World Model · podcast knowledge graph

Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)

2022-09-25 · 59 min · 36 entities

episode page audio

Asserted relationships

  • 0.77
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548
  • → references Julian Shapiro person
    0.77
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://linkedin.com/in/julian-shapiro
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → works at Webflow company
    0.50
    evidence rules-v4
    CMO at Webflow
  • → works at Webflow company
    0.50
    evidence rules-v4
    CMO at Webflow
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://penname.co/
  • → references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://amplitude.com/
  • → references geteppo.com website
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://geteppo.com/
  • → references Content Marketing person
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.capital/growth-strategy/content-marketing
  • → references julian.com website
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.com/
  • → references Growth Channels person
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.com/guide/startup/growth-channels
  • → references Guide website
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.com/guide/write/ideas
  • → references Product Led Acquisition person
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.com/guide/startup/product-led-acquisition
  • 0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://masterclass.com/classes/neil-gaiman-teaches-the-art-of-storytelling
  • → references Music Movie person
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://music.apple.com/us/music-movie/songwriter/1411353855

Entities found in this episode

persons 12

  • mentioned Julian Shapiro person
    0.90
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://linkedin.com/in/julian-shapiro
  • references Julian Shapiro person
    0.77
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://linkedin.com/in/julian-shapiro
  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Content Marketing person
    0.45
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.capital/growth-strategy/content-marketing
  • mentioned Growth Channels person
    0.45
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.com/guide/startup/growth-channels
  • mentioned Product Led Acquisition person
    0.45
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.com/guide/startup/product-led-acquisition
  • mentioned Music Movie person
    0.45
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://music.apple.com/us/music-movie/songwriter/1411353855
  • references Content Marketing person
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.capital/growth-strategy/content-marketing
  • references Growth Channels person
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.com/guide/startup/growth-channels
  • references Product Led Acquisition person
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.com/guide/startup/product-led-acquisition
  • references Music Movie person
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://music.apple.com/us/music-movie/songwriter/1411353855

websites 12

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://penname.co/
  • mentioned amplitude.com website
    0.45
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://amplitude.com/
  • mentioned geteppo.com website
    0.45
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://geteppo.com/
  • mentioned julian.com website
    0.45
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.com/
  • mentioned Guide website
    0.45
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.com/guide/write/ideas
  • 0.45
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://masterclass.com/classes/neil-gaiman-teaches-the-art-of-storytelling
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://penname.co/
  • references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://amplitude.com/
  • references geteppo.com website
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://geteppo.com/
  • references julian.com website
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.com/
  • references Guide website
    0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://julian.com/guide/write/ideas
  • 0.38
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://masterclass.com/classes/neil-gaiman-teaches-the-art-of-storytelling

companys 5

  • mentioned Webflow company
    0.62
    evidence rules-v4
    CMO at Webflow
  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • works at Webflow company
    0.50
    evidence rules-v4
    CMO at Webflow
  • works at Webflow company
    0.50
    evidence rules-v4
    CMO at Webflow
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

books 2

  • 0.90
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548
  • 0.77
    evidence rules-v4
    Link in episode "Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)": https://amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548
Episode description as stored
Julian Shapiro is widely known as the founder of Demand Curve, where he’s helped thousands of companies figure out their growth strategy. He also wrote the growth marketing column at TechCrunch, was CMO at Webflow, and even created an animation engine called Velocity that’s now used in apps like Uber and WhatsApp. In today’s episode, Julian dives deep on product-led acquisition (PLA) and why he believes it’s the best way to grow your company. He shares specific marketing strategies for growth and retention and speaks about his framework for creating novel, engaging content, and how to choose topics for that content. He also discusses a framework called the Curiosity Faucet, inspired by prolific creators such as Ed Sheeran, John Mayer, Taylor Swift, and Neil Gaiman, to help you unlock your own creativity. — Where to find Julian Shapiro: • Twitter: https://twitter.com/Julian • LinkedIn: https://www.linkedin.com/in/julian-shapiro/ • Website: https://www.julian.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Thank you to our wonderful sponsors for making this episode possible: • Amplitude: https://amplitude.com/ • Flatfile: https://www.flatfile.com/lenny • Eppo: https://www.geteppo.com/ — Referenced: • Paul Graham’s Twitter: https://twitter.com/paulg • Julian’s guide on startup growth channels: https://www.julian.com/guide/startup/growth-channels • Topic selection: https://www.julian.com/guide/write/ideas • Product-led acquisition: https://www.julian.com/guide/startup/product-led-acquisition • Novelty: https://www.julian.capital/growth-strategy/content-marketing • Julian’s example of counter-narrative novelty: https://twitter.com/julian/status/1348001396277186560 • Julian’s example of counterintuitive novelty: https://twitter.com/julian/status/1348001397753532416   • On Writing Well : The Classic Guide to Writing Nonfiction :   https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548/ • Neil Gaiman Teaches the Art of Storytelling: https://www.masterclass.com/classes/neil-gaiman-teaches-the-art-of-storytelling • Ed Sheeran, Songwriter : https://music.apple.com/us/music-movie/songwriter/1411353855 • John Mayer describes his songwriting process: https://www.youtube.com/watch?v=9cNRDWEXnrQ — In this episode, we cover: (03:42) Julian’s background (04:46) Why Julian hasn’t been tweeting frequently (07:43) Advice for building a Twitter following (09:53) The main reason Julian creates handbooks (11:33) The difference between e-handbooks and newsletters (13:25) What is product-led acquisition? (16:20) The categories of product-led acquisition (22:31) What is billboarding, and how can you take advantage of it? (25:56) UGC—leveraging user-generated content for free advertising (29:33) Strategies for retaining users (38:36) How to keep novelty high in writing (45:50) Julian’s framework for choosing writing topics (54:35) The creativity faucet—how to unclog your pipes and get it going — Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe