The essence of product management | Christian Idiodi (SVPG)

2023-12-21 · 93 min · 41 entities

episode page audio

Asserted relationships

→ hosted by Lenny Rachitsky person

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Feed author/publisher: Lenny Rachitsky
→ works at Stripe company

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CTO of Stripe
→ works at Stripe company

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CTO of Stripe
→ discusses Technology company

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Feed category: Technology
→ discusses Business concept

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Feed category: Business
→ discusses Entrepreneurship concept

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evidence rules-v4
Feed category: Entrepreneurship
→ references penname.co website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://penname.co/
→ references stripe.com website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://stripe.com/
→ references The Nature Of Product Marty Cagan Silicon Valley Product Group website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group
→ references rippling.com website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://rippling.com/
→ references Succession website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://hbo.com/succession
→ references svpg.com website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://svpg.com/
→ references Technology Adoption Curve person

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://fourweekmba.com/technology-adoption-curve
→ references snagajob.com website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://snagajob.com/
→ references Mobile Connector person

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://shop.tesla.com/product/mobile-connector
→ references inspireafricaconference.com website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://inspireafricaconference.com/
→ references Empowered Ordinary People Extraordinary Products person

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://svpg.com/books/empowered-ordinary-people-extraordinary-products
→ references Transformed Moving To The Product Operating Model website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://svpg.com/books/transformed-moving-to-the-product-operating-model
→ references Billions website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://sho.com/billions
→ references realapp.link website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://realapp.link/

Entities found in this episode

websites 22

mentioned penname.co website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://penname.co/
mentioned stripe.com website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://stripe.com/
mentioned The Nature Of Product Marty Cagan Silicon Valley Product Group website

0.45

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group
mentioned rippling.com website

0.45

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://rippling.com/
mentioned Succession website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://hbo.com/succession
mentioned svpg.com website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://svpg.com/
mentioned snagajob.com website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://snagajob.com/
mentioned inspireafricaconference.com website

0.45

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://inspireafricaconference.com/
mentioned Transformed Moving To The Product Operating Model website

0.45

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://svpg.com/books/transformed-moving-to-the-product-operating-model
mentioned Billions website

0.45

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://sho.com/billions
mentioned realapp.link website

0.45

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://realapp.link/
references penname.co website

0.38

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://penname.co/
references stripe.com website

0.38

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://stripe.com/
references The Nature Of Product Marty Cagan Silicon Valley Product Group website

0.38

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group
references rippling.com website

0.38

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://rippling.com/
references Succession website

0.38

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://hbo.com/succession
references svpg.com website

0.38

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://svpg.com/
references snagajob.com website

0.38

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://snagajob.com/
references inspireafricaconference.com website

0.38

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://inspireafricaconference.com/
references Transformed Moving To The Product Operating Model website

0.38

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://svpg.com/books/transformed-moving-to-the-product-operating-model
references Billions website

0.38

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://sho.com/billions
references realapp.link website

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://realapp.link/

persons 8

mentioned Lenny Rachitsky person

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Feed author/publisher: Lenny Rachitsky
hosted by Lenny Rachitsky person

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evidence rules-v4
Feed author/publisher: Lenny Rachitsky
mentioned Technology Adoption Curve person

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://fourweekmba.com/technology-adoption-curve
mentioned Mobile Connector person

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://shop.tesla.com/product/mobile-connector
mentioned Empowered Ordinary People Extraordinary Products person

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://svpg.com/books/empowered-ordinary-people-extraordinary-products
references Technology Adoption Curve person

0.38

evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://fourweekmba.com/technology-adoption-curve
references Mobile Connector person

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://shop.tesla.com/product/mobile-connector
references Empowered Ordinary People Extraordinary Products person

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evidence rules-v4
Link in episode "The essence of product management | Christian Idiodi (SVPG)": https://svpg.com/books/empowered-ordinary-people-extraordinary-products

concepts 6

mentioned Business concept

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Feed category: Business
mentioned Entrepreneurship concept

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evidence rules-v4
Feed category: Entrepreneurship
mentioned Christian Idiodi (SVPG concept

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evidence rules-v4
The essence of product management | Christian Idiodi (SVPG)
discusses Business concept

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evidence rules-v4
Feed category: Business
discusses Entrepreneurship concept

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evidence rules-v4
Feed category: Entrepreneurship
mentioned SVPG concept

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evidence rules-v4
SVPG

companys 5

mentioned Stripe company

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evidence rules-v4
CTO of Stripe
mentioned Technology company

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evidence rules-v4
Feed category: Technology
works at Stripe company

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evidence rules-v4
CTO of Stripe
works at Stripe company

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evidence rules-v4
CTO of Stripe
discusses Technology company

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evidence rules-v4
Feed category: Technology

Episode description as stored

Christian Idiodi is a partner at Silicon Valley Product Group. After a long product career and founding multiple companies, Christian now spends his time working closely with product leaders at companies big and small to implement and improve their discipline of product management. In today’s episode, we discuss: • Why there’s often a negative perception of product managers, and how we can fix this • The four attributes of a product manager’s job: value, usability, viability, and feasibility • The power of finding reference customers • How Christian developed a process for high-volume hiring to help companies like McDonald’s and Starbucks • Tactical tips for coaching, building relationships, and building trust as a leader — Brought to you by Jira Product Discovery —Atlassian’s new prioritization and roadmapping tool built for product teams | Vanta —Automate compliance. Simplify security | Teal —Your personal career growth platform — Find the full transcript at: https://www.lennysnewsletter.com/p/the-essence-of-product-management — Where to find Christian Idiodi: • X: https://twitter.com/CIdiodi • LinkedIn: https://www.linkedin.com/in/cidiodi/ • Website: https://www.svpg.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Christian’s background (03:56) The negative perception of product managers (07:58) How to become a PM people want to work with (11:30) The definition of a product manager (14:46) Where new PMs fail (16:59) Reference customers: what they are and why they are so important (24:05) A quick summary of how to build a product that people want and love (26:44) How to determine product-market fit (29:54) The benefits of this approach (34:11) Real examples of using reference customers (40:06) Doing things that don’t scale (48:40) How to get better at coaching and build trust with leaders (55:53) The fastest way to build trust (01:00:01) What to do in the absence of good coaching (01:02:51) How to get into product management (01:04:16) The pitfalls of early promotions (01:11:11) How to train someone for a promotion before giving the promotion (01:13:30) How to find a good coach (01:14:40) Christian’s product work in Africa (01:21:22) The importance of passion and empathy in product work (01:22:54) Lightning round — Referenced: • Marty Cagan on LinkedIn: https://www.linkedin.com/in/cagan/ • The nature of product | Marty Cagan, Silicon Valley Product Group: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/ • Silicon Valley Product Group: https://www.svpg.com/ • Enhanced Product Discovery by SVPG Partner Christian Idiodi at Lean Product Meetup: https://www.youtube.com/watch?v=eQKaFEqhiqc • Geoffrey Moore’s technology adoption curve: https://fourweekmba.com/technology-adoption-curve/ • Stripe: https://stripe.com/ • Building a culture of excellence | David Singleton (CTO of Stripe): https://www.lennyspodcast.com/building-a-culture-of-excellence-david-singleton-cto-of-stripe/ • Building beautiful products with Stripe’s Head of Design | Katie Dill (Stripe, Airbnb, Lyft): https://www.lennyspodcast.com/building-beautiful-products-with-stripes-head-of-design-katie-dill-stripe-airbnb-lyft/ • Rippling: https://www.rippling.com/ • Snagajob: https://www.snagajob.com/ • Howard Schultz on LinkedIn: https://www.linkedin.com/in/howardschultz/ • Tesla portable charger: https://shop.tesla.com/product/mobile-connector • Innovate Africa Foundation: https://www.innovateafrica.io/about/ • Inspire Africa Conference: https://www.inspireafricaconference.com/ • Inspired: How to Create Tech Products Customers Love : https://www.svpg.com/books/inspired-how-to-create-tech-products-customers-love-2nd-edition/ • Empowered: Ordinary People, Extraordinary Products : https://www.svpg.com/books/empowered-ordinary-people-extraordinary-products/ • Transformed: Moving t