World Model · podcast knowledge graph

Mastering paid growth | Jonathan Becker (Thrive Digital)

2023-05-07 · 95 min · 37 entities

episode page audio

Asserted relationships

  • 0.77
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/dp/1608685489
  • 0.77
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44
  • 0.77
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://amazon.com/American-Kingpin-Criminal-Mastermind-Behind/dp/1591848148
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://penname.co/
  • → references tiktok.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://tiktok.com/
  • → references The White Lotus person
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://hbo.com/the-white-lotus
  • → references midjourney.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://midjourney.com/
  • → references Dall E 2 website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://openai.com/product/dall-e-2
  • → references getrecast.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://getrecast.com/
  • → references supermetrics.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://supermetrics.com/
  • → references thrivedigital.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://thrivedigital.com/
  • → references Garrett Camp person
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://forbes.com/profile/garrett-camp
  • → references app.grammarly.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://app.grammarly.com/
  • → references athleticgreens.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://athleticgreens.com/en

Entities found in this episode

websites 18

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://penname.co/
  • mentioned tiktok.com website
    0.45
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://tiktok.com/
  • mentioned midjourney.com website
    0.45
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://midjourney.com/
  • mentioned Dall E 2 website
    0.45
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://openai.com/product/dall-e-2
  • mentioned getrecast.com website
    0.45
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://getrecast.com/
  • mentioned supermetrics.com website
    0.45
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://supermetrics.com/
  • mentioned thrivedigital.com website
    0.45
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://thrivedigital.com/
  • mentioned app.grammarly.com website
    0.45
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://app.grammarly.com/
  • mentioned athleticgreens.com website
    0.45
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://athleticgreens.com/en
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://penname.co/
  • references tiktok.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://tiktok.com/
  • references midjourney.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://midjourney.com/
  • references Dall E 2 website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://openai.com/product/dall-e-2
  • references getrecast.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://getrecast.com/
  • references supermetrics.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://supermetrics.com/
  • references thrivedigital.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://thrivedigital.com/
  • references app.grammarly.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://app.grammarly.com/
  • references athleticgreens.com website
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://athleticgreens.com/en

books 6

  • 0.90
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/dp/1608685489
  • 0.90
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44
  • 0.90
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://amazon.com/American-Kingpin-Criminal-Mastermind-Behind/dp/1591848148
  • 0.77
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/dp/1608685489
  • 0.77
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44
  • 0.77
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://amazon.com/American-Kingpin-Criminal-Mastermind-Behind/dp/1591848148

persons 6

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned The White Lotus person
    0.45
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://hbo.com/the-white-lotus
  • mentioned Garrett Camp person
    0.45
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://forbes.com/profile/garrett-camp
  • references The White Lotus person
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://hbo.com/the-white-lotus
  • references Garrett Camp person
    0.38
    evidence rules-v4
    Link in episode "Mastering paid growth | Jonathan Becker (Thrive Digital)": https://forbes.com/profile/garrett-camp

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    Mastering paid growth | Jonathan Becker (Thrive Digital)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

companys 2

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
Episode description as stored
Brought to you by Braintrust —For when you needed talent, yesterday | AssemblyAI —Production-ready AI models to transcribe and understand speech | Miro —A collaborative visual platform where your best work comes to life — Jonathan Becker is the founder and president of Thrive Digital, where he and his team have deployed more than $3.5 billion in paid acquisition budgets for companies like Uber, Asana, Square, Tempur-Pedic, and MasterClass. He spent the first part of his career mastering SEO and is a world expert in DTC, lead generation, demand generation, and user acquisition. In today’s episode, we discuss: • Signs that your company is a good fit for paid growth • Strategies for optimizing ad creatives • The merits of different marketing channels: paid vs. organic search, TikTok and short-form • Insights on attribution and how to approach it effectively • How market conditions and AI impact paid growth • The crazy story of how Jonathan won Uber as a client — Find the full transcript at: https://www.lennysnewsletter.com/p/mastering-paid-growth-jonathan-becker — Where to find Jonathan Becker: • Twitter: https://twitter.com/jzbecker • LinkedIn: https://www.linkedin.com/in/jonathanbecker123/ • Website: https://thrivedigital.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Jonathan’s background (07:25) The crazy story of how Jonathan won Uber as a client (11:56) Interchangeable terms for “paid growth” (12:31) Why you shouldn’t put all your eggs in one basket (16:48) What kind of companies should pursue paid growth (23:07) Is it possible to reach scale exclusively through paid growth? (27:07) The evolution of performance marketing (29:39) Advice for founders choosing between SEO and paid (32:18) Strategies for optimizing ad creatives (44:43) Paid vs. organic search, TikTok and short-form (49:56) Where to spend money in order to drive growth for B2B SaaS (55:06) Attribution in performance marketing  (1:04:18) The impact of AI on paid growth (1:12:52) Advice for early-stage startups on hiring in-house vs. hiring an agency  (1:17:09) Qualifications to look for in your hires (1:23:23) How Jonathan won Snapchat as a client (1:28:55) Lightning round — Referenced: • Andrew Wilkinson: https://www.linkedin.com/in/awilkinson/ • Garrett Camp: https://www.forbes.com/profile/garrett-camp/ • TikTok: https://www.tiktok.com/ • Grammarly: https://app.grammarly.com/ • Athletic Greens: https://athleticgreens.com/en • Supermetrics: https://supermetrics.com/ • Recast: https://getrecast.com/ • Midjourney: https://www.midjourney.com/ • DALL-E: https://openai.com/product/dall-e-2 • Storyworthy : https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/dp/1608685489 • Shoe Dog: A Memoir by the Creator of Nike: https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44 • American Kingpin : https://www.amazon.com/American-Kingpin-Criminal-Mastermind-Behind/dp/1591848148 • The Big Short : https://www.imdb.com/title/tt1596363/ • White Lotus on HBO: https://www.hbo.com/the-white-lotus — Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com . Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe