World Model · podcast knowledge graph

Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)

2023-10-19 · 97 min · 53 entities

episode page audio

Asserted relationships

  • 0.77
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654
  • → references Mans Search Meaning Viktor Frankl book
    0.77
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/1663607982
  • → references Marcus Aurelius person
    0.77
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://en.wikipedia.org/wiki/Marcus_Aurelius
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → works at Latitud company
    0.50
    evidence rules-v4
    COO of Latitud
  • → works at Latitud company
    0.50
    evidence rules-v4
    COO of Latitud
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://penname.co/
  • → references Succession website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://hbo.com/succession
  • → references The White Lotus person
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://hbo.com/the-white-lotus
  • → references LATAM website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://pomelo.la/latam
  • → references nubank.com.br website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://nubank.com.br/en
  • → references The Rehearsal website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://hbo.com/the-rehearsal
  • → references levelshealth.com website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://levelshealth.com/
  • → references andrewchen.com website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://andrewchen.com/
  • → references Vamoslatamsummit website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://latitud.com/vamoslatamsummit
  • → references about.rappi.com website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://about.rappi.com/
  • → references reed.edu website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://reed.edu/
  • → references mikebloomberg.com website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://mikebloomberg.com/
  • → references Duolingo Memes Jokes person
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://buzzfeed.com/kellymartinez/duolingo-memes-jokes
  • → references latitud.com website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://latitud.com/
  • → references beondeck.com website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://beondeck.com/
  • → references Crm For Whatsapp person
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://leadsales.io/en/crm-for-whatsapp
  • → references viome.com website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://viome.com/
  • → references The Ship Of Theseus person
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://philosophy-foundation.org/enquiries/view/the-ship-of-theseus

Entities found in this episode

websites 28

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://penname.co/
  • mentioned Succession website
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://hbo.com/succession
  • mentioned LATAM website
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://pomelo.la/latam
  • mentioned nubank.com.br website
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://nubank.com.br/en
  • mentioned The Rehearsal website
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://hbo.com/the-rehearsal
  • mentioned levelshealth.com website
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://levelshealth.com/
  • mentioned andrewchen.com website
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://andrewchen.com/
  • mentioned Vamoslatamsummit website
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://latitud.com/vamoslatamsummit
  • mentioned about.rappi.com website
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://about.rappi.com/
  • mentioned reed.edu website
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://reed.edu/
  • mentioned mikebloomberg.com website
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://mikebloomberg.com/
  • mentioned latitud.com website
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://latitud.com/
  • mentioned beondeck.com website
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://beondeck.com/
  • mentioned viome.com website
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://viome.com/
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://penname.co/
  • references Succession website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://hbo.com/succession
  • references LATAM website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://pomelo.la/latam
  • references nubank.com.br website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://nubank.com.br/en
  • references The Rehearsal website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://hbo.com/the-rehearsal
  • references levelshealth.com website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://levelshealth.com/
  • references andrewchen.com website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://andrewchen.com/
  • references Vamoslatamsummit website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://latitud.com/vamoslatamsummit
  • references about.rappi.com website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://about.rappi.com/
  • references reed.edu website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://reed.edu/
  • references mikebloomberg.com website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://mikebloomberg.com/
  • references latitud.com website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://latitud.com/
  • references beondeck.com website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://beondeck.com/
  • references viome.com website
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://viome.com/

persons 12

  • mentioned Marcus Aurelius person
    0.90
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://en.wikipedia.org/wiki/Marcus_Aurelius
  • references Marcus Aurelius person
    0.77
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://en.wikipedia.org/wiki/Marcus_Aurelius
  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned The White Lotus person
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://hbo.com/the-white-lotus
  • mentioned Duolingo Memes Jokes person
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://buzzfeed.com/kellymartinez/duolingo-memes-jokes
  • mentioned Crm For Whatsapp person
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://leadsales.io/en/crm-for-whatsapp
  • mentioned The Ship Of Theseus person
    0.45
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://philosophy-foundation.org/enquiries/view/the-ship-of-theseus
  • references The White Lotus person
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://hbo.com/the-white-lotus
  • references Duolingo Memes Jokes person
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://buzzfeed.com/kellymartinez/duolingo-memes-jokes
  • references Crm For Whatsapp person
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://leadsales.io/en/crm-for-whatsapp
  • references The Ship Of Theseus person
    0.38
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://philosophy-foundation.org/enquiries/view/the-ship-of-theseus

