How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)

2023-07-09 · 63 min · 29 entities

episode page audio

Asserted relationships

→ references 15 Commitments Conscious Leadership Sustainable book

0.77

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://amazon.com/15-Commitments-Conscious-Leadership-Sustainable/dp/0990976904
→ references INSPIRED Create Tech Products Customers book

0.77

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507
→ references Blind Assassin Novel Margaret Atwood book

0.77

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://amazon.com/Blind-Assassin-Novel-Margaret-Atwood/dp/0385720955
→ references Alchemist Paulo Coelho book

0.77

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://amazon.com/Alchemist-Paulo-Coelho/dp/0062315005
→ hosted by Lenny Rachitsky person

0.55

evidence rules-v4
Feed author/publisher: Lenny Rachitsky
→ discusses Technology company

0.40

evidence rules-v4
Feed category: Technology
→ discusses Business concept

0.40

evidence rules-v4
Feed category: Business
→ discusses Entrepreneurship concept

0.40

evidence rules-v4
Feed category: Entrepreneurship
→ references penname.co website

0.38

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://penname.co/
→ references intuit.com website

0.38

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://intuit.com/
→ references Use This Equation To Determine Diagnose And Repair Trust website

0.38

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://review.firstround.com/use-this-equation-to-determine-diagnose-and-repair-trust
→ references Workstyle Simple Shift person

0.38

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://wavelength.asana.com/workstyle-simple-shift
→ references Fire Of Love person

0.38

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://disneyplus.com/movies/fire-of-love/1hC7erRfsl3B
→ references poe.com website

0.38

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://poe.com/

Entities found in this episode

books 8

mentioned 15 Commitments Conscious Leadership Sustainable book

0.90

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://amazon.com/15-Commitments-Conscious-Leadership-Sustainable/dp/0990976904
mentioned INSPIRED Create Tech Products Customers book

0.90

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507
mentioned Blind Assassin Novel Margaret Atwood book

0.90

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://amazon.com/Blind-Assassin-Novel-Margaret-Atwood/dp/0385720955
mentioned Alchemist Paulo Coelho book

0.90

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://amazon.com/Alchemist-Paulo-Coelho/dp/0062315005
references 15 Commitments Conscious Leadership Sustainable book

0.77

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://amazon.com/15-Commitments-Conscious-Leadership-Sustainable/dp/0990976904
references INSPIRED Create Tech Products Customers book

0.77

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507
references Blind Assassin Novel Margaret Atwood book

0.77

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://amazon.com/Blind-Assassin-Novel-Margaret-Atwood/dp/0385720955
references Alchemist Paulo Coelho book

0.77

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://amazon.com/Alchemist-Paulo-Coelho/dp/0062315005

websites 8

mentioned penname.co website

0.45

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://penname.co/
mentioned intuit.com website

0.45

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://intuit.com/
mentioned Use This Equation To Determine Diagnose And Repair Trust website

0.45

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://review.firstround.com/use-this-equation-to-determine-diagnose-and-repair-trust
mentioned poe.com website

0.45

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://poe.com/
references penname.co website

0.38

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://penname.co/
references intuit.com website

0.38

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://intuit.com/
references Use This Equation To Determine Diagnose And Repair Trust website

0.38

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://review.firstround.com/use-this-equation-to-determine-diagnose-and-repair-trust
references poe.com website

0.38

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://poe.com/

persons 6

mentioned Lenny Rachitsky person

0.70

evidence rules-v4
Feed author/publisher: Lenny Rachitsky
hosted by Lenny Rachitsky person

0.55

evidence rules-v4
Feed author/publisher: Lenny Rachitsky
mentioned Workstyle Simple Shift person

0.45

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://wavelength.asana.com/workstyle-simple-shift
mentioned Fire Of Love person

0.45

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://disneyplus.com/movies/fire-of-love/1hC7erRfsl3B
references Workstyle Simple Shift person

0.38

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://wavelength.asana.com/workstyle-simple-shift
references Fire Of Love person

0.38

evidence rules-v4
Link in episode "How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)": https://disneyplus.com/movies/fire-of-love/1hC7erRfsl3B

concepts 5

mentioned Business concept

0.50

evidence rules-v4
Feed category: Business
mentioned Entrepreneurship concept

0.50

evidence rules-v4
Feed category: Entrepreneurship
mentioned Paige Costello (Asana, Intercom, Intuit concept

0.42

evidence rules-v4
How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)
discusses Business concept

0.40

evidence rules-v4
Feed category: Business
discusses Entrepreneurship concept

0.40

evidence rules-v4
Feed category: Entrepreneurship

companys 2

mentioned Technology company

0.50

evidence rules-v4
Feed category: Technology
discusses Technology company

0.40

evidence rules-v4
Feed category: Technology

Episode description as stored

Brought to you by Brave —The independent, global search index you can use to power your search or AI app | Attio —The powerful, flexible CRM for fast-growing startups | Round —The private network built by tech leaders for tech leaders — Paige Costello is a beloved product leader with a reputation as a remarkable coach and mentor. She is currently the Head of Core Product at Asana, where she leads the group responsible for Asana’s web, desktop, and mobile apps. Prior to that role, she served as the Director of Product at Intercom and, before that, as a Group PM at Intuit, where she kickstarted her product career through their renowned APM program. In today’s episode, we discuss: • The unique product development process at Asana and how it’s evolved • The double-diamond framework • Conscious leadership training, and why every Asana employee learns it • How to demonstrate confidence and earn trust from skeptics • Why curiosity and openness may be the most important PM competencies • How to give feedback using impact statements — Find the full transcript at: https://www.lennysnewsletter.com/p/how-to-ask-the-right-questions-project — Where to find Paige Costello: • Twitter: https://twitter.com/paigenow • LinkedIn: https://www.linkedin.com/in/paigecostello/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Paige’s background (04:38) What Paige is responsible for at Asana (06:04) The evolution of Asana’s product development process (09:10) Planning frequency (11:26) Examples of areas and metric tracking at Asana (12:46) The double-diamond process and how it’s applied at Asana (16:53) Asana’s office-centric hybrid work culture and the future of WFH (21:45) How to garner trust and win over skeptics (24:45) Why you should befriend researchers (26:17) How to exude confidence (29:03) The 3Es framework (33:43) Advice for early-career PMs (38:43) Paige’s latest pillars strategy (40:05) AI at Asana (41:50) Lessons from Paige’s time at Intuit (45:53) Challenges new PMs face (48:55) Challenges Paige has faced in her career (52:39) Paige’s skill-focused career philosophy (55:43) Lightning round — Referenced: • Use This Equation to Determine, Diagnose, and Repair Trust: https://review.firstround.com/use-this-equation-to-determine-diagnose-and-repair-trust • About conscious leadership at Asana: https://wavelength.asana.com/workstyle-simple-shift/ • The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success : https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable/dp/0990976904 • Intuit: https://www.intuit.com/ • Inspired: How to Create Tech Products Customers Love : https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507 • The Blind Assassin : https://www.amazon.com/Blind-Assassin-Novel-Margaret-Atwood/dp/0385720955 • The Alchemist : https://www.amazon.com/Alchemist-Paulo-Coelho/dp/0062315005 • The Diplomat on Netflix: https://www.netflix.com/title/81288983 • Fire of Love on Disney+: https://www.disneyplus.com/movies/fire-of-love/1hC7erRfsl3B • Poe: https://poe.com/ — Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com . — Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe