World Model · podcast knowledge graph

Using behavioral science to improve your product | Kristen Berman (Irrational Labs)

2022-10-02 · 56 min · 61 entities

episode page audio

Asserted relationships

  • 0.77
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248
  • 0.77
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650
  • 0.77
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://amazon.com/Darwin-Economy-Liberty-Competition-Common/dp/0691156689
  • → references The Science Of Change podcast
    0.77
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://podcasts.apple.com/us/podcast/the-science-of-change/id1587407079
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → founded Irrational Labs company
    0.54
    evidence rules-v4
    co-founder of Irrational Labs
  • → founded Irrational Labs company
    0.54
    evidence rules-v4
    co-founder of Irrational Labs
  • → founded Common Cents Lab company
    0.54
    evidence rules-v4
    co-founder of Common Cents Lab
  • → founded Common Cents Lab company
    0.54
    evidence rules-v4
    co-founder of Common Cents Lab
  • → works at Irrational Labs company
    0.50
    evidence rules-v4
    co-founder of Irrational Labs
  • → works at Irrational Labs company
    0.50
    evidence rules-v4
    co-founder of Irrational Labs
  • → works at Common Cents Lab company
    0.50
    evidence rules-v4
    co-founder of Common Cents Lab
  • → works at Common Cents Lab company
    0.50
    evidence rules-v4
    co-founder of Common Cents Lab
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://penname.co/
  • → references Talent website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://lennysjobs.com/talent
  • → references The Rehearsal website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://hbo.com/the-rehearsal
  • → references irrationallabs.com website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/
  • → references 3b Behavioral Design Framework website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://miro.com/miroverse/3b-behavioral-design-framework
  • → references behavioraleconomicsbootcamp.com website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://behavioraleconomicsbootcamp.com/
  • → references 3bs Download website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/3bs-download
  • → references Download Behavioral Design Guide person
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/download-behavioral-design-guide
  • 0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/blog/cognitive-biases-and-academic-research
  • → references prolific.co website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://prolific.co/
  • → references chrisyork.co website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://chrisyork.co/
  • → references Case Studies person
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/budgeting
  • 0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/tiktok-how-behavioral-science-reduced-the-spread-of-misinformation
  • → references One Medical Case Study person
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/one-medical-case-study
  • → references Behavioral Design Credit Karma Money person
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/behavioral-design-credit-karma-money
  • → references Tytocare Virtual Medical Visits person
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/tytocare-virtual-medical-visits
  • → references The Deadline Made Me Do It website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://blogs.scientificamerican.com/mind-guest-blog/the-deadline-made-me-do-it

Entities found in this episode

websites 22

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://penname.co/
  • mentioned Talent website
    0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://lennysjobs.com/talent
  • mentioned The Rehearsal website
    0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://hbo.com/the-rehearsal
  • mentioned irrationallabs.com website
    0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/
  • mentioned 3b Behavioral Design Framework website
    0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://miro.com/miroverse/3b-behavioral-design-framework
  • 0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://behavioraleconomicsbootcamp.com/
  • mentioned 3bs Download website
    0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/3bs-download
  • mentioned prolific.co website
    0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://prolific.co/
  • mentioned chrisyork.co website
    0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://chrisyork.co/
  • 0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/tiktok-how-behavioral-science-reduced-the-spread-of-misinformation
  • mentioned The Deadline Made Me Do It website
    0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://blogs.scientificamerican.com/mind-guest-blog/the-deadline-made-me-do-it
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://penname.co/
  • references Talent website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://lennysjobs.com/talent
  • references The Rehearsal website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://hbo.com/the-rehearsal
  • references irrationallabs.com website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/
  • references 3b Behavioral Design Framework website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://miro.com/miroverse/3b-behavioral-design-framework
  • references behavioraleconomicsbootcamp.com website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://behavioraleconomicsbootcamp.com/
  • references 3bs Download website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/3bs-download
  • references prolific.co website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://prolific.co/
  • references chrisyork.co website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://chrisyork.co/
  • 0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/tiktok-how-behavioral-science-reduced-the-spread-of-misinformation
  • references The Deadline Made Me Do It website
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://blogs.scientificamerican.com/mind-guest-blog/the-deadline-made-me-do-it

persons 14

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • 0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/download-behavioral-design-guide
  • 0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/blog/cognitive-biases-and-academic-research
  • mentioned Case Studies person
    0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/budgeting
  • mentioned One Medical Case Study person
    0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/one-medical-case-study
  • 0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/behavioral-design-credit-karma-money
  • 0.45
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/tytocare-virtual-medical-visits
  • 0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/download-behavioral-design-guide
  • 0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/blog/cognitive-biases-and-academic-research
  • references Case Studies person
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/budgeting
  • references One Medical Case Study person
    0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/one-medical-case-study
  • 0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/behavioral-design-credit-karma-money
  • 0.38
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://irrationallabs.com/case-studies/tytocare-virtual-medical-visits

companys 12

  • mentioned Irrational Labs company
    0.68
    evidence rules-v4
    co-founder of Irrational Labs
  • mentioned Common Cents Lab company
    0.68
    evidence rules-v4
    co-founder of Common Cents Lab
  • founded Irrational Labs company
    0.54
    evidence rules-v4
    co-founder of Irrational Labs
  • founded Irrational Labs company
    0.54
    evidence rules-v4
    co-founder of Irrational Labs
  • founded Common Cents Lab company
    0.54
    evidence rules-v4
    co-founder of Common Cents Lab
  • founded Common Cents Lab company
    0.54
    evidence rules-v4
    co-founder of Common Cents Lab
  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • works at Irrational Labs company
    0.50
    evidence rules-v4
    co-founder of Irrational Labs
  • works at Irrational Labs company
    0.50
    evidence rules-v4
    co-founder of Irrational Labs
  • works at Common Cents Lab company
    0.50
    evidence rules-v4
    co-founder of Common Cents Lab
  • works at Common Cents Lab company
    0.50
    evidence rules-v4
    co-founder of Common Cents Lab
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology

books 6

  • 0.90
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248
  • 0.90
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650
  • 0.90
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://amazon.com/Darwin-Economy-Liberty-Competition-Common/dp/0691156689
  • 0.77
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248
  • 0.77
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650
  • 0.77
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://amazon.com/Darwin-Economy-Liberty-Competition-Common/dp/0691156689

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

podcasts 2

  • mentioned The Science Of Change podcast
    0.90
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://podcasts.apple.com/us/podcast/the-science-of-change/id1587407079
  • references The Science Of Change podcast
    0.77
    evidence rules-v4
    Link in episode "Using behavioral science to improve your product | Kristen Berman (Irrational Labs)": https://podcasts.apple.com/us/podcast/the-science-of-change/id1587407079
Episode description as stored
Kristen Berman is the CEO and co-founder of Irrational Labs, where she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. She is also the co-founder of Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being of low- to middle-class Americans. In today’s episode, Kristen shares the 3B Framework of Behavioral Design and uses real-life examples to illustrate what influences behavior change and the common biases that get in the way of building successful products. She also explains how to keep users engaged and how you can implement behavioral design research to drive innovation and growth. — Where to find Kristen Berman: • Twitter: https://twitter.com/bermster • LinkedIn: https://www.linkedin.com/in/kristenberman/ • Website: https://irrationallabs.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Thank you to our wonderful sponsors for making this episode possible: • Flatfile: https://www.flatfile.com/lenny • Whimsical: https://whimsical.com/lenny • Lenny’s Job Board: https://www.lennysjobs.com/talent — Referenced: Learn more behavioral science: • 3B Behavioral Design Framework https://miro.com/miroverse/3b-behavioral-design-framework • Irrational Labs newsletter, with latest BE and behavioral design insights: https://irrationallabs.com/newsletter/  • Join the Behavioral Design Online Bootcamp (use code “Lenny” for 10% off): https://behavioraleconomicsbootcamp.com/ • Get the 3B Framework: https://irrationallabs.com/3bs-download/ • Behavioral Design & Diagnosis Cheat Sheet: https://irrationallabs.com/download-behavioral-design-guide/ • The 16 Critical Cognitive Biases (Plus Key Academic Research): https://irrationallabs.com/blog/cognitive-biases-and-academic-research/ • Behavioral Game Design: 7 Lessons: https://irrationallabs.com/blog/behavioral-game-design-7-lessons-from-behavioral-science-to-help-change-user-behavior/ • Predictably Irrational: The Hidden Forces That Shape Our Decisions :  https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/ • Prolific testing platform: https://www.prolific.co/ • Kristen’s guest post on Lenny’s Newsletter: https://www.lennysnewsletter.com/people/23170097-kristen-berman • Influence: The Psychology of Persuasion : https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650 • The Darwin Economy: Liberty, Competition, and the Common Good : https://www.amazon.com/Darwin-Economy-Liberty-Competition-Common/dp/0691156689/ • The Science of Change podcast: https://podcasts.apple.com/us/podcast/the-science-of-change/id1587407079 • No Stupid Questions podcast: https://freakonomics.com/series/nsq/ • Stream The Rehearsal on HBO Max: https://www.hbo.com/the-rehearsal • Chris York’s website: https://www.chrisyork.co/ Case studies mentioned:  • Budgeting fintech: https://irrationallabs.com/case-studies/budgeting/ • TikTok: https://irrationallabs.com/case-studies/tiktok-how-behavioral-science-reduced-the-spread-of-misinformation/ • One Medical: https://irrationallabs.com/case-studies/one-medical-case-study/ • Credit Karma: https://irrationallabs.com/case-studies/behavioral-design-credit-karma-money/ • TytoCare: https://irrationallabs.com/case-studies/tytocare-virtual-medical-visits/ • Kiva: https://blogs.scientificamerican.com/mind-guest-blog/the-deadline-made-me-do-it/ • When to Make Your Sign-Up Flow Harder: https://irrationallabs.com/blog/its-not-always-about-making-things-easier-when-to-make-your-sign-up-flow-harder/ — In this episode, we cover: (03:54) What is Irrational Labs, and what do they do? (05:45) What are behavioral economics and behavioral design? (06:50) The fintech budgeting experiment (10:46) What drives behavior change? (11:35) Why increasing friction can sometimes increase conversion (13:5