World Model · podcast knowledge graph

Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)

2023-03-09 · 81 min · 44 entities

episode page audio

Asserted relationships

  • → references Atomic Habits Proven Build Break book
    0.77
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299
  • 0.77
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://amazon.com/Simple-Path-Wealth-financial-independence/dp/1533667926
  • 0.77
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://podcasts.apple.com/us/podcast/648-james-clear-atomic-habits-simple-strategies-for/id863897795?i=1000592431628
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://penname.co/
  • → references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://amplitude.com/
  • → references chat.openai.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://chat.openai.com/
  • → references lennybot.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://lennybot.com/
  • → references reforge.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://reforge.com/
  • → references segment.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://segment.com/
  • → references Amplitude company
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://boards.greenhouse.io/amplitude/jobs/6636704002
  • → references bandwidth.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://bandwidth.com/
  • → references ahoy.twilio.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://ahoy.twilio.com/
  • 0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://hbr.org/2017/09/the-surprising-power-of-online-experiments
  • → references Great British Baking Show company
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://pbs.org/food/shows/great-british-baking-show
  • → references hotjar.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://hotjar.com/
  • → references builder.io website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://builder.io/
  • → references Builder website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://boards.greenhouse.io/builder/jobs/4814755004?gh_src=30cfda2d4us
  • → references Rapidapi website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://jobs.lever.co/rapidapi/8d2611d1-6463-4919-9817-31f61e730831

Entities found in this episode

websites 26

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://penname.co/
  • mentioned amplitude.com website
    0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://amplitude.com/
  • mentioned chat.openai.com website
    0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://chat.openai.com/
  • mentioned lennybot.com website
    0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://lennybot.com/
  • mentioned reforge.com website
    0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://reforge.com/
  • mentioned segment.com website
    0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://segment.com/
  • mentioned bandwidth.com website
    0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://bandwidth.com/
  • mentioned ahoy.twilio.com website
    0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://ahoy.twilio.com/
  • 0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://hbr.org/2017/09/the-surprising-power-of-online-experiments
  • mentioned hotjar.com website
    0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://hotjar.com/
  • mentioned builder.io website
    0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://builder.io/
  • mentioned Builder website
    0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://boards.greenhouse.io/builder/jobs/4814755004?gh_src=30cfda2d4us
  • mentioned Rapidapi website
    0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://jobs.lever.co/rapidapi/8d2611d1-6463-4919-9817-31f61e730831
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://penname.co/
  • references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://amplitude.com/
  • references chat.openai.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://chat.openai.com/
  • references lennybot.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://lennybot.com/
  • references reforge.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://reforge.com/
  • references segment.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://segment.com/
  • references bandwidth.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://bandwidth.com/
  • references ahoy.twilio.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://ahoy.twilio.com/
  • 0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://hbr.org/2017/09/the-surprising-power-of-online-experiments
  • references hotjar.com website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://hotjar.com/
  • references builder.io website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://builder.io/
  • references Builder website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://boards.greenhouse.io/builder/jobs/4814755004?gh_src=30cfda2d4us
  • references Rapidapi website
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://jobs.lever.co/rapidapi/8d2611d1-6463-4919-9817-31f61e730831

companys 6

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • mentioned Amplitude company
    0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://boards.greenhouse.io/amplitude/jobs/6636704002
  • mentioned Great British Baking Show company
    0.45
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://pbs.org/food/shows/great-british-baking-show
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • references Amplitude company
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://boards.greenhouse.io/amplitude/jobs/6636704002
  • references Great British Baking Show company
    0.38
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://pbs.org/food/shows/great-british-baking-show

books 4

  • 0.90
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299
  • 0.90
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://amazon.com/Simple-Path-Wealth-financial-independence/dp/1533667926
  • 0.77
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299
  • 0.77
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://amazon.com/Simple-Path-Wealth-financial-independence/dp/1533667926

concepts 4

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

podcasts 2

  • 0.90
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://podcasts.apple.com/us/podcast/648-james-clear-atomic-habits-simple-strategies-for/id863897795?i=1000592431628
  • 0.77
    evidence rules-v4
    Link in episode "Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)": https://podcasts.apple.com/us/podcast/648-james-clear-atomic-habits-simple-strategies-for/id863897795?i=1000592431628

persons 2

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
Episode description as stored
Brought to you by Public —Invest in stocks, treasuries, crypto, and more | Eppo —Run reliable, impactful experiments | Writer —Generative AI for the enterprise — Laura Schaffer is the brand-new VP of Growth at Amplitude. Prior to this role, she spent over 10 years leading product management and growth teams at Twilio, Bandwidth, and Rapid. In today’s episode, we talk about the role of experimentation and data in growth, and Laura shares stories of big wins from her time leading growth teams. She explains how customer insights helped her uplevel her career and how she (surprisingly) thinks about qualitative versus quantitative data. We wrap up our conversation by discussing where the best ideas come from and what you need to know if you’re selling to developers. Find the full transcript here: https://www.lennysnewsletter.com/p/career-frameworks-ab-testing-counterintuitive Where to find Laura Schaffer: • LinkedIn: https://www.linkedin.com/in/lauraschaffer/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ Referenced: • Elena Verna on Lenny’s Podcast: https://www.lennyspodcast.com/elena-verna-on-how-b2b-growth-is-changing-product-led-growth-product-led-sales-why-you-should-go-freemium-not-trial-what-features-to-make-free-and-much-more/ • Bandwidth: https://www.bandwidth.com/ • Twilio: https://ahoy.twilio.com/ • Jeff Lawson on LinkedIn: https://www.linkedin.com/in/jeffiel/ • The Surprising Power of Online Experiments: https://hbr.org/2017/09/the-surprising-power-of-online-experiments • Reforge: https://www.reforge.com/ • Online Experimentation at Microsoft: https://ai.stanford.edu/~ronnyk/ExPThinkWeek2009Public.pdf • The Simple Path to Wealth: Your Road Map to Financial Independence and a Rich, Free Life : https://www.amazon.com/Simple-Path-Wealth-financial-independence/dp/1533667926 • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones : https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299/ • James Clear on The Tim Ferriss Show : https://podcasts.apple.com/us/podcast/648-james-clear-atomic-habits-simple-strategies-for/id863897795?i=1000592431628 • The Great British Baking Show on PBS: https://www.pbs.org/food/shows/great-british-baking-show/ • Hotjar: https://www.hotjar.com/ • Amplitude: https://amplitude.com/ • Builder: https://www.builder.io/ • ChatGPT: https://chat.openai.com/ • Lenny Bot: https://www.lennybot.com/ • Segment: https://segment.com/ • Senior Growth PM, Monetization, at Amplitude: https://boards.greenhouse.io/amplitude/jobs/6636704002 • Lead Growth PM at Builder: https://boards.greenhouse.io/builder/jobs/4814755004?gh_src=30cfda2d4us • Growth PM at Rapid: https://jobs.lever.co/rapidapi/8d2611d1-6463-4919-9817-31f61e730831 In this episode, we cover: (00:00) Laura’s background (04:15) How to carve your own career path, and an example from Bandwidth (05:50) Laura’s career growth framework (10:18) The value of customer insights (12:25) The “voice of the customer” report (16:14) Leaning into your strengths (18:16) The experiment that shifted the way Laura thinks about friction (20:20) Questions that improved Twilio’s onboarding and conversion rate (28:53) Thinking about the psyche of your users (31:26) The hot dog analogy for burying “scary stuff” (33:58) Why it’s better to be iterative and why experiments fail (36:21) Saving money by validating fast (41:58) Where the best ideas come from (49:51) Experimentation lessons (52:54) The amount of time a growth team needs to be successful  (54:43) The big change at Twilio that led to tens of millions of dollars (58:41) The need for both PLG and enterprise, and how Amplitude plans to tap into PLG (1:05:42) What it’s like to serve developers (1:11:16) Lightning round Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com . This is a public episode.