World Model · podcast knowledge graph

How to price your product | Naomi Ionita (Menlo Ventures)

2023-01-12 · 53 min · 45 entities

episode page audio

Asserted relationships

  • 0.77
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://penname.co/
  • → references figma.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://figma.com/
  • → references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://amplitude.com/
  • → references geteppo.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://geteppo.com/
  • → references evernote.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://evernote.com/
  • → references Lennyspod website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://notion.com/lennyspod
  • → references optimizely.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://optimizely.com/
  • → references endgame.io website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://endgame.io/
  • → references pocus.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://pocus.com/
  • → references zuora.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://zuora.com/
  • → references metronome.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://metronome.com/
  • → references Naomi Pilosof Ionita person
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://menlovc.com/naomi-pilosof-ionita
  • → references openviewpartners.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://openviewpartners.com/
  • → references Saas Business Model person
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://profitwell.com/recur/all/saas-business-model
  • → references envoy.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://envoy.com/
  • → references chargebee.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://chargebee.com/
  • → references withorb.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://withorb.com/

Entities found in this episode

websites 30

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://penname.co/
  • mentioned figma.com website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://figma.com/
  • mentioned amplitude.com website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://amplitude.com/
  • mentioned geteppo.com website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://geteppo.com/
  • mentioned evernote.com website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://evernote.com/
  • mentioned Lennyspod website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://notion.com/lennyspod
  • mentioned optimizely.com website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://optimizely.com/
  • mentioned endgame.io website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://endgame.io/
  • mentioned pocus.com website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://pocus.com/
  • mentioned zuora.com website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://zuora.com/
  • mentioned metronome.com website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://metronome.com/
  • mentioned openviewpartners.com website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://openviewpartners.com/
  • mentioned envoy.com website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://envoy.com/
  • mentioned chargebee.com website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://chargebee.com/
  • mentioned withorb.com website
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://withorb.com/
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://penname.co/
  • references figma.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://figma.com/
  • references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://amplitude.com/
  • references geteppo.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://geteppo.com/
  • references evernote.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://evernote.com/
  • references Lennyspod website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://notion.com/lennyspod
  • references optimizely.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://optimizely.com/
  • references endgame.io website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://endgame.io/
  • references pocus.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://pocus.com/
  • references zuora.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://zuora.com/
  • references metronome.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://metronome.com/
  • references openviewpartners.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://openviewpartners.com/
  • references envoy.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://envoy.com/
  • references chargebee.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://chargebee.com/
  • references withorb.com website
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://withorb.com/

persons 6

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Naomi Pilosof Ionita person
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://menlovc.com/naomi-pilosof-ionita
  • mentioned Saas Business Model person
    0.45
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://profitwell.com/recur/all/saas-business-model
  • references Naomi Pilosof Ionita person
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://menlovc.com/naomi-pilosof-ionita
  • references Saas Business Model person
    0.38
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://profitwell.com/recur/all/saas-business-model

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • mentioned Naomi Ionita (Menlo Ventures concept
    0.42
    evidence rules-v4
    How to price your product | Naomi Ionita (Menlo Ventures)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

books 2

  • 0.90
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867
  • 0.77
    evidence rules-v4
    Link in episode "How to price your product | Naomi Ionita (Menlo Ventures)": https://amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867

companys 2

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
Episode description as stored
Naomi Ionita is a Partner at the venture capital firm, Menlo Ventures. She started her career in engineering in 2002, shifted to product in 2006, and built product growth and monetization teams starting over a decade ago as one of the first PLG leaders in B2B. She was an early mentor at Reforge and her expertise is in building full-stack growth teams and cultures, launching new products, and helping existing products monetize and retain their users. Consider today’s episode a master class on monetization and pricing. We talk about common mistakes made by founders, specific experiments for how to determine pricing, and why initial growth sometimes comes at the expense of revenue. Naomi also introduces the concept of the Modern Growth Stack, how AI will play a role in growth, and what she’s most excited about for the future. — Thank you to our wonderful sponsors for supporting this podcast: • Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny • Notion—One workspace. Every team: https://www.notion.com/lennyspod • Vanta—Automate compliance. Simplify security: https://vanta.com/lenny — Where to find Naomi: • Twitter: https://twitter.com/npilosof • LinkedIn: https://www.linkedin.com/in/naomipilosofionita/ • Website: https://www.menlovc.com/naomi-pilosof-ionita — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Referenced: Disclaimer: Lenny is an angel investor in a few startups mentioned in this episode: Eppo, Endgame, Pocus • Evernote: https://evernote.com/ • Figma: https://www.figma.com/ • The Van Westendorp pricing model: https://www.forbes.com/sites/rebeccasadwick/2020/06/22/how-to-price-products/?sh=7e6077f855c7 • OpenView: https://openviewpartners.com/ • SaaS business model at Profitwell: https://www.profitwell.com/recur/all/saas-business-model • Envoy: https://envoy.com/ • Invoice2go: https://invoice.2go.com/ • Gas: https://apps.apple.com/us/app/gas/id1641791746 • Endgame: https://www.endgame.io/ • Pocus: https://www.pocus.com/ • Optimizely: https://www.optimizely.com/ • Eppo: https://www.geteppo.com/ • Amplitude: https://amplitude.com/ • Chargebee: https://www.chargebee.com/ • Zuora: https://www.zuora.com/ • Metronome: https://metronome.com/ • Orb: https://www.withorb.com/ • Monetizing Innovation: How Smart Companies Design the Product Around the Price : https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867 • Ask the Storybots on Netflix: https://www.netflix.com/title/80108159 • Madhavan Ramanujam on Lenny’s Podcast: https://www.lennyspodcast.com/videos/the-art-and-science-of-pricing-madhavan-ramanujam-monetizing-innovation-simon-kucher/ — In this episode, we cover: (00:00) Naomi’s background (06:21) Why Evernote wasn’t able to leverage the kind of growth that Notion did (08:06) What founders get wrong when it comes to monetization (12:34) Which features to include in a freemium product (13:22) Day one vs. day one-hundred premium features (15:35) Matching price to value for optimal segmentation (18:50) When pricing should be revisited (19:38) How to determine price, and why it’s a good idea to have a cross-functional pricing team (23:06) How to restructure pricing holistically  (25:58) How Envoy learned that they were undercharging (28:39) The importance of experimentation  (32:19) How to balance growth with revenue (35:12) What is the modern data stack? (36:45) The modern growth stack (42:22) The importance of experimentation in the growth stack (42:59) Platforms for billing and monetization (46:13) Why a hybrid model of pricing tends to be most used in SaaS companies (49:01) Leveraging AI  (49:52) Lightning round — Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com . This is a public episode. If you'd like to discuss this with other subscribers or get access