companys 5

  • mentioned Latitud company
    0.62
    evidence rules-v4
    COO of Latitud
  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • works at Latitud company
    0.50
    evidence rules-v4
    COO of Latitud
  • works at Latitud company
    0.50
    evidence rules-v4
    COO of Latitud
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology

books 4

  • 0.90
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654
  • 0.90
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/1663607982
  • 0.77
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654
  • 0.77
    evidence rules-v4
    Link in episode "Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)": https://amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/1663607982

concepts 4

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
Episode description as stored
Gina Gotthilf is a co-founder and the COO of Latitud, a startup platform supporting the next generation of iconic tech startups in Latin America. Previously, Gina led growth and marketing at Duolingo, which she helped grow from 3 million to 200 million users. She was recently named one of the 500 most influential people in all of Latin America by Bloomberg . In today’s episode, we discuss: • Behind the scenes of Duolingo’s early growth • How to balance the “A and B sides” of life • Stories from Mike Bloomberg’s presidential campaign • Lessons from Duolingo’s international expansion • Tactical tips for driving organic growth • How to use PR, brand love, and community as growth levers • Why Gina is passionate about investing in Latin America — Brought to you by Jira Product Discovery —Atlassian’s new prioritization and roadmapping tool built for product teams | Hex — Helping teams ask and answer data questions by working together | Mercury —the powerful and intuitive way for ambitious companies to bank  — Find the full transcript at: https://www.lennyspodcast.com/scaling-duolingo-embracing-failure-and-insight-into-latin-americas-tech-scene-gina-gotthilf-la/#transcript — Where to find Gina Gotthilf: • X: https://twitter.com/ginag • LinkedIn: https://www.linkedin.com/in/ginafrombrazil/ • Instagram: https://www.instagram.com/gina/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Gina’s background (04:34) The Vamos Latam Summit (07:22) Gina’s “A and B sides” framework (09:34) Her B side (16:27) Lessons from working on Mike Bloomberg’s presidential campaign  (20:40) How Gina was able to 3x the conversion rate on a campaign site in one day (24:34) 4 areas Duolingo leaned into to have success in the difficult world of B2C subscriptions (36:39) B-side lessons from Duolingo  (42:05) The importance of trusting your gut (44:54) Organic growth tactics and the importance of branding (48:01) What makes for remarkable branding (52:01) Duolingo’s process for keeping copy on-brand (52:45) How Duo’s passive-aggressive messages led to a movement (55:19) How Latitud uses niche humor as part of their branding (56:31) Duolingo’s TikTok (59:02) Lessons from internationalizing Duolingo (1:03:51) Why Gina was drawn to the tech industry in Latin America (1:09:26) What Latitud does  (1:17:20) Opportunities in emerging markets (1:20:45) Lightning round — Referenced: • The Vamos Latam Summit 2023: https://www.latitud.com/vamoslatamsummit • Ben Horowitz on LinkedIn: https://www.linkedin.com/in/behorowitz/ • Rappi: https://about.rappi.com/ • Reed College: https://www.reed.edu/ • Marcus Aurelius: https://en.wikipedia.org/wiki/Marcus_Aurelius • Mike Bloomberg’s website: https://www.mikebloomberg.com/ • How Duolingo reignited user growth: https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth • Burr Settles on LinkedIn: https://www.linkedin.com/in/burrsettles/ • Nubank: https://nubank.com.br/en/ • Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard): https://www.lennyspodcast.com/navigating-comms-and-pr-lulu-cheng-meservey-substack-activision-blizzard/ • 47 Duolingo Memes That Are Equal Parts Funny and Extremely Concerning: https://www.buzzfeed.com/kellymartinez/duolingo-memes-jokes • Latitud: https://www.latitud.com/ • Brian Requarth on LinkedIn: https://www.linkedin.com/in/brianrequarth/ • On Deck: https://www.beondeck.com/ • Leadsales: https://leadsales.io/en/crm-for-whatsapp/ • Pomelo: https://pomelo.la/latam/ • The Design of Everyday Things : https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654 • Man’s Search for Meaning : https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/1663607982/ • Succession on HBO: https://www.hbo.com/succession • The Rehearsal on HBO: https://www.hbo.com/the-rehearsal • The White Lotus : https://www.hbo.com/the-whit