Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)

2023-03-26 · 63 min · 26 entities

episode page audio

Asserted relationships

→ references How Brands Grow What Marketers book

0.77

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560
→ references What You Do Who Are book

0.77

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://amazon.com/What-You-Do-Who-Are/dp/0062871331
→ hosted by Lenny Rachitsky person

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evidence rules-v4
Feed author/publisher: Lenny Rachitsky
→ discusses Technology company

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evidence rules-v4
Feed category: Technology
→ discusses Business concept

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evidence rules-v4
Feed category: Business
→ discusses Entrepreneurship concept

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evidence rules-v4
Feed category: Entrepreneurship
→ references penname.co website

0.38

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://penname.co/
→ references arc.net website

0.38

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://arc.net/
→ references sequoiacap.com website

0.38

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://sequoiacap.com/
→ references En Id person

0.38

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://gojek.com/en-id
→ references wechat.com website

0.38

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://wechat.com/
→ references efishery.com website

0.38

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://efishery.com/en
→ references Steamdeck website

0.38

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://store.steampowered.com/steamdeck

Entities found in this episode

websites 12

mentioned penname.co website

0.45

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://penname.co/
mentioned arc.net website

0.45

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://arc.net/
mentioned sequoiacap.com website

0.45

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://sequoiacap.com/
mentioned wechat.com website

0.45

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://wechat.com/
mentioned efishery.com website

0.45

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://efishery.com/en
mentioned Steamdeck website

0.45

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://store.steampowered.com/steamdeck
references penname.co website

0.38

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://penname.co/
references arc.net website

0.38

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://arc.net/
references sequoiacap.com website

0.38

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://sequoiacap.com/
references wechat.com website

0.38

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://wechat.com/
references efishery.com website

0.38

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://efishery.com/en
references Steamdeck website

0.38

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://store.steampowered.com/steamdeck

books 4

mentioned How Brands Grow What Marketers book

0.90

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560
mentioned What You Do Who Are book

0.90

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://amazon.com/What-You-Do-Who-Are/dp/0062871331
references How Brands Grow What Marketers book

0.77

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560
references What You Do Who Are book

0.77

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://amazon.com/What-You-Do-Who-Are/dp/0062871331

persons 4

mentioned Lenny Rachitsky person

0.70

evidence rules-v4
Feed author/publisher: Lenny Rachitsky
hosted by Lenny Rachitsky person

0.55

evidence rules-v4
Feed author/publisher: Lenny Rachitsky
mentioned En Id person

0.45

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://gojek.com/en-id
references En Id person

0.38

evidence rules-v4
Link in episode "Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)": https://gojek.com/en-id

concepts 4

mentioned Business concept

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evidence rules-v4
Feed category: Business
mentioned Entrepreneurship concept

0.50

evidence rules-v4
Feed category: Entrepreneurship
discusses Business concept

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evidence rules-v4
Feed category: Business
discusses Entrepreneurship concept

0.40

evidence rules-v4
Feed category: Entrepreneurship

companys 2

mentioned Technology company

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evidence rules-v4
Feed category: Technology
discusses Technology company

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evidence rules-v4
Feed category: Technology

Episode description as stored

Brought to you by Coda —Meet the evolution of docs | Rows —The spreadsheet where data comes to life | Lenny’s Job Board —Hire the best product people. Find the best product gigs. — Kevin Aluwi is the co-founder and former CEO of Gojek. With over 2.7 million drivers and over 3 billion orders completed, Gojek is the biggest startup in Indonesia and all of Southeast Asia. In today’s podcast, Kevin shares the story of how Gojek overcame endless obstacles—including being underfunded, being unable to send drivers payment, and the local motorcycle mafia coming after their drivers. We cover the importance of brand, the value of doing the hard things, how to be super-scrappy, and helpful tips on building a tech company outside of Silicon Valley. Find the full transcript at: https://www.lennysnewsletter.com/p/taxi-mafias-cash-vaults-and-100-mom Where to find Kevin Aluwi: • Twitter: https://twitter.com/kaluwi • LinkedIn: https://www.linkedin.com/in/kaluwi/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ Referenced: • Gojek: https://www.gojek.com/en-id/ • WeChat: https://www.wechat.com/ • Sequoia: https://www.sequoiacap.com/ • eFishery: https://efishery.com/en/ • What You Do Is Who You Are: How to Create Your Business Culture : https://www.amazon.com/What-You-Do-Who-Are/dp/0062871331 • How Brands Grow: What Marketers Don’t Know : https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560/ • The Menu on HBO: https://www.hbo.com/movies/the-menu • Cyberpunk Edgerunners on Netflix: https://www.netflix.com/title/81054853 • Arc: https://arc.net/ • Steam Deck: https://store.steampowered.com/steamdeck In this episode, we cover: (00:00) Kevin’s background (05:00) How Gojek got started and the current scale (08:35) Some of the services that Gojek currently offers or has offered (09:37) Kevin’s thoughts on super-apps (15:36) The importance of brand (23:08) How to create branding with consistency across copy and design (26:53) Challenges Gojek had in the early days that required scrappiness (33:03) Why Kevin doesn’t believe in moats as a durable solution, and the value of doing hard things (37:30) How Gojek hired private security to keep their drivers safe (39:38) The value of founders doing and understanding multiple roles within the company (44:12) How Kevin’s failed finance career led him to take a bet on building tech in Indonesia (47:30) Tips on building a tech company outside of Silicon Valley (52:09) What the market is like in Indonesia (55:42) What’s next for Kevin (57:41) Lightning round Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe