World Model · podcast knowledge graph

Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)

2023-06-15 · 80 min · 38 entities

episode page audio

Asserted relationships

  • → references Outlive Longevity Peter Attia MD book
    0.77
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599
  • 0.77
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650
  • 0.77
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Spark-Revolutionary-Science-Exercise-Brain/dp/0316113514
  • → references Smart Brevity Power Saying More book
    0.77
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Smart-Brevity-Power-Saying-More/dp/1523516976
  • → references Nobody Wants Read Your Tough Love book
    0.77
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492
  • → references War Art Through Creative Battles book
    0.77
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/War-Art-Through-Creative-Battles/dp/1936891026
  • → references Legend Bagger Vance Novel Golf book
    0.77
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Legend-Bagger-Vance-Novel-Golf/dp/038072751X
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://penname.co/
  • → references allinpodcast.co website
    0.38
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://allinpodcast.co/
  • → references luclevesque.com website
    0.38
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://luclevesque.com/
  • 0.38
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://coda.io/@luc-levesque/blueprint-for-leaders-managers-communicate-your-quirks/my-blueprint-9
  • → references Daily Routines person
    0.38
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://finty.com/us/daily-routines/jeff-bezos
  • → references Welcome To The Huberman Lab Podcast company
    0.38
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://hubermanlab.com/welcome-to-the-huberman-lab-podcast
  • → references renutherapy.com website
    0.38
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://renutherapy.com/

Entities found in this episode

books 14

  • 0.90
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599
  • 0.90
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650
  • 0.90
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Spark-Revolutionary-Science-Exercise-Brain/dp/0316113514
  • 0.90
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Smart-Brevity-Power-Saying-More/dp/1523516976
  • 0.90
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492
  • 0.90
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/War-Art-Through-Creative-Battles/dp/1936891026
  • 0.90
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Legend-Bagger-Vance-Novel-Golf/dp/038072751X
  • 0.77
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599
  • 0.77
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650
  • 0.77
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Spark-Revolutionary-Science-Exercise-Brain/dp/0316113514
  • 0.77
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Smart-Brevity-Power-Saying-More/dp/1523516976
  • 0.77
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492
  • 0.77
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/War-Art-Through-Creative-Battles/dp/1936891026
  • 0.77
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://amazon.com/Legend-Bagger-Vance-Novel-Golf/dp/038072751X

websites 10

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://penname.co/
  • mentioned allinpodcast.co website
    0.45
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://allinpodcast.co/
  • mentioned luclevesque.com website
    0.45
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://luclevesque.com/
  • 0.45
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://coda.io/@luc-levesque/blueprint-for-leaders-managers-communicate-your-quirks/my-blueprint-9
  • mentioned renutherapy.com website
    0.45
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://renutherapy.com/
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://penname.co/
  • references allinpodcast.co website
    0.38
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://allinpodcast.co/
  • references luclevesque.com website
    0.38
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://luclevesque.com/
  • 0.38
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://coda.io/@luc-levesque/blueprint-for-leaders-managers-communicate-your-quirks/my-blueprint-9
  • references renutherapy.com website
    0.38
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://renutherapy.com/

concepts 6

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • mentioned SEO concept
    0.35
    evidence rules-v4
    SEO

persons 4

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Daily Routines person
    0.45
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://finty.com/us/daily-routines/jeff-bezos
  • references Daily Routines person
    0.38
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://finty.com/us/daily-routines/jeff-bezos

companys 4

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • 0.45
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://hubermanlab.com/welcome-to-the-huberman-lab-podcast
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • 0.38
    evidence rules-v4
    Link in episode "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)": https://hubermanlab.com/welcome-to-the-huberman-lab-podcast
Episode description as stored
Brought to you by Mixpanel —Product analytics that everyone can trust, use, and afford | Attio —A powerful, flexible CRM for fast-growing startups | Eppo —Run reliable, impactful experiments — Luc Levesque is Chief Growth Officer at Shopify and has advised companies like Canva, Twitter, Pinterest, and Patreon on growth and product strategy. Previously he served as an executive at TripAdvisor, where he built and led the growth team that helped it become the world’s largest travel site. Luc was then recruited by Mark Zuckerberg to Facebook, where he was an executive and held senior product and engineering leadership roles. In today’s episode, we discuss: • Why you need to become world-class at hiring • Tips for finding a great growth advisor and assessing their impact • Why truly great companies focus on impact • Common mistakes to avoid when building a growth team • The importance of passion and continuous self-improvement • Signs your company should explore SEO as a growth channel, and strategies to do so • Why Mark Zuckerberg personally recruited Luc and what it taught him about the recruiting process — Find the transcript at: https://www.lennysnewsletter.com/p/leveraging-growth-advisors-hiring — Where to find Luc Levesque: • Twitter: https://twitter.com/luclevesque • LinkedIn: https://www.linkedin.com/in/luclevesque/ • Website: https://luclevesque.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Luc’s background (03:31) Luc’s first MT review at Facebook (07:09) Impact vs. industriousness (09:20) Facebook’s relentless, personalized approach to recruiting talent (13:12) Luc’s hiring playbook (16:56) When to focus on growth and the importance of product-market fit (18:04) What to look for in a growth advisor (23:15) The large impact Luc made from a small conversation (26:52) Advice on compensating advisors (31:35) How to find a good growth advisor using VCs and your network (33:33) The importance of having an in-house person and growth advisors as support (38:15) Tips for becoming a growth advisor (41:59) The power of SEO  (45:29) The two buckets of SEO (49:21) Channels of growth (51:49) The potential impact of ChatGPT on Google and SEO (56:04) Advice on hiring an SEO person (58:19) How long it takes for SEO to make an impact (1:00:07) Self-reflection, cold plunge, and other tools Luc uses to excel in his personal and work life (1:06:46) Luc’s famous dinner guild (1:10:33) Lightning round — Referenced: • Luc’s blueprint: https://coda.io/@luc-levesque/blueprint-for-leaders-managers-communicate-your-quirks/my-blueprint-9 • Jeff Bezos’s morning routine: https://finty.com/us/daily-routines/jeff-bezos • Spark: The Revolutionary New Science of Exercise and the Brain : https://www.amazon.com/Spark-Revolutionary-Science-Exercise-Brain/dp/0316113514 • Smart Brevity: The Power of Saying More with Less : https://www.amazon.com/Smart-Brevity-Power-Saying-More/dp/1523516976 • Influence: The Psychology of Persuasion : https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/ • Outlive: The Science and Art of Longevity : https://www.amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599 • Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer : https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492 • The War of Art: Break Through the Blocks and Win Your Inner Creative Battles : https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026 • The Legend of Bagger Vance: A Novel of Golf and the Game of Life : https://www.amazon.com/Legend-Bagger-Vance-Novel-Golf/dp/038072751X • Huberman Lab podcast: https://hubermanlab.com/welcome-to-the-huberman-lab-podcast/ • The All-In Podcast: https://www.allinpodcast.co/ • Renu cold plunge: https://www.renutherapy.com/ — Production and marketing by https://penname.co/