World Model · podcast knowledge graph

An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)

2023-08-27 · 72 min · 32 entities

episode page audio

Asserted relationships

  • 0.77
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115
  • → references How Will Measure Your Life book
    0.77
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://amazon.com/How-Will-Measure-Your-Life/dp/0062102419
  • → references Library Stamp product
    0.77
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://amazon.com/library-stamp/s?k=library+stamp
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → works at Deel company
    0.48
    evidence rules-v4
    joined Deel
  • → works at Deel company
    0.48
    evidence rules-v4
    joined Deel
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://penname.co/
  • → references snowflake.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://snowflake.com/
  • → references notion.so website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://notion.so/
  • → references deel.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://deel.com/
  • → references oppenheimermovie.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://oppenheimermovie.com/
  • → references clearscope.io website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://clearscope.io/
  • → references Bloody Caesar person
    0.38
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://liquor.com/recipes/bloody-caesar

Entities found in this episode

websites 12

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://penname.co/
  • mentioned snowflake.com website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://snowflake.com/
  • mentioned notion.so website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://notion.so/
  • mentioned deel.com website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://deel.com/
  • mentioned oppenheimermovie.com website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://oppenheimermovie.com/
  • mentioned clearscope.io website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://clearscope.io/
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://penname.co/
  • references snowflake.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://snowflake.com/
  • references notion.so website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://notion.so/
  • references deel.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://deel.com/
  • references oppenheimermovie.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://oppenheimermovie.com/
  • references clearscope.io website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://clearscope.io/

companys 5

  • mentioned Deel company
    0.60
    evidence rules-v4
    joined Deel
  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • works at Deel company
    0.48
    evidence rules-v4
    joined Deel
  • works at Deel company
    0.48
    evidence rules-v4
    joined Deel
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

books 4

  • 0.90
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115
  • 0.90
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://amazon.com/How-Will-Measure-Your-Life/dp/0062102419
  • 0.77
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115
  • references How Will Measure Your Life book
    0.77
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://amazon.com/How-Will-Measure-Your-Life/dp/0062102419

persons 4

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Bloody Caesar person
    0.45
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://liquor.com/recipes/bloody-caesar
  • references Bloody Caesar person
    0.38
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://liquor.com/recipes/bloody-caesar

products 2

  • mentioned Library Stamp product
    0.90
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://amazon.com/library-stamp/s?k=library+stamp
  • references Library Stamp product
    0.77
    evidence rules-v4
    Link in episode "An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)": https://amazon.com/library-stamp/s?k=library+stamp
Episode description as stored
Brought to you by Miro —A collaborative visual platform where your best work comes to life | LMNT —Zero-sugar hydration | AssemblyAI —Production-ready AI models to transcribe and understand speech — Meltem Kuran Berkowitz is Head of Growth at Deel, which went from $0 to $300m in ARR in 3 years (fastest company in history to do so). Meltem joined Deel early to lead growth, and currently leads all of the growth and marketing teams including paid ads, content, product marketing, community, brand, and more. In this episode, we discuss:• How Deel found success leveraging low-cost growth channels• Why early awareness campaigns are a waste of time in B2B• How to create effective SEO content• Deel’s “traffic light” framework• When it makes sense to invest in paid ads• The art of structuring growth teams• Building a startup culture — Find the full transcript at: https://www.lennysnewsletter.com/p/an-inside-look-at-deels-unprecedented — Where to find Meltem Kuran Berkowitz: • Twitter/X: https://twitter.com/meltemkuran • LinkedIn: https://www.linkedin.com/in/meltem-kuran-berkowitz-4721114b — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter/X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Meltem’s background (04:21) What Deel does (06:32) How Meltem leverages low-cost growth channels (13:18) How to answer questions in a value-add way (14:52) Leveraging closed communities (15:48) Breaking down Deel’s impressive growth  (16:33) SEO best practices (18:32) Deel’s “traffic light system” framework for publishing content (20:03) The step-by-step process of publishing an SEO article (21:55) How Deel structures their content team (23:18) Why you can’t cut corners when doing SEO (25:15) Businesses that should not invest in SEO (26:40) The growth channels Deel prioritized early on (32:12) Why Meltem is not a fan of early awareness campaigns for B2B businesses  (33:54) What Notion did right with their ad campaigns (36:16) How Deel can help your company (38:15) Deel’s blog post that caught the attention of the IRS (40:06) Paid ads tips (42:12) Why acquisition channels are useless without a great product (44:19) How the pandemic helped drive growth at Deel (47:11) Structuring early growth teams (51:23) Building a startup culture (1:01:10) The story behind Meltem’s unique workspace (1:05:22) Closing thoughts on growth  (1:06:05) Lightning round — Referenced: • Deel: https://www.deel.com/ • Clearscope: https://www.clearscope.io/ • Notion: https://www.notion.so/ • Geoff Charles on Lenny’s Podcast: https://www.lennyspodcast.com/velocity-over-everything-how-ramp-became-the-fastest-growing-saas-startup-of-all-time-geoff-charl/ • Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity : https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115 • Snowflake: https://www.snowflake.com • How Will You Measure Your Life? : https://www.amazon.com/How-Will-Measure-Your-Life/dp/0062102419 • Oppenheimer : https://www.oppenheimermovie.com/ • The Summer I Turned Pretty on Amazon Prime: https://www.amazon.com/dp/B09NF4J7XW • Library stamps on Amazon: https://www.amazon.com/library-stamp/s?k=library+stamp • Bloody Caesar recipe: https://www.liquor.com/recipes/bloody-caesar/ — Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com . — Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe