World Model · podcast knowledge graph

The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

2024-03-21 · 94 min · 93 entities

episode page audio

Asserted relationships

  • → references onbackgroundintel.substack.com website
    0.77
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": http://onbackgroundintel.substack.com/
  • → references Emilie Gerber person
    0.77
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://linkedin.com/in/emilie-gerber-59612230
  • 0.77
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://amazon.com/Change-Your-Mind-Consciousness-Transcendence/dp/1594204225
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://penname.co/
  • → references perplexity.ai person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://perplexity.ai/
  • → references zapier.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://zapier.com/
  • → references Duolingo company
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://tiktok.com/@duolingo
  • → references gamma.app website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://gamma.app/
  • → references The Last Of Us person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://hbo.com/the-last-of-us
  • → references Welcome website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://ramp.com/welcome
  • → references techcrunch.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://techcrunch.com/
  • → references theverge.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://theverge.com/
  • → references bill.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://bill.com/
  • → references morningbrew.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://morningbrew.com/
  • → references Apple Vision Pro person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://apple.com/apple-vision-pro
  • → references businessinsider.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://businessinsider.com/
  • → references contraline.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://contraline.com/
  • → references fortune.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://fortune.com/
  • → references Found company
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://techcrunch.com/tag/found
  • → references fastcompany.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://fastcompany.com/
  • → references joinpropel.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://joinpropel.com/
  • → references Yellowjackets website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://paramountplus.com/shows/yellowjackets
  • → references sixeastern.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://sixeastern.com/
  • 0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://entrepreneur.com/starting-a-business/how-this-newsletter-writer-got-more-than-300000/447172
  • → references forbes.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://forbes.com/
  • → references axios.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://axios.com/
  • → references Term Sheet person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://fortune.com/tag/term-sheet
  • → references wsj.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://wsj.com/
  • → references nytimes.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://nytimes.com/
  • → references Equity Podcast company
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://techcrunch.com/tag/equity-podcast
  • → references venturebeat.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://venturebeat.com/
  • → references getclockwise.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://getclockwise.com/
  • 0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://npr.org/2023/02/15/1156804295/shopify-delete-meetings-zoom-virtual-productivity
  • → references Shopify Cancels Meetings person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://getclockwise.com/blog/shopify-cancels-meetings
  • 0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://cnbc.com/2021/10/26/corporate-cards-ramp-targets-billcom-with-free-payments-software.html
  • → references columntax.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://columntax.com/
  • → references newbankusa.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://newbankusa.com/
  • → references Relay A16z Zapier Google website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://techcrunch.com/2023/10/11/relay-a16z-zapier-google
  • → references entropytechnologydesign.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://entropytechnologydesign.com/
  • → references Ramping Up person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://notboring.co/p/ramping-up
  • → references emergingtechbrew.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://emergingtechbrew.com/
  • → references hr-brew.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://hr-brew.com/

Entities found in this episode

websites 62

  • mentioned onbackgroundintel.substack.com website
    0.90
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": http://onbackgroundintel.substack.com/
  • references onbackgroundintel.substack.com website
    0.77
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": http://onbackgroundintel.substack.com/
  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://penname.co/
  • mentioned zapier.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://zapier.com/
  • mentioned gamma.app website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://gamma.app/
  • mentioned Welcome website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://ramp.com/welcome
  • mentioned techcrunch.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://techcrunch.com/
  • mentioned theverge.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://theverge.com/
  • mentioned bill.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://bill.com/
  • mentioned morningbrew.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://morningbrew.com/
  • mentioned businessinsider.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://businessinsider.com/
  • mentioned contraline.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://contraline.com/
  • mentioned fortune.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://fortune.com/
  • mentioned fastcompany.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://fastcompany.com/
  • mentioned joinpropel.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://joinpropel.com/
  • mentioned Yellowjackets website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://paramountplus.com/shows/yellowjackets
  • mentioned sixeastern.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://sixeastern.com/
  • 0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://entrepreneur.com/starting-a-business/how-this-newsletter-writer-got-more-than-300000/447172
  • mentioned forbes.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://forbes.com/
  • mentioned axios.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://axios.com/
  • mentioned wsj.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://wsj.com/
  • mentioned nytimes.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://nytimes.com/
  • mentioned venturebeat.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://venturebeat.com/
  • mentioned getclockwise.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://getclockwise.com/
  • 0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://npr.org/2023/02/15/1156804295/shopify-delete-meetings-zoom-virtual-productivity
  • 0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://cnbc.com/2021/10/26/corporate-cards-ramp-targets-billcom-with-free-payments-software.html
  • mentioned columntax.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://columntax.com/
  • mentioned newbankusa.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://newbankusa.com/
  • mentioned Relay A16z Zapier Google website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://techcrunch.com/2023/10/11/relay-a16z-zapier-google
  • mentioned entropytechnologydesign.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://entropytechnologydesign.com/
  • mentioned emergingtechbrew.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://emergingtechbrew.com/
  • mentioned hr-brew.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://hr-brew.com/
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://penname.co/
  • references zapier.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://zapier.com/
  • references gamma.app website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://gamma.app/
  • references Welcome website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://ramp.com/welcome
  • references techcrunch.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://techcrunch.com/
  • references theverge.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://theverge.com/
  • references bill.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://bill.com/
  • references morningbrew.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://morningbrew.com/
  • references businessinsider.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://businessinsider.com/
  • references contraline.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://contraline.com/
  • references fortune.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://fortune.com/
  • references fastcompany.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://fastcompany.com/
  • references joinpropel.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://joinpropel.com/
  • references Yellowjackets website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://paramountplus.com/shows/yellowjackets
  • references sixeastern.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://sixeastern.com/
  • 0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://entrepreneur.com/starting-a-business/how-this-newsletter-writer-got-more-than-300000/447172
  • references forbes.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://forbes.com/
  • references axios.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://axios.com/
  • references wsj.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://wsj.com/
  • references nytimes.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://nytimes.com/
  • references venturebeat.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://venturebeat.com/
  • references getclockwise.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://getclockwise.com/
  • 0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://npr.org/2023/02/15/1156804295/shopify-delete-meetings-zoom-virtual-productivity
  • 0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://cnbc.com/2021/10/26/corporate-cards-ramp-targets-billcom-with-free-payments-software.html
  • references columntax.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://columntax.com/
  • references newbankusa.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://newbankusa.com/
  • references Relay A16z Zapier Google website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://techcrunch.com/2023/10/11/relay-a16z-zapier-google
  • references entropytechnologydesign.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://entropytechnologydesign.com/
  • references emergingtechbrew.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://emergingtechbrew.com/
  • references hr-brew.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://hr-brew.com/

persons 16

  • mentioned Emilie Gerber person
    0.90
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://linkedin.com/in/emilie-gerber-59612230
  • references Emilie Gerber person
    0.77
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://linkedin.com/in/emilie-gerber-59612230
  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned perplexity.ai person
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://perplexity.ai/
  • mentioned The Last Of Us person
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://hbo.com/the-last-of-us
  • mentioned Apple Vision Pro person
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://apple.com/apple-vision-pro
  • mentioned Term Sheet person
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://fortune.com/tag/term-sheet
  • mentioned Shopify Cancels Meetings person
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://getclockwise.com/blog/shopify-cancels-meetings
  • mentioned Ramping Up person
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://notboring.co/p/ramping-up
  • references perplexity.ai person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://perplexity.ai/
  • references The Last Of Us person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://hbo.com/the-last-of-us
  • references Apple Vision Pro person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://apple.com/apple-vision-pro
  • references Term Sheet person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://fortune.com/tag/term-sheet
  • references Shopify Cancels Meetings person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://getclockwise.com/blog/shopify-cancels-meetings
  • references Ramping Up person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://notboring.co/p/ramping-up

companys 8

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • mentioned Duolingo company
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://tiktok.com/@duolingo
  • mentioned Found company
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://techcrunch.com/tag/found
  • mentioned Equity Podcast company
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://techcrunch.com/tag/equity-podcast
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • references Duolingo company
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://tiktok.com/@duolingo
  • references Found company
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://techcrunch.com/tag/found
  • references Equity Podcast company
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://techcrunch.com/tag/equity-podcast

