World Model · podcast knowledge graph

Understanding the role of product ops | Christine Itwaru (Pendo)

2023-02-16 · 67 min · 51 entities

episode page audio

Asserted relationships

  • 0.77
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507
  • → references Leaders Eat Last Together Others book
    0.77
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amazon.com/Leaders-Eat-Last-Together-Others/dp/1591848016
  • 0.77
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amazon.com/Product-Led-Organization-Putting-Customer-Experience/dp/1119660874
  • 0.77
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://penname.co/
  • → references figma.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://figma.com/
  • → references salesforce.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://salesforce.com/
  • → references miro.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://miro.com/
  • → references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amplitude.com/
  • → references zapier.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://zapier.com/
  • → references gong.io website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://gong.io/
  • 0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group
  • → references Talent website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://lennysjobs.com/talent
  • → references zendesk.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://zendesk.com/
  • 0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://lennyspodcast.com/understanding-the-role-of-product-ops-christine-itwaru-pendo
  • → references go.pendo.io website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://go.pendo.io/
  • → references looker.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://looker.com/
  • → references The Product Experience person
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://mindtheproduct.com/the-product-experience
  • → references theproductheart.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://theproductheart.com/
  • → references tray.io website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://tray.io/
  • → references seismic.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://seismic.com/

Entities found in this episode

websites 32

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://penname.co/
  • mentioned figma.com website
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://figma.com/
  • mentioned salesforce.com website
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://salesforce.com/
  • mentioned miro.com website
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://miro.com/
  • mentioned amplitude.com website
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amplitude.com/
  • mentioned zapier.com website
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://zapier.com/
  • mentioned gong.io website
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://gong.io/
  • 0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group
  • mentioned Talent website
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://lennysjobs.com/talent
  • mentioned zendesk.com website
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://zendesk.com/
  • 0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://lennyspodcast.com/understanding-the-role-of-product-ops-christine-itwaru-pendo
  • mentioned go.pendo.io website
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://go.pendo.io/
  • mentioned looker.com website
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://looker.com/
  • mentioned theproductheart.com website
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://theproductheart.com/
  • mentioned tray.io website
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://tray.io/
  • mentioned seismic.com website
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://seismic.com/
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://penname.co/
  • references figma.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://figma.com/
  • references salesforce.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://salesforce.com/
  • references miro.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://miro.com/
  • references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amplitude.com/
  • references zapier.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://zapier.com/
  • references gong.io website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://gong.io/
  • 0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group
  • references Talent website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://lennysjobs.com/talent
  • references zendesk.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://zendesk.com/
  • 0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://lennyspodcast.com/understanding-the-role-of-product-ops-christine-itwaru-pendo
  • references go.pendo.io website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://go.pendo.io/
  • references looker.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://looker.com/
  • references theproductheart.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://theproductheart.com/
  • references tray.io website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://tray.io/
  • references seismic.com website
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://seismic.com/

books 8

  • 0.90
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507
  • 0.90
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amazon.com/Leaders-Eat-Last-Together-Others/dp/1591848016
  • 0.90
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amazon.com/Product-Led-Organization-Putting-Customer-Experience/dp/1119660874
  • 0.90
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X
  • 0.77
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507
  • 0.77
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amazon.com/Leaders-Eat-Last-Together-Others/dp/1591848016
  • 0.77
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amazon.com/Product-Led-Organization-Putting-Customer-Experience/dp/1119660874
  • 0.77
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • mentioned Christine Itwaru (Pendo concept
    0.42
    evidence rules-v4
    Understanding the role of product ops | Christine Itwaru (Pendo)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

persons 4

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned The Product Experience person
    0.45
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://mindtheproduct.com/the-product-experience
  • references The Product Experience person
    0.38
    evidence rules-v4
    Link in episode "Understanding the role of product ops | Christine Itwaru (Pendo)": https://mindtheproduct.com/the-product-experience

companys 2

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
Episode description as stored
Brought to you by Amplitude —Build better products: https://amplitude.com/ | Lenny’s Job Board —Hire the best product people. Find the best product gigs: https://www.lennysjobs.com/talent | Vanta —Automate compliance. Simplify security: https://vanta.com/lenny — Christine Itwaru is a longtime product operations leader at Pendo and more recently has taken on the larger role of Principal Strategist there. Before leading product ops, Christine spent 12 years in product management. In this episode, we delve into the rapidly growing field of product ops and discover how Christine is part of shaping the role industry-wide. She helps us define the role of product operations, what kind of person would be a good fit for the product ops role, when your company would benefit from product ops, and what red flags to look for if you decide to go down this path.  Find the full transcript here: https://www.lennyspodcast.com/understanding-the-role-of-product-ops-christine-itwaru-pendo/#transcript Where to find Christine Itwaru: • Twitter: https://twitter.com/christineitwaru • LinkedIn: https://www.linkedin.com/in/christineitwaru/ • Website: https://theproductheart.com/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ Referenced: • Ben Williams on Lenny’s Podcast: https://www.podpage.com/lennys-podcast/how-snyk-built-a-product-led-growth-juggernaut-ben-williams-vp-of-product-at-snyk/ • Pendo: https://go.pendo.io/ • Marty Cagan on Lenny’s Podcast: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/ • Salesforce: https://www.salesforce.com/ • Looker: https://www.looker.com/ • Tray: https://tray.io/ • Zapier: https://zapier.com/ • Zendesk: https://www.zendesk.com/ • Casey Winters on Lenny’s Podcast: https://www.lennyspodcast.com/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/ • Inspired: How to Create Tech Products Customers Love : https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507/ • Leaders Eat Last: Why Some Teams Pull Together and Others Don’t : https://www.amazon.com/Leaders-Eat-Last-Together-Others/dp/1591848016/ • The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience : https://www.amazon.com/Product-Led-Organization-Putting-Customer-Experience/dp/1119660874 • Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty : https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/ • The Product Experience podcast: https://www.mindtheproduct.com/the-product-experience/ • Matilda the Musical : https://www.imdb.com/title/tt3447590/ • Rise on Disney+: https://www.disneyplus.com/movies/rise/6Yv1uRnw2uAJ • Miro: https://miro.com/ • Figma: https://www.figma.com/ • Seismic: https://seismic.com/ • Gong: https://www.gong.io/ In this episode, we cover: (00:00) Christine’s background (02:34) How working with Ben Williams led Christine to Lenny’s Podcast (05:02) The role of product ops in product management (07:31) How 2019 became “the summer of product ops” (11:19) The different ways product ops can assist product teams (15:50) How Pendo used product ops to bring teams together and share data (18:15) Where user research fits in  (22:39) How product ops are being utilized—and not exclusively in B2B companies (24:47) How to convince a product leader that you need product ops (27:41) Why customer experience is the core of a PM’s role (29:47) Who is doing the work of the product ops person before that role is created (31:37) Christine’s response to Casey Winters’s take on ops teams (37:40) Signs your company could benefit from a product ops team (30:56) How a lack of transparency led to Pendo adding product ops (46:11) The line between product ops and product marketing (47:30) Who might be a good fit for a product ops role (53:39) Red flags for produ