World Model · podcast knowledge graph

The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)

2023-04-02 · 93 min · 60 entities

episode page audio

Asserted relationships

  • → references Three Body Problem Cixin Liu book
    0.77
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032
  • → references Redshift product
    0.77
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://aws.amazon.com/redshift
  • 0.77
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amazon.com/Almanack-Naval-Ravikant-Wealth-Happiness-ebook/dp/B08FF8MTM6
  • → references How Women Rise Habits Holding book
    0.77
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amazon.com/How-Women-Rise-Habits-Holding/dp/1847942253
  • → references Someday Alison McGhee book
    0.77
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amazon.com/Someday-Alison-McGhee/dp/1416928111
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://penname.co/
  • → references hubspot.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://hubspot.com/
  • → references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amplitude.com/
  • → references geteppo.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://geteppo.com/
  • → references about.gitlab.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://about.gitlab.com/
  • → references optimizely.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://optimizely.com/
  • → references Chat website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://chat.openai.com/chat
  • → references mixpanel.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://mixpanel.com/
  • → references go.pendo.io website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://go.pendo.io/
  • → references zoominfo.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://zoominfo.com/
  • → references endgame.io website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://endgame.io/
  • → references pocus.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://pocus.com/
  • 0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://lennyspodcast.com/mastering-onboarding-lauryn-isford-head-of-growth-at-airtable
  • → references signup.acorns.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://signup.acorns.com/
  • → references posthog.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://posthog.com/
  • → references clearbit.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://clearbit.com/
  • → references paceapp.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://paceapp.com/
  • → references toplyne.io website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://toplyne.io/
  • → references Wandering Earth Ii person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://wellgousa.com/films/wandering-earth-ii
  • → references Women Pants person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://shop.lululemon.com/c/women-pants/yoga

Entities found in this episode

websites 36

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://penname.co/
  • mentioned hubspot.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://hubspot.com/
  • mentioned amplitude.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amplitude.com/
  • mentioned geteppo.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://geteppo.com/
  • mentioned about.gitlab.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://about.gitlab.com/
  • mentioned optimizely.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://optimizely.com/
  • mentioned Chat website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://chat.openai.com/chat
  • mentioned mixpanel.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://mixpanel.com/
  • mentioned go.pendo.io website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://go.pendo.io/
  • mentioned zoominfo.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://zoominfo.com/
  • mentioned endgame.io website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://endgame.io/
  • mentioned pocus.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://pocus.com/
  • 0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://lennyspodcast.com/mastering-onboarding-lauryn-isford-head-of-growth-at-airtable
  • mentioned signup.acorns.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://signup.acorns.com/
  • mentioned posthog.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://posthog.com/
  • mentioned clearbit.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://clearbit.com/
  • mentioned paceapp.com website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://paceapp.com/
  • mentioned toplyne.io website
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://toplyne.io/
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://penname.co/
  • references hubspot.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://hubspot.com/
  • references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amplitude.com/
  • references geteppo.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://geteppo.com/
  • references about.gitlab.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://about.gitlab.com/
  • references optimizely.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://optimizely.com/
  • references Chat website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://chat.openai.com/chat
  • references mixpanel.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://mixpanel.com/
  • references go.pendo.io website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://go.pendo.io/
  • references zoominfo.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://zoominfo.com/
  • references endgame.io website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://endgame.io/
  • references pocus.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://pocus.com/
  • 0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://lennyspodcast.com/mastering-onboarding-lauryn-isford-head-of-growth-at-airtable
  • references signup.acorns.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://signup.acorns.com/
  • references posthog.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://posthog.com/
  • references clearbit.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://clearbit.com/
  • references paceapp.com website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://paceapp.com/
  • references toplyne.io website
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://toplyne.io/

books 8

  • 0.90
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032
  • 0.90
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amazon.com/Almanack-Naval-Ravikant-Wealth-Happiness-ebook/dp/B08FF8MTM6
  • 0.90
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amazon.com/How-Women-Rise-Habits-Holding/dp/1847942253
  • mentioned Someday Alison McGhee book
    0.90
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amazon.com/Someday-Alison-McGhee/dp/1416928111
  • 0.77
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032
  • 0.77
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amazon.com/Almanack-Naval-Ravikant-Wealth-Happiness-ebook/dp/B08FF8MTM6
  • 0.77
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amazon.com/How-Women-Rise-Habits-Holding/dp/1847942253
  • references Someday Alison McGhee book
    0.77
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://amazon.com/Someday-Alison-McGhee/dp/1416928111

persons 6

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Wandering Earth Ii person
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://wellgousa.com/films/wandering-earth-ii
  • mentioned Women Pants person
    0.45
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://shop.lululemon.com/c/women-pants/yoga
  • references Wandering Earth Ii person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://wellgousa.com/films/wandering-earth-ii
  • references Women Pants person
    0.38
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://shop.lululemon.com/c/women-pants/yoga

concepts 6

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • mentioned Hila Qu (Reforge, GitLab concept
    0.42
    evidence rules-v4
    The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • mentioned PLG concept
    0.35
    evidence rules-v4
    PLG

products 2

  • mentioned Redshift product
    0.90
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://aws.amazon.com/redshift
  • references Redshift product
    0.77
    evidence rules-v4
    Link in episode "The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)": https://aws.amazon.com/redshift

companys 2

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
Episode description as stored
Brought to you by Amplitude —Build better products | Miro —A collaborative visual platform where your best work comes to life | Ahrefs —Improve your website’s SEO for free — Hila Qu is an Executive in Residence at Reforge as well as a renowned growth advisor, angel investor, and published author (her book about growth was named one of the top 10 business books of 2018 in China). Previously, she served as the Director of Growth at GitLab, where she implemented and scaled their PLG motion, and VP of Growth at Acorns, scaling them from 1 million to 5 million users. In today’s episode, we discuss: • The importance of having both a product-led and a sales-led motion for companies of all sizes • A step-by-step process for implementing PLG • Common pitfalls of layering on PLG • How to audit your existing funnel • Conversion, activation, and retention tactics • Structuring your growth organization from day one, and as it scales — Find the full transcript at: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-adding-a-plg — Where to find Hila Qu: • Twitter: https://twitter.com/HilaQu • LinkedIn: https://www.linkedin.com/in/hilaqu/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Hila’s background (03:26) The outcome of writing guest posts for Lenny’s Newsletter (05:12) Why companies should have PLG and sales (07:58) What PLG is and why it’s so popular (09:41) Zoom, an example of a PLG company (11:24) Common pitfalls in adding a PLG motion (16:06) The spectrum of when PLG makes sense (20:04) What you need to be successful in a product-led growth strategy (24:52) The first step to adding a PLG motion (30:11) What GitLab does and how the sales funnel and PLG funnel work there (34:07) Mapping out the funnel (35:29) Finding leverage and other next steps (38:24) What an aha moment is and conducting an audit (47:30) Activation and conversion  (52:17) Why you should start with activation, and who is doing it well (55:24) Retention, the messy part of the funnel (1:00:34) How Hila made an impact on retention at Acorns (1:03:03) The two buckets of data  (1:04:56) Tools for implementing a PLG motion (1:08:47) The importance of data  (1:10:20) Tips to get started, and why you need to have good data first (1:12:10) How to do a data audit (1:15:04) Building a PLG team (1:22:40) The core growth squad (1:27:51) Lightning round — Referenced: • Hila’s guest post on Lenny’s Newsletter: https://www.lennysnewsletter.com/p/five-steps-to-starting-your-plg-motion • Ravi Mehta on Lenny’s Podcast : https://www.lennyspodcast.com/building-your-product-strategy-stack-ravi-mehta-tinder-facebook-tripadvisor-outpace/ • Amplitude: https://amplitude.com/ • GitLab: https://about.gitlab.com/ • Lauryn Isford on Lenny’s Podcast : https://www.lennyspodcast.com/mastering-onboarding-lauryn-isford-head-of-growth-at-airtable/ • Acorns: https://signup.acorns.com/ • PostHog: https://posthog.com/ • Mixpanel: https://mixpanel.com/ • Pendo: https://go.pendo.io/ • Optimizely: https://www.optimizely.com/ • Eppo: https://www.geteppo.com/ • HubSpot: https://www.hubspot.com/ • Clearbit: https://clearbit.com/ • ZoomInfo: https://www.zoominfo.com/ • Endgame: https://www.endgame.io/ • Pocus: https://www.pocus.com/ • Pace: https://www.paceapp.com/ • Toplyne: https://www.toplyne.io/ • Crystal Widjaja on Lenny’s Podcast : https://www.lennyspodcast.com/how-to-scrappily-hire-for-measure-and-unlock-growth-crystal-widjaja-gojek-and-kumu/ • Redshift: https://aws.amazon.com/redshift/ • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness : https://www.amazon.com/Almanack-Naval-Ravikant-Wealth-Happiness-ebook/dp/B08FF8MTM6 • How Women Rise : https://www.amazon.com/How-Women-Rise-Habits-Holding/dp/1847942253/ • 硅谷增长黑客实战笔记 (Hila’s best-selling book on growth): https://www.amazon.com/dp/B07BZC8L78?ref_=cm_sw_r_cp_ud_dp_ND87BRFMB0CMWBEVB