World Model · podcast knowledge graph

Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)

2023-11-05 · 83 min · 43 entities

episode page audio

Asserted relationships

  • 0.77
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212/r
  • 0.77
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548
  • 0.77
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://amazon.com/Thinking-Bets-Making-Smarter-Decisions/dp/0735216371
  • 0.77
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://amazon.com/Presentation-Secrets-Steve-Jobs-Insanely/dp/0071636080
  • → authored Working Backwards book
    0.62
    evidence rules-v4
    author of Working Backwards)
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://penname.co/
  • → references Build book
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://drift.com/podcasts/build?wchannelid=hg0p3zf4yx&wmediaid=nxrdvmotr3
  • → references notion.so website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://notion.so/
  • → references pos.toasttab.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://pos.toasttab.com/
  • → references drift.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://drift.com/
  • → references Albert Einstein person
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://brainyquote.com/quotes/albert_einstein_122232
  • → references future.co website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://future.co/
  • → references huckleberrycare.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://huckleberrycare.com/
  • 0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://docs.google.com/document/d/1frggEj_gfFD4--8eNkkyY-zHryXbN5uIS8uiMDCYVes/edit
  • → references joinladder.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://joinladder.com/
  • → references pumplogapp.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://pumplogapp.com/
  • → references Homepage website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://careers.toasttab.com/homepage

Entities found in this episode

websites 20

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://penname.co/
  • mentioned notion.so website
    0.45
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://notion.so/
  • mentioned pos.toasttab.com website
    0.45
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://pos.toasttab.com/
  • mentioned drift.com website
    0.45
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://drift.com/
  • mentioned future.co website
    0.45
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://future.co/
  • mentioned huckleberrycare.com website
    0.45
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://huckleberrycare.com/
  • 0.45
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://docs.google.com/document/d/1frggEj_gfFD4--8eNkkyY-zHryXbN5uIS8uiMDCYVes/edit
  • mentioned joinladder.com website
    0.45
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://joinladder.com/
  • mentioned pumplogapp.com website
    0.45
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://pumplogapp.com/
  • mentioned Homepage website
    0.45
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://careers.toasttab.com/homepage
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://penname.co/
  • references notion.so website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://notion.so/
  • references pos.toasttab.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://pos.toasttab.com/
  • references drift.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://drift.com/
  • references future.co website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://future.co/
  • references huckleberrycare.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://huckleberrycare.com/
  • 0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://docs.google.com/document/d/1frggEj_gfFD4--8eNkkyY-zHryXbN5uIS8uiMDCYVes/edit
  • references joinladder.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://joinladder.com/
  • references pumplogapp.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://pumplogapp.com/
  • references Homepage website
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://careers.toasttab.com/homepage

books 12

  • 0.90
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212/r
  • 0.90
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548
  • 0.90
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://amazon.com/Thinking-Bets-Making-Smarter-Decisions/dp/0735216371
  • 0.90
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://amazon.com/Presentation-Secrets-Steve-Jobs-Insanely/dp/0071636080
  • 0.77
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212/r
  • 0.77
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548
  • 0.77
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://amazon.com/Thinking-Bets-Making-Smarter-Decisions/dp/0735216371
  • 0.77
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://amazon.com/Presentation-Secrets-Steve-Jobs-Insanely/dp/0071636080
  • mentioned Working Backwards book
    0.72
    evidence rules-v4
    author of Working Backwards)
  • authored Working Backwards book
    0.62
    evidence rules-v4
    author of Working Backwards)
  • mentioned Build book
    0.45
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://drift.com/podcasts/build?wchannelid=hg0p3zf4yx&wmediaid=nxrdvmotr3
  • references Build book
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://drift.com/podcasts/build?wchannelid=hg0p3zf4yx&wmediaid=nxrdvmotr3

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

persons 4

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Albert Einstein person
    0.45
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://brainyquote.com/quotes/albert_einstein_122232
  • references Albert Einstein person
    0.38
    evidence rules-v4
    Link in episode "Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)": https://brainyquote.com/quotes/albert_einstein_122232

companys 2

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
Episode description as stored
Maggie Crowley is VP of product at Toast and previously vice president and head of product at Charlie Health, senior director of product management at Drift, and a PM at TripAdvisor. She’s also the host of Build , a podcast dedicated to product and product management. In today’s conversation, Maggie shares: • The value of building a broad-based PM skill set • Three qualities of the best product managers • A step-by-step guide for crafting a product strategy • How to break into PM • Why great writing is often just simplifying your writing • Why being too data-driven is a red flag • The impact of content creation on Maggie’s career — Brought to you by Productroadmap.ai —AI to connect your roadmaps to revenue | Composer —the AI-powered trading platform | Eppo —Run reliable, impactful experiments — Find the full transcript at: https://www.lennyspodcast.com/mastering-product-strategy-and-growing-as-a-pm-maggie-crowley-toast-drift-tripadvisor/ — Where to find Maggie Crowley: • X: https://twitter.com/maggiecrowley • LinkedIn: https://www.linkedin.com/in/maggie-crowley-42a97112/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Maggie’s background (04:06) Three common traits among the best product managers (09:33) Strategy is an important but small part of the job (11:14) How to get better at simplification (13:39) Tips on simplifying your writing (15:13) Ownership as a PM (17:53) Examples of simplifying your work (19:39) Maggie’s Slack support group (21:37) How to improve on following up on your work (23:23) A realistic time horizon for PMs (26:31) Staying in your role vs. trying a new opportunity (27:37) The importance of “carrying the water”  (28:56) Pros and cons of the PM job (31:42) Advice on landing a PM role (34:36) Maggie’s step-by-step process for writing your product strategy (39:55) Not every feature needs a strategy (46:29) The value of working through the process (48:09) Maggie’s one-pager doc  (54:16) Contrarian corner (55:44) The worst product Maggie ever shipped (58:33) Why being “data-driven” is a red flag (1:01:10) Content creation as a career accelerator (1:14:27) Closing thoughts (1:15:17) Lightning round — Referenced: • David Cancel on LinkedIn: https://www.linkedin.com/in/dcancel/ • On Writing Well: The Classic Guide to Writing Nonfiction : https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548 • Notion: https://www.notion.so/ • The Minto Pyramid Principle and the SCR Framework: https://www.lennysnewsletter.com/p/minto-pyramid-principle-scr • Drift: https://www.drift.com/ • Maggies Top 5 Product Lessons for 2021: https://www.drift.com/podcasts/build/?wchannelid=hg0p3zf4yx&wmediaid=nxrdvmotr3 • Unpacking Amazon’s unique ways of working | Bill Carr (author of Working Backwards): https://www.lennyspodcast.com/unpacking-amazons-unique-ways-of-working-bill-carr-author-of-working-backwards/ • Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO): https://www.lennyspodcast.com/inside-linear-building-with-taste-craft-and-focus-karri-saarinen-co-founder-designer-ceo/ • Adam Medros on LinkedIn: https://www.linkedin.com/in/amedros/ • How Figma builds product: https://www.lennysnewsletter.com/p/how-figma-builds-product • Strategy Document Template: https://docs.google.com/document/d/1frggEj_gfFD4--8eNkkyY-zHryXbN5uIS8uiMDCYVes/edit • Shreyas Doshi on pre-mortems, the LNO framework, the three levels of product work, why most execution problems are strategy problems, and ROI vs. opportunity cost thinking: https://www.lennyspodcast.com/shreyas-doshi-on-pre-mortems-the-lno-framework-the-three-levels-of-product-work-why-most-execution-problems-are-strategy-problems-and-roi-vs-opportunity-cost-thinking/ • Einstein quote: https://www.brainyquote.com/quotes/albert_einstein_122232 • The Presentation Secrets of Steve Jobs: How