World Model · podcast knowledge graph

How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)

2022-11-06 · 92 min · 54 entities

episode page audio

Asserted relationships

  • → references Sprint Solve Problems Test Ideas book
    0.77
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/150112174X
  • → references whatshot.substack.com website
    0.77
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://whatshot.substack.com/
  • → references This They Tell World Ends book
    0.77
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://amazon.com/This-They-Tell-World-Ends/dp/1635576059
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → works at Snyk company
    0.48
    evidence rules-v4
    joined Snyk
  • → works at Snyk company
    0.48
    evidence rules-v4
    joined Snyk
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://penname.co/
  • → references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://amplitude.com/
  • → references usertesting.com website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://usertesting.com/
  • → references annieduke.com website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://annieduke.com/
  • → references Growth Loops person
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://reforge.com/blog/growth-loops
  • → references fullstory.com website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://fullstory.com/
  • → references userinterviews.com website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://userinterviews.com/
  • → references acquired.fm website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://acquired.fm/
  • → references snyk.io website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://snyk.io/
  • 0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://docs.google.com/document/d/1GibNaJ4aONgp5Kg824NCionr1citHIDk3FLvMdkpX_Q/edit?usp=share_link
  • 0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://docs.google.com/presentation/d/1nQ18OTuRtc8urBnUWEObD_BlfdGDKlDDMFg8-G2GK7E/edit?usp=share_link
  • 0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://docs.google.com/document/d/18LiGXKphGe1tUpZCQA20i4bJqf-S3kDbYnY4Pls_9kQ/edit?usp=share_link
  • 0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://docs.google.com/presentation/d/1CiRwscu-50lBr2c7yRLY_zXVzv5DCnYqNnS5Au83WC8/edit?usp=share_link
  • → references Maximize Learning person
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://brianbalfour.com/growth-machine/maximize-learning
  • → references Surveys website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://sprig.com/surveys
  • → references Toolkit website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://airtable.com/home/toolkit
  • → references Curb Your Enthusiasm person
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://hbo.com/curb-your-enthusiasm
  • → references prodops.blog website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://prodops.blog/

Entities found in this episode

websites 32

  • mentioned whatshot.substack.com website
    0.90
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://whatshot.substack.com/
  • references whatshot.substack.com website
    0.77
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://whatshot.substack.com/
  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://penname.co/
  • mentioned amplitude.com website
    0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://amplitude.com/
  • mentioned usertesting.com website
    0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://usertesting.com/
  • mentioned annieduke.com website
    0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://annieduke.com/
  • mentioned fullstory.com website
    0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://fullstory.com/
  • mentioned userinterviews.com website
    0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://userinterviews.com/
  • mentioned acquired.fm website
    0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://acquired.fm/
  • mentioned snyk.io website
    0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://snyk.io/
  • 0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://docs.google.com/document/d/1GibNaJ4aONgp5Kg824NCionr1citHIDk3FLvMdkpX_Q/edit?usp=share_link
  • 0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://docs.google.com/presentation/d/1nQ18OTuRtc8urBnUWEObD_BlfdGDKlDDMFg8-G2GK7E/edit?usp=share_link
  • 0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://docs.google.com/document/d/18LiGXKphGe1tUpZCQA20i4bJqf-S3kDbYnY4Pls_9kQ/edit?usp=share_link
  • 0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://docs.google.com/presentation/d/1CiRwscu-50lBr2c7yRLY_zXVzv5DCnYqNnS5Au83WC8/edit?usp=share_link
  • mentioned Surveys website
    0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://sprig.com/surveys
  • mentioned Toolkit website
    0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://airtable.com/home/toolkit
  • mentioned prodops.blog website
    0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://prodops.blog/
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://penname.co/
  • references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://amplitude.com/
  • references usertesting.com website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://usertesting.com/
  • references annieduke.com website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://annieduke.com/
  • references fullstory.com website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://fullstory.com/
  • references userinterviews.com website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://userinterviews.com/
  • references acquired.fm website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://acquired.fm/
  • references snyk.io website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://snyk.io/
  • 0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://docs.google.com/document/d/1GibNaJ4aONgp5Kg824NCionr1citHIDk3FLvMdkpX_Q/edit?usp=share_link
  • 0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://docs.google.com/presentation/d/1nQ18OTuRtc8urBnUWEObD_BlfdGDKlDDMFg8-G2GK7E/edit?usp=share_link
  • 0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://docs.google.com/document/d/18LiGXKphGe1tUpZCQA20i4bJqf-S3kDbYnY4Pls_9kQ/edit?usp=share_link
  • 0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://docs.google.com/presentation/d/1CiRwscu-50lBr2c7yRLY_zXVzv5DCnYqNnS5Au83WC8/edit?usp=share_link
  • references Surveys website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://sprig.com/surveys
  • references Toolkit website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://airtable.com/home/toolkit
  • references prodops.blog website
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://prodops.blog/

