World Model · podcast knowledge graph

Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

2024-03-07 · 72 min · 37 entities

episode page audio

Asserted relationships

  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → works at @Google company
    0.48
    evidence rules-v4
    working at Google
  • → works at @Google company
    0.48
    evidence rules-v4
    working at Google
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://penname.co/
  • → references Duolingo company
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://tiktok.com/@duolingo
  • → references tiktok.com website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://tiktok.com/
  • → references Brian Cheskys New Playbook person
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://lennyspodcast.com/brian-cheskys-new-playbook
  • → references capcut.com website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://capcut.com/
  • → references shopping.google.com website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://shopping.google.com/
  • → references eugenewei.com website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://eugenewei.com/
  • → references Tiktok And The Sorting Hat person
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://eugenewei.com/blog/2020/8/3/tiktok-and-the-sorting-hat
  • 0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://lennyspodcast.com/inside-openai-logan-kilpatrick-head-of-developer-relations
  • → references Lead With Context Not Control person
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://svpg.com/lead-with-context-not-control
  • → references @Tiktokbrownchick website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://tiktok.com/@tiktokbrownchick
  • → references League website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://duolingo.fandom.com/wiki/League
  • → references @Amanda Talijan website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://tiktok.com/@amanda_talijan/video/7321700482018233642

Entities found in this episode

websites 18

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://penname.co/
  • mentioned tiktok.com website
    0.45
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://tiktok.com/
  • mentioned capcut.com website
    0.45
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://capcut.com/
  • mentioned shopping.google.com website
    0.45
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://shopping.google.com/
  • mentioned eugenewei.com website
    0.45
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://eugenewei.com/
  • 0.45
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://lennyspodcast.com/inside-openai-logan-kilpatrick-head-of-developer-relations
  • mentioned @Tiktokbrownchick website
    0.45
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://tiktok.com/@tiktokbrownchick
  • mentioned League website
    0.45
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://duolingo.fandom.com/wiki/League
  • mentioned @Amanda Talijan website
    0.45
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://tiktok.com/@amanda_talijan/video/7321700482018233642
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://penname.co/
  • references tiktok.com website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://tiktok.com/
  • references capcut.com website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://capcut.com/
  • references shopping.google.com website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://shopping.google.com/
  • references eugenewei.com website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://eugenewei.com/
  • 0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://lennyspodcast.com/inside-openai-logan-kilpatrick-head-of-developer-relations
  • references @Tiktokbrownchick website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://tiktok.com/@tiktokbrownchick
  • references League website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://duolingo.fandom.com/wiki/League
  • references @Amanda Talijan website
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://tiktok.com/@amanda_talijan/video/7321700482018233642

persons 8

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Brian Cheskys New Playbook person
    0.45
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://lennyspodcast.com/brian-cheskys-new-playbook
  • mentioned Tiktok And The Sorting Hat person
    0.45
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://eugenewei.com/blog/2020/8/3/tiktok-and-the-sorting-hat
  • 0.45
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://svpg.com/lead-with-context-not-control
  • references Brian Cheskys New Playbook person
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://lennyspodcast.com/brian-cheskys-new-playbook
  • references Tiktok And The Sorting Hat person
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://eugenewei.com/blog/2020/8/3/tiktok-and-the-sorting-hat
  • references Lead With Context Not Control person
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://svpg.com/lead-with-context-not-control

companys 7

  • mentioned @Google company
    0.60
    evidence rules-v4
    working at Google
  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • works at @Google company
    0.48
    evidence rules-v4
    working at Google
  • works at @Google company
    0.48
    evidence rules-v4
    working at Google
  • mentioned Duolingo company
    0.45
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://tiktok.com/@duolingo
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • references Duolingo company
    0.38
    evidence rules-v4
    Link in episode "Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)": https://tiktok.com/@duolingo

concepts 4

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
Episode description as stored
Ray (Jiayi) Cao is the global head of product strategy and operations for monetization product at TikTok. Prior to TikTok, Ray spent six years at Google helping scale Google Shopping globally. In our conversation, we discuss: • TikTok’s internal culture and core values • How TikTok’s product team operates • How working at TikTok is different from working at Google • How TikTok rolls out to new markets • TikTok’s core principle of “context, not control” • How their sales and product teams work together • Lessons (and mistakes) from building TikTok’s early go-to-market team • The importance of hiring for quality rather than quantity • Insights on being successful on TikTok as a creator, a business, and an advertiser — Brought to you by: • WorkOS —The modern API for auth & user identity • Eppo —Run reliable, impactful experiments • OneSchema —Import CSV data 10x faster — Find the full transcript at: https://www.lennysnewsletter.com/p/inside-tiktok-culture-strategy-monetization — Where to find Ray Cao: • LinkedIn: https://www.linkedin.com/in/jiayiraycao/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Ray’s background (04:55) Cultural differences between Google and TikTok (08:24) Fine-tuning the algorithm for different markets (12:15) Examples of fine-tuning the algorithm (15:11) Core principles and values of TikTok (19:34) Hiring at TikTok (21:38) Embracing the “always day one” mentality (25:09) Collaboration between teams (28:38) Amazon’s cultural influence (31:14) Setting up the product organization for speed and innovation (35:38) Building the go-to-market team (40:18) What makes people successful at TikTok (43:02) Thoughts on putting in long hours (44:40) OKRs and planning at TikTok (49:12) Tips for how to be successful on TikTok (53:49) Tips for advertising on TikTok (01:04:03) Getting started with TikTok Ads (01:08:42) Common mistakes to avoid with TikTok advertising (01:09:44) Ray’s favorite TikTok account (01:10:54) Where to find Ray — Referenced: • TikTok: https://tiktok.com/ • Google Shopping: https://shopping.google.com/ • Eugene Wei’s blog: https://www.eugenewei.com/ • TikTok and the Sorting Hat: https://www.eugenewei.com/blog/2020/8/3/tiktok-and-the-sorting-hat • How Netflix builds a culture of excellence | Elizabeth Stone (CTO): https://www.lennyspodcast.com/how-netflix-builds-a-culture-of-excellence-elizabeth-stone-cto/ • Inside OpenAI | Logan Kilpatrick (head of developer relations): https://www.lennyspodcast.com/inside-openai-logan-kilpatrick-head-of-developer-relations/ • Brian Chesky’s new playbook: https://www.lennyspodcast.com/brian-cheskys-new-playbook/ • Lead with Context not Control: https://www.svpg.com/lead-with-context-not-control/ • Shuba on TikTok: https://www.tiktok.com/@tiktokbrownchick • Duolingo on TikTok: https://www.tiktok.com/@duolingo • Duolingo leagues: https://duolingo.fandom.com/wiki/League • CapCut: https://www.capcut.com/ • Amanda Talijan (silent baby item reviews) on TikTok: https://www.tiktok.com/@amanda_talijan/video/7321700482018233642 — Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com . — Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe