Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)

2023-12-03 · 100 min · 51 entities

episode page audio

Asserted relationships

→ references Andre Albuquerque person

0.77

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://linkedin.com/in/andre-albuquerque
→ references 48 Laws Power Robert Greene book

0.77

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://amazon.com/48-Laws-Power-Robert-Greene/dp/0140280197
→ references God Small Things Novel book

0.77

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://amazon.com/God-Small-Things-Novel/dp/0812979656
→ references Outliers Story Success Malcolm Gladwell book

0.77

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017930
→ references All About Love New Visions book

0.77

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://amazon.com/All-About-Love-New-Visions/dp/0060959479
→ hosted by Lenny Rachitsky person

0.55

evidence rules-v4
Feed author/publisher: Lenny Rachitsky
→ discusses Technology company

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evidence rules-v4
Feed category: Technology
→ discusses Business concept

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evidence rules-v4
Feed category: Business
→ discusses Entrepreneurship concept

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evidence rules-v4
Feed category: Entrepreneurship
→ references penname.co website

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evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://penname.co/
→ references En Us person

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evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://microsoft.com/en-us/about
→ references The Bear 05eb6a8e 90ed 4947 8c0b E6536cbddd5f website

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evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://hulu.com/series/the-bear-05eb6a8e-90ed-4947-8c0b-e6536cbddd5f
→ references Culture website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://stripe.com/jobs/culture
→ references Working Backwards Press Release Template Example Ian Mcallister website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://linkedin.com/pulse/working-backwards-press-release-template-example-ian-mcallister
→ references Mission website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://comparably.com/companies/lyft/mission
→ references 50c8ce6d 088c 42d9 9147 D1b19b1289d4 website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://max.com/shows/scavengers-reign/50c8ce6d-088c-42d9-9147-d1b19b1289d4
→ references nanit.com website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://nanit.com/
→ references burningman.org website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://burningman.org/
→ references @EbiAtawodi website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://youtube.com/@EbiAtawodi/videos
→ references Mission Tesla person

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://tesla.com/blog/mission-tesla
→ references 1tU3jpbq XHcF4x1bdANCVBsO6rbQ8h1HqvdQfwGW4MA website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://docs.google.com/presentation/d/1tU3jpbq_xHcF4x1bdANCVBsO6rbQ8h1HqvdQfwGW4MA/edit
→ references You Know How To Take The Reservation website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://seinfeldmemes.com/you-know-how-to-take-the-reservation
→ references wimdu.com website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://wimdu.com/
→ references sleepcycle.com website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://sleepcycle.com/
→ references Invictus book

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://poetryfoundation.org/poems/51642/invictus

Entities found in this episode

websites 26

mentioned penname.co website

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://penname.co/
mentioned The Bear 05eb6a8e 90ed 4947 8c0b E6536cbddd5f website

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://hulu.com/series/the-bear-05eb6a8e-90ed-4947-8c0b-e6536cbddd5f
mentioned Culture website

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://stripe.com/jobs/culture
mentioned Working Backwards Press Release Template Example Ian Mcallister website

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://linkedin.com/pulse/working-backwards-press-release-template-example-ian-mcallister
mentioned Mission website

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://comparably.com/companies/lyft/mission
mentioned 50c8ce6d 088c 42d9 9147 D1b19b1289d4 website

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://max.com/shows/scavengers-reign/50c8ce6d-088c-42d9-9147-d1b19b1289d4
mentioned nanit.com website

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://nanit.com/
mentioned burningman.org website

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://burningman.org/
mentioned @EbiAtawodi website

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://youtube.com/@EbiAtawodi/videos
mentioned 1tU3jpbq XHcF4x1bdANCVBsO6rbQ8h1HqvdQfwGW4MA website

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://docs.google.com/presentation/d/1tU3jpbq_xHcF4x1bdANCVBsO6rbQ8h1HqvdQfwGW4MA/edit
mentioned You Know How To Take The Reservation website

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://seinfeldmemes.com/you-know-how-to-take-the-reservation
mentioned wimdu.com website

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://wimdu.com/
mentioned sleepcycle.com website

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://sleepcycle.com/
references penname.co website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://penname.co/
references The Bear 05eb6a8e 90ed 4947 8c0b E6536cbddd5f website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://hulu.com/series/the-bear-05eb6a8e-90ed-4947-8c0b-e6536cbddd5f
references Culture website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://stripe.com/jobs/culture
references Working Backwards Press Release Template Example Ian Mcallister website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://linkedin.com/pulse/working-backwards-press-release-template-example-ian-mcallister
references Mission website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://comparably.com/companies/lyft/mission
references 50c8ce6d 088c 42d9 9147 D1b19b1289d4 website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://max.com/shows/scavengers-reign/50c8ce6d-088c-42d9-9147-d1b19b1289d4
references nanit.com website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://nanit.com/
references burningman.org website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://burningman.org/
references @EbiAtawodi website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://youtube.com/@EbiAtawodi/videos
references 1tU3jpbq XHcF4x1bdANCVBsO6rbQ8h1HqvdQfwGW4MA website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://docs.google.com/presentation/d/1tU3jpbq_xHcF4x1bdANCVBsO6rbQ8h1HqvdQfwGW4MA/edit
references You Know How To Take The Reservation website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://seinfeldmemes.com/you-know-how-to-take-the-reservation
references wimdu.com website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://wimdu.com/
references sleepcycle.com website

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://sleepcycle.com/

books 10

mentioned 48 Laws Power Robert Greene book

0.90

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://amazon.com/48-Laws-Power-Robert-Greene/dp/0140280197
mentioned God Small Things Novel book

0.90

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://amazon.com/God-Small-Things-Novel/dp/0812979656
mentioned Outliers Story Success Malcolm Gladwell book

0.90

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017930
mentioned All About Love New Visions book

0.90

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://amazon.com/All-About-Love-New-Visions/dp/0060959479
references 48 Laws Power Robert Greene book

0.77

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://amazon.com/48-Laws-Power-Robert-Greene/dp/0140280197
references God Small Things Novel book

0.77

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://amazon.com/God-Small-Things-Novel/dp/0812979656
references Outliers Story Success Malcolm Gladwell book

0.77

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017930
references All About Love New Visions book

0.77

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://amazon.com/All-About-Love-New-Visions/dp/0060959479
mentioned Invictus book

0.65

evidence rules-v4
“Invictus” by
references Invictus book

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://poetryfoundation.org/poems/51642/invictus

persons 8

mentioned Andre Albuquerque person

0.90

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://linkedin.com/in/andre-albuquerque
references Andre Albuquerque person

0.77

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://linkedin.com/in/andre-albuquerque
mentioned Lenny Rachitsky person

0.70

evidence rules-v4
Feed author/publisher: Lenny Rachitsky
hosted by Lenny Rachitsky person

0.55

evidence rules-v4
Feed author/publisher: Lenny Rachitsky
mentioned En Us person

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://microsoft.com/en-us/about
mentioned Mission Tesla person

0.45

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://tesla.com/blog/mission-tesla
references En Us person

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://microsoft.com/en-us/about
references Mission Tesla person

0.38

evidence rules-v4
Link in episode "Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)": https://tesla.com/blog/mission-tesla

concepts 5

mentioned Business concept

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evidence rules-v4
Feed category: Business
mentioned Entrepreneurship concept

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evidence rules-v4
Feed category: Entrepreneurship
mentioned Ebi Atawodi (YouTube, Netflix, Uber concept

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evidence rules-v4
Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)
discusses Business concept

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evidence rules-v4
Feed category: Business
discusses Entrepreneurship concept

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evidence rules-v4
Feed category: Entrepreneurship

companys 2

mentioned Technology company

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evidence rules-v4
Feed category: Technology
discusses Technology company

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evidence rules-v4
Feed category: Technology

Episode description as stored

Ebi Atawodi is Director of Product Management for the Creator Experience at YouTube, former Head of Product at Uber, and a former Director of Product (Payments and EMEA) at Netflix. Known for crafting a strong, unified vision, Ebi empowers her teams to achieve outsized outcomes. In today’s episode, we go deep into vision and strategy, including: • The four key elements of a good vision statement • Three ways to determine your mission • The four pillars of great product management • How writing helps you gain clarity • How culture influences product • Tips on how to structure a strategy session • Advice on building team culture and improving work relationships • What’s coming soon at YouTube — Brought to you by Sidebar —Accelerate your career by surrounding yourself with extraordinary peers | Jira Product Discovery —Atlassian’s new prioritization and roadmapping tool built for product teams | Wix Studio —The web creation platform built for agencies — Find the transcript at: https://www.lennysnewsletter.com/p/crafting-a-compelling-product-vision — Where to find Ebi Atawodi: • X: https://twitter.com/ebiatawodi • LinkedIn: https://www.linkedin.com/in/ebiatawodi • YouTube mixes: https://www.youtube.com/@EbiAtawodi/videos — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Ebi’s background (04:31) Four key elements of a product vision (08:14) Examples of lofty but attainable visions (11:43) Vision vs. mission (13:23) Examples of visions and missions from notable companies (15:00) A simple framework for outlining a vision (20:51) Other methods for outlining a vision (23:29) The impact of writing clear headlines (26:41) Using mockups to frame your vision (28:24) A step-by-step approach to developing a vision (32:58) Ebi’s “10 Things” document (37:47) A quick summary of Ebi’s tips (40:56) How to use the “10 Things” doc in a strategy session (43:11) The three concentric circles of evangelizing (47:48) The cadence of developing a vision and bringing it to life (49:26) Visions vs. micro visions (52:58) First steps in developing a vision (55:12) Infrastructure is the product (56:39) Clarity and conviction, the main jobs of PMs (59:58) Ebi’s narrative doc (1:04:59) Conviction, its role in the job, and how to build it (1:08:20) How to build company culture (1:17:06) The monolithic culture at Uber (1:19:09) The culture Ebi embeds in her teams (1:23:58) How to evaluate your relationship with your engineering manager (1:26:02) What’s new at YouTube (1:29:22) Ebi’s closing thoughts (1:30:45) Lightning round — Referenced: • Andre Albuquerque on LinkedIn: https://www.linkedin.com/in/andre-albuquerque • TED’s mission: https://www.ted.com/about/our-organization • Stripe’s operating principles: https://stripe.com/jobs/culture • Microsoft’s vision and mission: https://www.microsoft.com/en-us/about • Tesla’s mission statement: https://www.tesla.com/blog/mission-tesla • Lyft’s mission on Comparably: https://www.comparably.com/companies/lyft/mission • Ebi’s playbooks and templates: https://docs.google.com/presentation/d/1tU3jpbq_xHcF4x1bdANCVBsO6rbQ8h1HqvdQfwGW4MA/edit • Working Backwards Press Release Template and Example: https://www.linkedin.com/pulse/working-backwards-press-release-template-example-ian-mcallister/ • Patrick Collison on X: https://twitter.com/patrickc • Seinfeld meme: https://seinfeldmemes.com/you-know-how-to-take-the-reservation/ • Travis Kalanick on LinkedIn: https://www.linkedin.com/in/traviskalanick/ • Wimdu: https://www.wimdu.com/ • Leaving big tech to build the #1 technology newsletter | Gergely Orosz (The Pragmatic Engineer): https://www.lennyspodcast.com/leaving-big-tech-to-build-the-1-technology-newsletter-gergely-orosz-the-pragmatic-engineer/ • The 48 Laws of Power : https://www.amazon.com/48-Laws-Power-Robert-Greene/dp/0140280197 • The God of Small Things : https://www.amazon.