persons 8

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Growth Loops person
    0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://reforge.com/blog/growth-loops
  • mentioned Maximize Learning person
    0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://brianbalfour.com/growth-machine/maximize-learning
  • mentioned Curb Your Enthusiasm person
    0.45
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://hbo.com/curb-your-enthusiasm
  • references Growth Loops person
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://reforge.com/blog/growth-loops
  • references Maximize Learning person
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://brianbalfour.com/growth-machine/maximize-learning
  • references Curb Your Enthusiasm person
    0.38
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://hbo.com/curb-your-enthusiasm

companys 5

  • mentioned Snyk company
    0.60
    evidence rules-v4
    joined Snyk
  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • works at Snyk company
    0.48
    evidence rules-v4
    joined Snyk
  • works at Snyk company
    0.48
    evidence rules-v4
    joined Snyk
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

books 4

  • 0.90
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/150112174X
  • mentioned This They Tell World Ends book
    0.90
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://amazon.com/This-They-Tell-World-Ends/dp/1635576059
  • 0.77
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/150112174X
  • references This They Tell World Ends book
    0.77
    evidence rules-v4
    Link in episode "How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)": https://amazon.com/This-They-Tell-World-Ends/dp/1635576059
Episode description as stored
Ben Williams is VP of Product at Snyk, an industry-leading security platform for developers, last valued at $8.5b. He’s also a product and growth advisor with over 20 years of experience building and scaling high-performing product and growth teams. Through product-led growth, product-led sales, and community, Snyk rapidly scaled and won over the lucrative developer audience. In today’s episode, Ben shares the successful growth levers that helped Snyk get started, all of the details of how Snyk has structured their growth, product, and marketing teams and set them up for success in terms of cross-collaboration—and also how their initial plan for self-serve monetization fell flat. We go into Ben’s many useful tips for product-led growth, including his thoughts on free vs. paid versions, trials, and how to build amazing growth teams. — Find the full transcript here: https://www.lennysnewsletter.com/p/how-snyk-built-a-product-led-growth — Where to find Ben Williams: • Twitter: https://twitter.com/semanticben • LinkedIn: https://www.linkedin.com/in/semanticben/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Thank you to our wonderful sponsors for making this episode possible: • Coda: https://coda.io/lenny • Athletic Greens: https://athleticgreens.com/lenny • Vanta: https://vanta.com/lenny — Referenced: • Snyk: https://snyk.io/ • Weekly Team Impact & Learnings Review Template: https://docs.google.com/document/d/1GibNaJ4aONgp5Kg824NCionr1citHIDk3FLvMdkpX_Q/edit?usp=share_link • Monthly Group Impact & Learnings Review Template: https://docs.google.com/presentation/d/1nQ18OTuRtc8urBnUWEObD_BlfdGDKlDDMFg8-G2GK7E/edit?usp=share_link • Experiment Plan Template: https://docs.google.com/document/d/18LiGXKphGe1tUpZCQA20i4bJqf-S3kDbYnY4Pls_9kQ/edit?usp=share_link • Vision & Mission Framework: https://docs.google.com/presentation/d/1CiRwscu-50lBr2c7yRLY_zXVzv5DCnYqNnS5Au83WC8/edit?usp=share_link • Ed Sim’s newsletter: https://whatshot.substack.com/ • Tamar Yehoshua on Twitter: https://twitter.com/tyehoshua • Julian Shapiro on Lenny’s Podcast: https://www.lennyspodcast.com/growth-tactics-retention-strategies-and-becoming-a-better-writer-julian-shapiro-demand-curve-hyper-webflow-techcrunch/ • Annie Duke’s website: https://www.annieduke.com/ • Elena Verna on Lenny’s Podcast: https://www.lennyspodcast.com/elena-verna-on-how-b2b-growth-is-changing-product-led-growth-product-led-sales-why-you-should-go-freemium-not-trial-what-features-to-make-free-and-much-more/ • Growth loops: https://www.reforge.com/blog/growth-loops • Brian Balfour on using learnings: https://brianbalfour.com/growth-machine/maximize-learning • Adam Fishman on Lenny’s Podcast: https://www.lennyspodcast.com/videos/how-to-build-a-high-performing-growth-team-adam-fishman-patreon-lyft-imperfect-foods/ • Amplitude: https://amplitude.com/ • FullStory: https://www.fullstory.com/ • User Interviews: https://www.userinterviews.com/ • User Testing: https://www.usertesting.com/ • Sprig: https://sprig.com/surveys • Airtable: https://www.airtable.com/home/toolkit • How to Measure Anything: Finding the Value of “Intangibles” in Business : https://www.amazon.com/dp/0470110120/ • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days : https://www.amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/150112174X • Make Time: How to Focus on What Matters Every Day : https://www.amazon.com/gp/product/B078QSCM3V/ • This Is How They Tell Me the World Ends: The Cyberweapons Arms Race : https://www.amazon.com/This-They-Tell-World-Ends/dp/1635576059 • Acquired podcast: https://www.acquired.fm/ • Turning Red on Disney+: https://www.disneyplus.com/movies/turning-red/4mFPCXJi7N2m • Curb Your Enthusiasm on HBO: https://www.hbo.com/curb-your-enthusiasm • Christine Itwaru’s blog: https://prodops.blog/ — In this episode, we cover: (04:44) Ben’s background (07:27) What is Snyk, and wh