Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)

2022-10-09 · 64 min · 27 entities

episode page audio

Asserted relationships

→ references Dan Hock person

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Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://linkedin.com/in/dan-hock
→ hosted by Lenny Rachitsky person

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Feed author/publisher: Lenny Rachitsky
→ discusses Technology company

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Feed category: Technology
→ discusses Business concept

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Feed category: Business
→ discusses Entrepreneurship concept

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Feed category: Entrepreneurship
→ references penname.co website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://penname.co/
→ references amplitude.com website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://amplitude.com/
→ references Careers website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://faire.com/careers
→ references geteppo.com website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://geteppo.com/
→ references faire.com website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://faire.com/
→ references reforge.com website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://reforge.com/
→ references danhock.com website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://danhock.com/
→ references The Future Of Marketplaces person

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://danhock.com/posts/the-future-of-marketplaces

Entities found in this episode

websites 14

mentioned penname.co website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://penname.co/
mentioned amplitude.com website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://amplitude.com/
mentioned Careers website

0.45

evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://faire.com/careers
mentioned geteppo.com website

0.45

evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://geteppo.com/
mentioned faire.com website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://faire.com/
mentioned reforge.com website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://reforge.com/
mentioned danhock.com website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://danhock.com/
references penname.co website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://penname.co/
references amplitude.com website

0.38

evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://amplitude.com/
references Careers website

0.38

evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://faire.com/careers
references geteppo.com website

0.38

evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://geteppo.com/
references faire.com website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://faire.com/
references reforge.com website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://reforge.com/
references danhock.com website

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://danhock.com/

persons 6

mentioned Dan Hock person

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://linkedin.com/in/dan-hock
references Dan Hock person

0.77

evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://linkedin.com/in/dan-hock
mentioned Lenny Rachitsky person

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evidence rules-v4
Feed author/publisher: Lenny Rachitsky
hosted by Lenny Rachitsky person

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evidence rules-v4
Feed author/publisher: Lenny Rachitsky
mentioned The Future Of Marketplaces person

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evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://danhock.com/posts/the-future-of-marketplaces
references The Future Of Marketplaces person

0.38

evidence rules-v4
Link in episode "Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)": https://danhock.com/posts/the-future-of-marketplaces

concepts 5

mentioned Business concept

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Feed category: Business
mentioned Entrepreneurship concept

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evidence rules-v4
Feed category: Entrepreneurship
mentioned Dan Hockenmaier (Faire, Thumbtack, Reforge concept

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evidence rules-v4
Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)
discusses Business concept

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evidence rules-v4
Feed category: Business
discusses Entrepreneurship concept

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evidence rules-v4
Feed category: Entrepreneurship

companys 2

mentioned Technology company

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evidence rules-v4
Feed category: Technology
discusses Technology company

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evidence rules-v4
Feed category: Technology

Episode description as stored

Dan Hockenmaier is an expert on marketplace strategy and growth. He was previously the Director of Growth at Thumbtack as well as a partner at Reforge, where he co-created the monetization track. Currently, he is the Head of Strategy and Analytics at Faire. In today’s episode, Dan shares the building blocks of a growth model, important considerations when building your growth model, and how to get started. We also chat about retention best practices, the complexity of building a marketplace, the future of marketplaces, and when it makes sense to add a SaaS business to a marketplace, and vice versa. — Find the full transcript here: https://www.lennysnewsletter.com/p/developing-a-growth-model-marketplace — Where to find Dan Hockenmaier: • Twitter: https://twitter.com/danhockenmaier • LinkedIn: https://www.linkedin.com/in/dan-hock/ • Website: https://www.danhock.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Thank you to our wonderful sponsors for making this episode possible: • Amplitude: https://amplitude.com/ • Flatfile: https://www.flatfile.com/lenny • Eppo: https://www.geteppo.com/ — Referenced: • Reforge: https://www.reforge.com/ • Casey Winters on Lenny’s Podcast : https://podcasts.apple.com/us/podcast/how-to-sell-your-ideas-and-rise-within-your-company • Faire: https://www.faire.com/ • Dan’s blog post on the future of marketplaces: https://www.danhock.com/posts/the-future-of-marketplaces • Careers at Faire: https://www.faire.com/careers — In this episode, we cover: (00:43) Dan’s background (04:01) What is a growth model? (07:20) The building blocks of a growth model for your own business (10:22) The value in building your own model (11:12) The importance of retention over growth (14:49) Getting started building your model (19:18) The growth model at Thumbtack (20:36) The importance of the early user experience for retention (25:02) Why is a marketplace a good business? (28:23) Health metrics for marketplaces (33:47) Supply and demand, and why you shouldn’t neglect demand (36:23) The role of ROI equations and how to use them (39:16) Why you should tread lightly when working with marketplaces (42:43) Expanding marketplaces (46:50) How marketplaces can add a SaaS offering, and why adding a marketplace to a SaaS business is trickier (49:47) When is there an opportunity to unbundle? (54:43) B2B marketplaces (56:36) What is fragmentation? (58:46) The future of marketplaces — Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe