstonsaul.com/
→ references Psycho Logic person

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://coffeeandjunk.com/psycho-logic
→ references Joys Late Tech Adopter person

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://nytimes.com/2019/08/28/technology/personaltech/joys-late-tech-adopter.html
→ references The Real Story Behind The Worlds First Antibiotic website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://pbs.org/newshour/health/the-real-story-behind-the-worlds-first-antibiotic
→ references Japanese Toilets person

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://bigbathroomshop.co.uk/info/blog/japanese-toilets
→ references marc-newson.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://marc-newson.com/
→ references Jony Ive Marc Newson Design Auction website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://vanityfair.com/news/business/2013/11/jony-ive-marc-newson-design-auction
→ references Qantas A330 website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://marc-newson.com/qantas-a330
→ references Wine And Sleep Make For Better Decisions website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://forbes.com/sites/chunkamui/2016/03/22/wine-and-sleep-make-for-better-decisions?sh=5c97fdc524b1
→ references Jay Leno Talk About Electric Car 1909 Baker website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://thenextweb.com/news/jay-leno-talk-about-electric-car-1909-baker
→ references @Jaylenosgarage website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://youtube.com/@jaylenosgarage
→ references nudgestock.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://nudgestock.com/
→ references What Makes Teslas Business Model Different website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://investopedia.com/articles/active-trading/072115/what-makes-teslas-business-model-different.asp
→ references pwc.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://pwc.com/
→ references ryanair.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://ryanair.com/
→ references britishairways.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://britishairways.com/
→ references Wrigleys Began As Soap Know When To Pivot website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://theamericangenius.com/entrepreneur/wrigleys-began-as-soap-know-when-to-pivot

Entities found in this episode

websites 56

mentioned penname.co website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://penname.co/
mentioned Articles website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://ncbi.nlm.nih.gov/pmc/articles/PMC1200696
mentioned Welcome website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://roberttrivers.com/Welcome.html
mentioned remarkable.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://remarkable.com/
mentioned ogilvy.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://ogilvy.com/
mentioned Programmes website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://bbc.co.uk/programmes/b017h7m1
mentioned Fulltext website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://bura.brunel.ac.uk/bitstream/2438/4995/1/Fulltext.pdf
mentioned mci.world website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://mci.world/
mentioned The Killing F5da5c2d 4626 4ba9 Bcf3 Ff5f891771fb website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://hulu.com/series/the-killing-f5da5c2d-4626-4ba9-bcf3-ff5f891771fb
mentioned What Is The Age Of The Captain website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://icopilots.com/what-is-the-age-of-the-captain
mentioned octopus.energy website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://octopus.energy/
mentioned Dunbars Number Why We Can Only Maintain 150 Relationships website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://bbc.com/future/article/20191001-dunbars-number-why-we-can-only-maintain-150-relationships
mentioned ao.com website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://ao.com/
mentioned zappos.com website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://zappos.com/
mentioned johnralstonsaul.com website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://johnralstonsaul.com/
mentioned The Real Story Behind The Worlds First Antibiotic website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://pbs.org/newshour/health/the-real-story-behind-the-worlds-first-antibiotic
mentioned marc-newson.com website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://marc-newson.com/
mentioned Jony Ive Marc Newson Design Auction website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://vanityfair.com/news/business/2013/11/jony-ive-marc-newson-design-auction
mentioned Qantas A330 website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://marc-newson.com/qantas-a330
mentioned Wine And Sleep Make For Better Decisions website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://forbes.com/sites/chunkamui/2016/03/22/wine-and-sleep-make-for-better-decisions?sh=5c97fdc524b1
mentioned Jay Leno Talk About Electric Car 1909 Baker website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://thenextweb.com/news/jay-leno-talk-about-electric-car-1909-baker
mentioned @Jaylenosgarage website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://youtube.com/@jaylenosgarage
mentioned nudgestock.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://nudgestock.com/
mentioned What Makes Teslas Business Model Different website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://investopedia.com/articles/active-trading/072115/what-makes-teslas-business-model-different.asp
mentioned pwc.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://pwc.com/
mentioned ryanair.com website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://ryanair.com/
mentioned britishairways.com website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://britishairways.com/
mentioned Wrigleys Began As Soap Know When To Pivot website

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://theamericangenius.com/entrepreneur/wrigleys-began-as-soap-know-when-to-pivot
references penname.co website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://penname.co/
references Articles website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://ncbi.nlm.nih.gov/pmc/articles/PMC1200696
references Welcome website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://roberttrivers.com/Welcome.html
references remarkable.com website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://remarkable.com/
references ogilvy.com website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://ogilvy.com/
references Programmes website

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evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://bbc.co.uk/programmes/b017h7m1
references Fulltext website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://bura.brunel.ac.uk/bitstream/2438/4995/1/Fulltext.pdf
references mci.world website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://mci.world/
references The Killing F5da5c2d 4626 4ba9 Bcf3 Ff5f891771fb website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://hulu.com/series/the-killing-f5da5c2d-4626-4ba9-bcf3-ff5f891771fb
references What Is The Age Of The Captain website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://icopilots.com/what-is-the-age-of-the-captain
references octopus.energy website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://octopus.energy/
references Dunbars Number Why We Can Only Maintain 150 Relationships website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://bbc.com/future/article/20191001-dunbars-number-why-we-can-only-maintain-150-relationships
references ao.com website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://ao.com/
references zappos.com website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://zappos.com/
references johnralstonsaul.com website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://johnralstonsaul.com/
references The Real Story Behind The Worlds First Antibiotic website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://pbs.org/newshour/health/the-real-story-behind-the-worlds-first-antibiotic
references marc-newson.com website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://marc-newson.com/
references Jony Ive Marc Newson Design Auction website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://vanityfair.com/news/business/2013/11/jony-ive-marc-newson-design-auction
references Qantas A330 website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://marc-newson.com/qantas-a330
references Wine And Sleep Make For Better Decisions website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://forbes.com/sites/chunkamui/2016/03/22/wine-and-sleep-make-for-better-decisions?sh=5c97fdc524b1
references Jay Leno Talk About Electric Car 1909 Baker website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://thenextweb.com/news/jay-leno-talk-about-electric-car-1909-baker
references @Jaylenosgarage website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://youtube.com/@jaylenosgarage
references nudgestock.com website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://nudgestock.com/
references What Makes Teslas Business Model Different website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://investopedia.com/articles/active-trading/072115/what-makes-teslas-business-model-different.asp
references pwc.com website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://pwc.com/
references ryanair.com website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://ryanair.com/
references britishairways.com website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://britishairways.com/
references Wrigleys Began As Soap Know When To Pivot website

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://theamericangenius.com/entrepreneur/wrigleys-began-as-soap-know-when-to-pivot

persons 28

mentioned Jony Ive person

0.90

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Jony_Ive
mentioned Google Glass person

0.90

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Google_Glass
mentioned Akio Morita person

0.90

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Akio_Morita
mentioned Veuve Clicquot person

0.90

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Veuve_Clicquot
mentioned Jean Claude Van Damme person

0.90

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Jean-Claude_Van_Damme
mentioned Tim Berners Lee person

0.90

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Tim_Berners-Lee
mentioned Survivorship Bias person

0.90

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Survivorship_bias
references Jony Ive person

0.77

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Jony_Ive
references Google Glass person

0.77

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Google_Glass
references Akio Morita person

0.77

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Akio_Morita
references Veuve Clicquot person

0.77

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Veuve_Clicquot
references Jean Claude Van Damme person

0.77

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Jean-Claude_Van_Damme
references Tim Berners Lee person

0.77

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Tim_Berners-Lee
references Survivorship Bias person

0.77

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Survivorship_bias
mentioned Lenny Rachitsky person

0.70

evidence rules-v4
Feed author/publisher: Lenny Rachitsky
hosted by Lenny Rachitsky person

0.55

evidence rules-v4
Feed author/publisher: Lenny Rachitsky
mentioned Portal Tv person

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://meta.com/portal/products/portal-tv
mentioned Victoria Harbour person

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://mandarinoriental.com/en/hong-kong/victoria-harbour
mentioned Toby Shannan person

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://theorg.com/org/shopify/org-chart/toby-shannan
mentioned Psycho Logic person

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://coffeeandjunk.com/psycho-logic
mentioned Joys Late Tech Adopter person

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://nytimes.com/2019/08/28/technology/personaltech/joys-late-tech-adopter.html
mentioned Japanese Toilets person

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://bigbathroomshop.co.uk/info/blog/japanese-toilets
references Portal Tv person

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://meta.com/portal/products/portal-tv
references Victoria Harbour person

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://mandarinoriental.com/en/hong-kong/victoria-harbour
references Toby Shannan person

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://theorg.com/org/shopify/org-chart/toby-shannan
references Psycho Logic person

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://coffeeandjunk.com/psycho-logic
references Joys Late Tech Adopter person

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://nytimes.com/2019/08/28/technology/personaltech/joys-late-tech-adopter.html
references Japanese Toilets person

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://bigbathroomshop.co.uk/info/blog/japanese-toilets

companys 11

mentioned Nudgestock company

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evidence rules-v4
founder of Nudgestock
founded Nudgestock company

0.54

evidence rules-v4
founder of Nudgestock
founded Nudgestock company

0.54

evidence rules-v4
founder of Nudgestock
mentioned Technology company

0.50

evidence rules-v4
Feed category: Technology
works at Nudgestock company

0.50

evidence rules-v4
founder of Nudgestock
works at Nudgestock company

0.50

evidence rules-v4
founder of Nudgestock
mentioned 49 College Admissions Test company

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://jbhe.com/features/49_college_admissions-test.html
mentioned Kraken Technologies company

0.45

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://octopusenergy.group/kraken-technologies
discusses Technology company

0.40

evidence rules-v4
Feed category: Technology
references 49 College Admissions Test company

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://jbhe.com/features/49_college_admissions-test.html
references Kraken Technologies company

0.38

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://octopusenergy.group/kraken-technologies

books 10

mentioned Alchemy Curious Science Creating Business book

0.90

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X
mentioned Voltaires Bastards Dictatorship Reason West book

0.90

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://amazon.com/Voltaires-Bastards-Dictatorship-Reason-West/dp/0679748199
mentioned Branding That Means Business Economist Ebook book

0.90

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://amazon.com/Branding-that-Means-Business-Economist-ebook/dp/B09QBCCH9N
mentioned Transport Humans Perspectives Pete Dyson book

0.90

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://amazon.com/Transport-Humans-Perspectives-Pete-Dyson/dp/1913019357
references Alchemy Curious Science Creating Business book

0.77

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X
references Voltaires Bastards Dictatorship Reason West book

0.77

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://amazon.com/Voltaires-Bastards-Dictatorship-Reason-West/dp/0679748199
references Branding That Means Business Economist Ebook book

0.77

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://amazon.com/Branding-that-Means-Business-Economist-ebook/dp/B09QBCCH9N
references Transport Humans Perspectives Pete Dyson book

0.77

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://amazon.com/Transport-Humans-Perspectives-Pete-Dyson/dp/1913019357
mentioned Alchemy book

0.72

evidence rules-v4
author of Alchemy
authored Alchemy book

0.62

evidence rules-v4
author of Alchemy

concepts 9

mentioned Chumby concept

0.90

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Chumby
mentioned Herodotus concept

0.90

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Herodotus
references Chumby concept

0.77

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Chumby
references Herodotus concept

0.77

evidence rules-v4
Link in episode "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)": https://en.wikipedia.org/wiki/Herodotus
mentioned Business concept

0.50

evidence rules-v4
Feed category: Business
mentioned Entrepreneurship concept

0.50

evidence rules-v4
Feed category: Entrepreneurship
mentioned Rory Sutherland (Vice Chairman of Ogilvy UK, author concept

0.42

evidence rules-v4
What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
discusses Business concept

0.40

evidence rules-v4
Feed category: Business
discusses Entrepreneurship concept

0.40

evidence rules-v4
Feed category: Entrepreneurship

podcasts 1

appeared on Lenny's Podcast: Product | Career | Growth podcast

0.63

evidence rules-v4
What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

Episode description as stored

Rory Sutherland is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science. He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life , and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity. He champions thinking from first principles and using human psychology—what he calls “thinking psycho-logically”—over mere logic. In our conversation, we cover: • Why good products don’t always succeed, and bad ones don’t necessarily fail • Why less functionality can sometimes be more valuable • The importance of fame in building successful brands • The importance of timing in product success • The concept of “most advanced, yet acceptable” • Why metrics-driven workplaces can be demotivating • Lots of real-world case studies • Much more Note: We encountered some technical difficulties that led to less than ideal video quality for this episode, but the lessons from this conversation made it impossible for me to not publish it anyway. Thanks for your understanding and for bearing with the less-than-ideal video quality. — Brought to you by: • Pendo —The only all-in-one product experience platform for any type of application • Cycle —Your feedback hub, on autopilot • Coda —The all-in-one collaborative workspace — Find the transcript at: https://www.lennysnewsletter.com/p/what-most-people-miss-about-marketing — Where to find Rory Sutherland: • X: https://x.com/rorysutherland • LinkedIn: https://www.linkedin.com/in/rorysutherland • Book: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life : https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Rory’s background (02:37) The success and failure of products (04:08) Why the urge to appear serious can be a disaster in marketing (08:05) The role of distinctiveness in product design (12:29) The MAYA principle (15:50) How thinking irrationally can be advantageous (17:40) The fault of multiple-choice tests (21:31) Companies that have successfully implemented out-of-the-box thinking (30:31) “Psycho-logical” thinking (31:45) The hare and the dog metaphor (38:51) Marketing’s crucial role in product adoption (49:21) The quirks of Google Glass (55:44) Survivorship bias (56:09) Balancing rational ideas with irrational ideas (01:06:19) The rise and fall of tech innovations (01:09:54) Consistency, distinctiveness, and clarity (01:21:12) Considering psychological, technological, and economic factors in parallel (01:23:35) Where to find Rory — Referenced: • Google Glass: https://en.wikipedia.org/wiki/Google_Glass • Meta Portal TV: https://www.meta.com/portal/products/portal-tv/ • Rory’s quote in a LinkedIn post: https://www.linkedin.com/posts/brad-jackson-04766642_the-urge-to-appear-serious-is-a-disaster-activity-7093497742710210560-1LYN/ • The MAYA Principle: Design for the Future, but Balance It with Your Users’ Present: https://www.interaction-design.org/literature/article/design-for-the-future-but-balance-it-with-your-users-present • Ogilvy: https://www.ogilvy.com/ • MCI: https://www.mci.world/ • Veuve Clicquot: https://en.wikipedia.org/wiki/Veuve_Clicquot • Why do the French call the British ‘the roast beefs’?: http://news.bbc.co.uk/2/hi/2913151.stm • The Killing on Hulu: https://www.hulu.com/series/the-killing-f5da5c2d-4626-4ba9-bcf3-ff5f891771fb • Original The Killing on BBC: https://www.bbc.co.uk/programmes/b017h7m1 • The Mandarin Oriental, Hong Kong: https://www.mandarinoriental.com/en/hong-kong/victoria-harbour • SAT: https://satsuite.collegeboard.org/sat • The Widening Racial Scoring Gap on the SAT College Admissions Test: https://www.jbhe.com/features/49_college