World Model · podcast knowledge graph

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

2022-12-11 · 68 min · 63 entities

episode page audio

Asserted relationships

  • 0.77
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005
  • → references Simon Last person
    0.77
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://linkedin.com/in/simon-last-41404140
  • → references producthunt.com product
    0.77
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://producthunt.com/
  • → references Nate Martins person
    0.77
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://linkedin.com/in/nate-martins
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → works at Tesla company
    0.48
    evidence rules-v4
    joined Tesla
  • → works at Tesla company
    0.48
    evidence rules-v4
    joined Tesla
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references Lenny Rachitsky person
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://thetwentyminutevc.com/lenny-rachitsky
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://penname.co/
  • → references figma.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://figma.com/
  • → references stripe.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://stripe.com/
  • → references salesforce.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://salesforce.com/
  • → references geteppo.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://geteppo.com/
  • → references notion.so website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://notion.so/
  • → references superhuman.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://superhuman.com/
  • → references canva.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://canva.com/
  • → references arc.net website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://arc.net/
  • → references Atlas website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://stripe.com/atlas
  • → references thetwentyminutevc.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://thetwentyminutevc.com/podcast
  • → references review.firstround.com company
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://review.firstround.com/
  • → references stationf.co website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://stationf.co/
  • → references cron.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://cron.com/
  • → references Jessi Craige Shikman person
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://firstround.com/person/jessi-craige-shikman
  • → references Brett Berson person
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://firstround.com/person/brett-berson
  • → references Josh Kopelman person
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://firstround.com/person/josh-kopelman
  • → references David Pierce person
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://theverge.com/authors/david-pierce
  • 0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://camnotes.notion.site/Community-Content-Resources-f18fb1db2d094ec2a4140a7737fae362
  • 0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://wsj.com/articles/the-only-app-you-need-for-work-life-productivity-1521640800
  • 0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://hulu.com/series/fleishman-is-in-trouble-710e51f8-3387-404d-8b07-e7c9b766d11c

Entities found in this episode

websites 32

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://penname.co/
  • mentioned figma.com website
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://figma.com/
  • mentioned stripe.com website
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://stripe.com/
  • mentioned salesforce.com website
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://salesforce.com/
  • mentioned geteppo.com website
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://geteppo.com/
  • mentioned notion.so website
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://notion.so/
  • mentioned superhuman.com website
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://superhuman.com/
  • mentioned canva.com website
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://canva.com/
  • mentioned arc.net website
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://arc.net/
  • mentioned Atlas website
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://stripe.com/atlas
  • mentioned thetwentyminutevc.com website
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://thetwentyminutevc.com/podcast
  • mentioned stationf.co website
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://stationf.co/
  • mentioned cron.com website
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://cron.com/
  • 0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://camnotes.notion.site/Community-Content-Resources-f18fb1db2d094ec2a4140a7737fae362
  • 0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://wsj.com/articles/the-only-app-you-need-for-work-life-productivity-1521640800
  • 0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://hulu.com/series/fleishman-is-in-trouble-710e51f8-3387-404d-8b07-e7c9b766d11c
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://penname.co/
  • references figma.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://figma.com/
  • references stripe.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://stripe.com/
  • references salesforce.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://salesforce.com/
  • references geteppo.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://geteppo.com/
  • references notion.so website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://notion.so/
  • references superhuman.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://superhuman.com/
  • references canva.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://canva.com/
  • references arc.net website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://arc.net/
  • references Atlas website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://stripe.com/atlas
  • references thetwentyminutevc.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://thetwentyminutevc.com/podcast
  • references stationf.co website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://stationf.co/
  • references cron.com website
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://cron.com/
  • 0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://camnotes.notion.site/Community-Content-Resources-f18fb1db2d094ec2a4140a7737fae362
  • 0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://wsj.com/articles/the-only-app-you-need-for-work-life-productivity-1521640800
  • 0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://hulu.com/series/fleishman-is-in-trouble-710e51f8-3387-404d-8b07-e7c9b766d11c

persons 15

  • mentioned Simon Last person
    0.90
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://linkedin.com/in/simon-last-41404140
  • mentioned Nate Martins person
    0.90
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://linkedin.com/in/nate-martins
  • references Simon Last person
    0.77
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://linkedin.com/in/simon-last-41404140
  • references Nate Martins person
    0.77
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://linkedin.com/in/nate-martins
  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Jessi Craige Shikman person
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://firstround.com/person/jessi-craige-shikman
  • mentioned Brett Berson person
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://firstround.com/person/brett-berson
  • mentioned Josh Kopelman person
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://firstround.com/person/josh-kopelman
  • mentioned David Pierce person
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://theverge.com/authors/david-pierce
  • references Lenny Rachitsky person
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://thetwentyminutevc.com/lenny-rachitsky
  • references Jessi Craige Shikman person
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://firstround.com/person/jessi-craige-shikman
  • references Brett Berson person
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://firstround.com/person/brett-berson
  • references Josh Kopelman person
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://firstround.com/person/josh-kopelman
  • references David Pierce person
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://theverge.com/authors/david-pierce

companys 7

  • mentioned Tesla company
    0.60
    evidence rules-v4
    joined Tesla
  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • works at Tesla company
    0.48
    evidence rules-v4
    joined Tesla
  • works at Tesla company
    0.48
    evidence rules-v4
    joined Tesla
  • mentioned review.firstround.com company
    0.45
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://review.firstround.com/
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • references review.firstround.com company
    0.38
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://review.firstround.com/

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

books 2

  • 0.90
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005
  • 0.77
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005

products 2

  • mentioned producthunt.com product
    0.90
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://producthunt.com/
  • references producthunt.com product
    0.77
    evidence rules-v4
    Link in episode "How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)": https://producthunt.com/
Episode description as stored
Camille Ricketts began her career in journalism, at the Wall Street Journal , in 2006. In 2010 she joined Tesla, where she worked in communications alongside Elon Musk. She transitioned into marketing and became the Head of Content and Marketing at First Round Capital and then went on to become the very first marketing hire at Notion. In today’s episode, we dig into community-led growth—what it is, and when and how to pursue it. We get super-specific on how Notion championed their most loyal users and built a passionate community, and the incredible outcome it had for the company’s growth. We also talk about how to create great content, and how content can drive growth for your business and brand. — Find the full transcript here: https://www.lennysnewsletter.com/p/how-notion-leveraged-community-to — Thank you to our wonderful sponsors for supporting this podcast: • Eppo — Run reliable, impactful experiments: https://www.geteppo.com/ • Flatfile — A CSV importer that says yes instead of error: mismatch : https://www.flatfile.com/lenny • Vanta — Automate compliance. Simplify security: https://vanta.com/lenny — Where to find Camille: • Twitter: https://twitter.com/camillericketts • LinkedIn: https://www.linkedin.com/in/camillericketts/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — People referenced: • Ivan Zhao: https://www.linkedin.com/in/ivanhzhao/ • Simon Last: https://www.linkedin.com/in/simon-last-41404140/ • Lexie Barnhorn: https://www.linkedin.com/in/alexisbarnhorn/ • Ben Lang: https://www.linkedin.com/in/benmlang/ • Claire Butler: https://www.linkedin.com/in/clairetbutler/ • Jessi Craige Shikman at First Round: https://firstround.com/person/jessi-craige-shikman/ • Brett Berson at First Round: https://firstround.com/person/brett-berson/ • Josh Kopelman at First Round: https://firstround.com/person/josh-kopelman/#mystory • Shaun Young on LinkedIn: https://www.linkedin.com/in/shaunyou/ • David Pierce at The Verge: https://www.theverge.com/authors/david-pierce • Francisco Cruz-Mendoza:  https://www.linkedin.com/in/franciscocrz/ • Emma Yee Yick:  https://www.linkedin.com/in/emmayeeyick/   Additionally, Camille would love to shout out Nate Martins and Andrea Lim, who ran Notion’s content program : • Nate Martins: https://www.linkedin.com/in/nate-martins/ • Andrea Lim: https://www.linkedin.com/in/andreawlim/ Content and companies referenced: • Community & Content Resources: https://camnotes.notion.site/Community-Content-Resources-f18fb1db2d094ec2a4140a7737fae362 • Station F: https://stationf.co/ • Figma: https://www.figma.com/ • Canva: https://www.canva.com/ • Stripe: https://stripe.com/ • Stripe Atlas: https://stripe.com/atlas • Salesforce: https://www.salesforce.com/ • First Round Review: https://review.firstround.com/ • Jobs to be done framework: https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90 • The Only App You Need for Work-Life Productivity: https://www.wsj.com/articles/the-only-app-you-need-for-work-life-productivity-1521640800 • Product Hunt: https://www.producthunt.com/ Referenced in lightning round: • Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It : https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005 • April Dunford on Lenny’s podcast: https://www.lennyspodcast.com/april-dunford-on-product-positioning-segmentation-and-optimizing-your-sales-process/ • April Dunford’s guest post in Lenny’s newsletter: https://www.lennysnewsletter.com/p/positioning • Harry Stebbings’s podcast, 20VC : https://www.thetwentyminutevc.com/podcast/ • Lenny on 20VC : https://www.thetwentyminutevc.com/lenny-rachitsky/ • Tár : https://www.imdb.com/title/tt14444726/ • Fleishman Is in Trouble : https://www.hulu.com/series/fleishman-is-in-trouble-710e51f8-3387-404d-8b07-e7c9b766d11c • Notion: https://www.notion.so/ •