World Model · podcast knowledge graph

Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)

2024-02-04 · 81 min · 46 entities

episode page audio

Asserted relationships

  • 0.77
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212
  • 0.77
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507
  • → references Nokia concept
    0.77
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://en.wikipedia.org/wiki/Nokia_6100
  • 0.77
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://amazon.com/Foundation-3-Book-Boxed-Set-Empire/dp/0593499573
  • → references Ben Crowe person
    0.77
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://linkedin.com/in/ben-crowe-67299714
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://penname.co/
  • → references Blog website
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/blog
  • → references Software company
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/software/jira
  • → references atlassian.com website
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/
  • → references canva.com website
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://canva.com/
  • → references Confluence website
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/software/confluence
  • → references Experience Management person
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://qualtrics.com/experience-management/customer/what-is-csat
  • → references Product Discovery person
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/software/jira/product-discovery
  • → references bitbucket.org website
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://bitbucket.org/product
  • → references Distributed Work Report person
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/blog/distributed-work/distributed-work-report
  • → references Calendar Redesign Experiment person
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/blog/distributed-work/calendar-redesign-experiment
  • → references lennyswag.com website
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://lennyswag.com/
  • 0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://lennyspodcast.com/the-ux-research-reckoning-is-here-judd-antin-airbnb-meta
  • → references Wood Pellet Grills person
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://traeger.com/shop/wood-pellet-grills

Entities found in this episode

websites 16

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://penname.co/
  • mentioned Blog website
    0.45
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/blog
  • mentioned atlassian.com website
    0.45
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/
  • mentioned canva.com website
    0.45
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://canva.com/
  • mentioned Confluence website
    0.45
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/software/confluence
  • mentioned bitbucket.org website
    0.45
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://bitbucket.org/product
  • mentioned lennyswag.com website
    0.45
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://lennyswag.com/
  • 0.45
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://lennyspodcast.com/the-ux-research-reckoning-is-here-judd-antin-airbnb-meta
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://penname.co/
  • references Blog website
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/blog
  • references atlassian.com website
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/
  • references canva.com website
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://canva.com/
  • references Confluence website
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/software/confluence
  • references bitbucket.org website
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://bitbucket.org/product
  • references lennyswag.com website
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://lennyswag.com/
  • 0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://lennyspodcast.com/the-ux-research-reckoning-is-here-judd-antin-airbnb-meta

persons 14

  • mentioned Ben Crowe person
    0.90
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://linkedin.com/in/ben-crowe-67299714
  • references Ben Crowe person
    0.77
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://linkedin.com/in/ben-crowe-67299714
  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Experience Management person
    0.45
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://qualtrics.com/experience-management/customer/what-is-csat
  • mentioned Product Discovery person
    0.45
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/software/jira/product-discovery
  • mentioned Distributed Work Report person
    0.45
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/blog/distributed-work/distributed-work-report
  • mentioned Calendar Redesign Experiment person
    0.45
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/blog/distributed-work/calendar-redesign-experiment
  • mentioned Wood Pellet Grills person
    0.45
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://traeger.com/shop/wood-pellet-grills
  • references Experience Management person
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://qualtrics.com/experience-management/customer/what-is-csat
  • references Product Discovery person
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/software/jira/product-discovery
  • references Distributed Work Report person
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/blog/distributed-work/distributed-work-report
  • references Calendar Redesign Experiment person
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/blog/distributed-work/calendar-redesign-experiment
  • references Wood Pellet Grills person
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://traeger.com/shop/wood-pellet-grills

books 6

  • 0.90
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212
  • 0.90
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507
  • 0.90
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://amazon.com/Foundation-3-Book-Boxed-Set-Empire/dp/0593499573
  • 0.77
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212
  • 0.77
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507
  • 0.77
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://amazon.com/Foundation-3-Book-Boxed-Set-Empire/dp/0593499573

concepts 6

  • mentioned Nokia concept
    0.90
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://en.wikipedia.org/wiki/Nokia_6100
  • references Nokia concept
    0.77
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://en.wikipedia.org/wiki/Nokia_6100
  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

companys 4

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • mentioned Software company
    0.45
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/software/jira
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • references Software company
    0.38
    evidence rules-v4
    Link in episode "Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)": https://atlassian.com/software/jira
Episode description as stored
Megan Cook is the head of product for Atlassian’s Jira software, which is used by 75% of Fortune 500 companies, has over 125,000 customers globally, over 15 different products, and is by far the most popular project management tool in the world. Megan has been at Atlassian for just under 11 years, and before this role, she was an analyst, a developer, and an Agile coach. In our conversation, we discuss: • How to get buy-in for your ideas • The value of starting small • How, and why, creating space for play is so essential • How Jira stays ahead of endless competition • Atlassian’s approach to launching new product lines • Tactical tips for making remote work, work • A personal failure and the lessons learned from it — Brought to you by: • Teal —Your personal career growth platform • Sprig —Build a product people love • Vanta —Automate compliance. Simplify security. — Find the transcript for this episode and all past episodes at: https://www.lennysnewsletter.com/p/lessons-from-atlassian-launching Today’s transcript will be live by 8 a.m. PT. — Where to find Megan Cook: • X: https://twitter.com/meganwcook • LinkedIn: https://www.linkedin.com/in/cookmegan — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Megan’s background (03:50) Creating space for play and psychological safety on teams (07:36) Peer feedback groups (10:30) Sharing stories of failure (13:33) The “10 dollar” game for priorities (15:24) Advice on making remote work, work (24:16) Getting buy-in for your ideas (28:33) The importance of staying open-minded (34:05) A quick summary of how to get buy-in (36:45) Fighting the good fight (38:15) Identifying customer pain points (43:04) Starting small and showing success (46:08) Launching new product lines (53:35) Atlassian’s gated process for new product ideas (58:00) How Jira stays ahead of competitors (01:04:28) Learning from failure (01:08:30) Fight club (01:10:08) Lightning round — Referenced: • Jira: https://www.atlassian.com/software/jira • Atlassian: https://www.atlassian.com/ • Bitbucket: https://bitbucket.org/product • Ben Crowe on LinkedIn: https://www.linkedin.com/in/ben-crowe-67299714/ • Ash Barty on X: https://twitter.com/ashbarty • Atlassian’s blog, Work Life: https://www.atlassian.com/blog • Lessons learned: 1,000 days of distributed at Atlassian: https://www.atlassian.com/blog/distributed-work/distributed-work-report • New research: How to make time for the work that matters: https://www.atlassian.com/blog/distributed-work/calendar-redesign-experiment • Atlas: https://www.atlassian.com/software/atlas • Confluence: https://www.atlassian.com/software/confluence • Lenny’s swag store: https://lennyswag.com/ • What is CSAT and how do you measure it?: https://www.qualtrics.com/experience-management/customer/what-is-csat • The UX research reckoning is here | Judd Antin (Airbnb, Meta): https://www.lennyspodcast.com/the-ux-research-reckoning-is-here-judd-antin-airbnb-meta/ • Charlie Sutton on LinkedIn: https://www.linkedin.com/in/charliesutton/ • Nokia 6100: https://en.wikipedia.org/wiki/Nokia_6100 • Compass: https://www.atlassian.com/software/compass • Jira Product Discovery: https://www.atlassian.com/software/jira/product-discovery • Canva: https://www.canva.com/ • Inspired: How to Create Tech Products Customers Love : https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507 • Scaling People: Tactics for Management and Company Building : https://www.amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212 • Foundation on AppleTV+: https://tv.apple.com/us/show/foundation/umc.cmc.5983fipzqbicvrve6jdfep4x3 • Foundation book series: https://www.amazon.com/Foundation-3-Book-Boxed-Set-Empire/dp/0593499573 • Traeger smoker: https://www.traeger.com/shop/wood-pellet-grills — Production and marketing by https://penname.co/ . For inquiries about spons