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

books 2

  • 0.90
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://amazon.com/Change-Your-Mind-Consciousness-Transcendence/dp/1594204225
  • 0.77
    evidence rules-v4
    Link in episode "The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)": https://amazon.com/Change-Your-Mind-Consciousness-Transcendence/dp/1594204225
Episode description as stored
Emilie Gerber is the founder and CEO of Six Eastern , a top PR agency that’s worked with over 100 tech companies, from stealth startups to publicly traded companies. Before starting her own firm, she worked at Uber, where she led PR for the business development team and B2B programs. Prior to that, she worked at Box on product communications, with a focus on product launches and partnership announcements. In our conversation, we discuss: • Why, and when, getting press is worth your time • Common misconceptions about the impact press can have • The second-order effects of press • Which areas each publication (TechCrunch, Axios, The Verge, etc.) cares most about • How to craft your pitch • How to find and reach reporters • How pitching press is different from pitching customers • The effectiveness of direct communication through social media versus traditional press — Brought to you by: • Sprig —Build a product people love • Eppo —Run reliable, impactful experiments • Vanta —Automate compliance. Simplify security. — Find the full transcript at: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-pr-emilie-gerber — Where to find Emilie Gerber: • Substack: http://onbackgroundintel.substack.com • LinkedIn: https://www.linkedin.com/in/emilie-gerber-59612230/ • Website: https://sixeastern.com/ • Email: hello@sixeastern.com — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Emilie’s background (04:56) The value of press and second-order effects (13:00) When press is not worth your time (17:01) Different publications and their suitability (25:36) Avoiding negative stories (27:23) Finding aligned podcasts and awards (31:12) Advice for reaching out to reporters (37:23) Controversial pitches (41:16) Avoiding category creation (43:26) Examples of pitches that have worked well (53:32) Pitching to Lenny (55:46) Effective pitching strategies (57:45) Improving pitch announcements (01:03:01) Press releases (01:07:06) Crafting a compelling story (01:09:43) Traditional press vs. newsletters, podcasts, and social media (01:15:50) Building a social media presence (01:17:51) How to get a Morning Brew feature (01:19:32) Advice on choosing a PR agency (01:22:25) Timing and budget for PR (01:25:39) Lightning round — Referenced: • Perplexity: https://www.perplexity.ai/ • Who is Lenny Rachitsky? And what does he know that you don’t about making millions writing online?: https://www.fastcompany.com/90940453/lenny-rachitsky-newsletter-podcast-job-board-substack • 42-year-old brings in an average of $41,000 a month from his podcast and works on it just 5 hours a week: https://www.cnbc.com/2024/01/11/lenny-rachitsky-podcast-brings-in-more-than-500k-a-year-heres-how.html • How This Newsletter Writer Got More Than 300,000 Subscribers, and Now Makes “Significantly More” Than He Did at His Day Job: https://www.entrepreneur.com/starting-a-business/how-this-newsletter-writer-got-more-than-300000/447172 • Business Insider : https://www.businessinsider.com/ • Contraline: https://www.contraline.com/ • Forbes : https://www.forbes.com/ • TechCrunch: https://techcrunch.com/ • Axios: https://www.axios.com/ • Fortune : https://fortune.com/ • Term Sheet: https://fortune.com/tag/term-sheet/ • The Verge: https://www.theverge.com/ • Wall Street Journal : https://www.wsj.com/ • New York Times : https://www.nytimes.com/ • Found podcast: https://techcrunch.com/tag/found/ • Equity podcast: https://techcrunch.com/tag/equity-podcast/ • VentureBeat: https://venturebeat.com/ • Fast Company : https://www.fastcompany.com/ • Clockwise: https://www.getclockwise.com • Shopify deleted 322,000 hours of meetings. Should the rest of us be jealous?: https://www.npr.org/2023/02/15/1156804295/shopify-delete-meetings-zoom-virtual-productivity • Shopify canceled all recurring meetings. Should you too?: https://www.getclockwise.com/blog/shopify-cance