World Model · podcast knowledge graph

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

2023-09-21 · 73 min · 49 entities

episode page audio

Asserted relationships

  • → authored Evidence-Guided book
    0.62
    evidence rules-v4
    author of Evidence-Guided
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://penname.co/
  • → references Software company
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://atlassian.com/software/jira
  • → references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://amplitude.com/
  • → references elevenlabs.io website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://elevenlabs.io/
  • → references lennybot.com website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://lennybot.com/
  • → references svpg.com website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://svpg.com/books
  • → references Kanban website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://atlassian.com/agile/kanban
  • → references Rice Scoring Model person
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://productplan.com/glossary/rice-scoring-model
  • → references itamargilad.com website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://itamargilad.com/
  • → references Podcast Slides company
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://itamargilad.com/wp-content/uploads/2023/09/Podcast-Slides.pdf
  • → references Book Evidence Guided person
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://itamargilad.com/book-evidence-guided
  • → references Larry Page And Sergey Brin person
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://forbes.com/profile/larry-page-and-sergey-brin
  • 0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://lennyspodcast.com/the-ultimate-guide-to-okrs-christina-wodtke-stanford
  • → references Ice Framework person
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://growthmethod.com/ice-framework
  • 0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://itamargilad.com/the-tool-that-will-help-you-choose-better-product-ideas
  • → references Assumptions Mapping person
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://designsprintkit.withgoogle.com/methodology/phase2-define/assumptions-mapping
  • → references Fishfooding Dogfooding Product person
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://matt-rickard.com/fishfooding-dogfooding-product
  • → references The Lean Series person
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://theleanstartup.com/the-lean-series
  • → references DreamingSpanish website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://youtube.com/c/DreamingSpanish

Entities found in this episode

websites 20

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://penname.co/
  • mentioned amplitude.com website
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://amplitude.com/
  • mentioned elevenlabs.io website
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://elevenlabs.io/
  • mentioned lennybot.com website
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://lennybot.com/
  • mentioned svpg.com website
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://svpg.com/books
  • mentioned Kanban website
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://atlassian.com/agile/kanban
  • mentioned itamargilad.com website
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://itamargilad.com/
  • 0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://lennyspodcast.com/the-ultimate-guide-to-okrs-christina-wodtke-stanford
  • 0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://itamargilad.com/the-tool-that-will-help-you-choose-better-product-ideas
  • mentioned DreamingSpanish website
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://youtube.com/c/DreamingSpanish
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://penname.co/
  • references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://amplitude.com/
  • references elevenlabs.io website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://elevenlabs.io/
  • references lennybot.com website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://lennybot.com/
  • references svpg.com website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://svpg.com/books
  • references Kanban website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://atlassian.com/agile/kanban
  • references itamargilad.com website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://itamargilad.com/
  • 0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://lennyspodcast.com/the-ultimate-guide-to-okrs-christina-wodtke-stanford
  • 0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://itamargilad.com/the-tool-that-will-help-you-choose-better-product-ideas
  • references DreamingSpanish website
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://youtube.com/c/DreamingSpanish

persons 16

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Rice Scoring Model person
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://productplan.com/glossary/rice-scoring-model
  • mentioned Book Evidence Guided person
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://itamargilad.com/book-evidence-guided
  • mentioned Larry Page And Sergey Brin person
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://forbes.com/profile/larry-page-and-sergey-brin
  • mentioned Ice Framework person
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://growthmethod.com/ice-framework
  • mentioned Assumptions Mapping person
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://designsprintkit.withgoogle.com/methodology/phase2-define/assumptions-mapping
  • 0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://matt-rickard.com/fishfooding-dogfooding-product
  • mentioned The Lean Series person
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://theleanstartup.com/the-lean-series
  • references Rice Scoring Model person
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://productplan.com/glossary/rice-scoring-model
  • references Book Evidence Guided person
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://itamargilad.com/book-evidence-guided
  • references Larry Page And Sergey Brin person
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://forbes.com/profile/larry-page-and-sergey-brin
  • references Ice Framework person
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://growthmethod.com/ice-framework
  • references Assumptions Mapping person
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://designsprintkit.withgoogle.com/methodology/phase2-define/assumptions-mapping
  • references Fishfooding Dogfooding Product person
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://matt-rickard.com/fishfooding-dogfooding-product
  • references The Lean Series person
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://theleanstartup.com/the-lean-series

companys 6

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • mentioned Software company
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://atlassian.com/software/jira
  • mentioned Podcast Slides company
    0.45
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://itamargilad.com/wp-content/uploads/2023/09/Podcast-Slides.pdf
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • references Software company
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://atlassian.com/software/jira
  • references Podcast Slides company
    0.38
    evidence rules-v4
    Link in episode "Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)": https://itamargilad.com/wp-content/uploads/2023/09/Podcast-Slides.pdf

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

books 2

  • mentioned Evidence-Guided book
    0.72
    evidence rules-v4
    author of Evidence-Guided
  • authored Evidence-Guided book
    0.62
    evidence rules-v4
    author of Evidence-Guided
Episode description as stored
Brought to you by Ezra —The leading full-body cancer screening company | Vanta —Automate compliance. Simplify security | LinkedIn Ads —Reach professionals and drive results for your business — Itamar Gilad is a product coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups. He is also the author of Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty and publishes a popular product management newsletter . In today’s episode, we discuss: • What it means to be “evidence-guided” • How to think about your KPIs as metric trees • How to prioritize ideas using the “confidence meter” • The GIST model for roadmapping • Common mistakes with ICE • Advice for using evidence to challenge gut-driven founders — Find the full transcript at: https://www.lennysnewsletter.com/p/becoming-evidence-guided-itamar-gilad — Where to find Itamar Gilad: • Twitter/X: https://twitter.com/ItamarGilad • LinkedIn: https://www.linkedin.com/in/itamargilad/ • Website: https://itamargilad.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter/X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Itamar’s background (04:35) How his time working on Gmail shaped his philosophy of “opinion-based” development (08:35) Lessons from developing Gmail’s tabbed inbox  (13:40) A brief overview of Itamar’s book, Evidence-Guided (14:30) Balancing founder creativity with an evidence-based approach (17:32) Advice on how to push back against founders (19:36) Signs you aren’t as evidence-guided as you may think (21:13) Itamar’s GIST model for becoming more evidence-guided (23:51) How to set overarching goals using his “value exchange loop” (28:45) North star metrics vs. KPIs (33:47) Using “ICE” to assess the value of ideas (37:39) Itamar’s confidence meter (44:28) Speed of delivery vs. speed of discovery (46:14) How to apply Itamar’s frameworks based on company type and stage (49:09) First steps in becoming more evidence-guided (50:21) Next steps in testing (55:41) The task layer in the GIST framework (1:02:54) Thoughts on roadmapping (1:04:56) How OKRs fit into the whole picture (1:07:11) Lightning round — Referenced: • Itamar’s presentation slides: https://itamargilad.com/wp-content/uploads/2023/09/Podcast-Slides.pdf • What differentiates the highest-performing product teams | John Cutler (Amplitude, The Beautiful Mess): https://www.lennyspodcast.com/what-differentiates-the-highest-performing-product-teams-john-cutler-amplitude-the-beautiful-mess/ • Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty : https://itamargilad.com/book-evidence-guided/ • The co-founders of Google in Forbes : https://www.forbes.com/profile/larry-page-and-sergey-brin • Kanban: https://www.atlassian.com/agile/kanban • Jira: https://www.atlassian.com/software/jira • The ultimate guide to OKRs | Christina Wodtke (Stanford): https://www.lennyspodcast.com/the-ultimate-guide-to-okrs-christina-wodtke-stanford/ • Amplitude: https://amplitude.com/ • The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon): https://www.lennyspodcast.com/the-ultimate-guide-to-ab-testing-ronny-kohavi-airbnb-microsoft-amazon/ • ICE framework: https://growthmethod.com/ice-framework/ • Sean Ellis on LinkedIn: https://www.linkedin.com/in/seanellis/ • RICE scoring model: https://www.productplan.com/glossary/rice-scoring-model/ • Idea Prioritization with ICE and the Confidence Meter: https://itamargilad.com/the-tool-that-will-help-you-choose-better-product-ideas/ • Assumptions Mapping: https://designsprintkit.withgoogle.com/methodology/phase2-define/assumptions-mapping • What is Dog Fooding, Fish Fooding a Product?: https://matt-rickard.com/fishfooding-dogfooding-product • SVPG books: https://www.svpg.com/books/ • The Lean series: https://theleanstartup.com/the-lean-series • Dreaming Spanish: https://w