World Model · podcast knowledge graph

When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)

2022-09-15 · 70 min · 23 entities

episode page audio

Asserted relationships

  • → references Over The Top Media Service company
    0.77
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://en.wikipedia.org/wiki/Over-the-top_media_service
  • 0.77
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123
  • 0.77
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://amazon.com/Hacking-Marketing-Practices-Smarter-Innovative/dp/1119183170
  • 0.77
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://amazon.com/Why-Buddhism-True-Philosophy-Enlightenment/dp/1439195455
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://penname.co/
  • → references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://amplitude.com/
  • → references grin.co website
    0.38
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://grin.co/

Entities found in this episode

books 6

  • 0.90
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123
  • 0.90
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://amazon.com/Hacking-Marketing-Practices-Smarter-Innovative/dp/1119183170
  • 0.90
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://amazon.com/Why-Buddhism-True-Philosophy-Enlightenment/dp/1439195455
  • 0.77
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123
  • 0.77
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://amazon.com/Hacking-Marketing-Practices-Smarter-Innovative/dp/1119183170
  • 0.77
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://amazon.com/Why-Buddhism-True-Philosophy-Enlightenment/dp/1439195455

websites 6

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://penname.co/
  • mentioned amplitude.com website
    0.45
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://amplitude.com/
  • mentioned grin.co website
    0.45
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://grin.co/
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://penname.co/
  • references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://amplitude.com/
  • references grin.co website
    0.38
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://grin.co/

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

companys 4

  • mentioned Over The Top Media Service company
    0.90
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://en.wikipedia.org/wiki/Over-the-top_media_service
  • references Over The Top Media Service company
    0.77
    evidence rules-v4
    Link in episode "When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)": https://en.wikipedia.org/wiki/Over-the-top_media_service
  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology

persons 2

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
Episode description as stored
Adam Grenier is the former Head of Growth Marketing and Innovation at Uber, where he helped build Uber’s growth infrastructure from the ground up. He is also the former VP of Product and Marketing at LambdaSchool, and former VP of Marketing at Masterclass. These days, Adam is a growth and marketing advisor to many companies, as well as a teacher through Reforge. In today’s episode, Adam shares how to determine whether a new channel is worth exploring, the rise of the growth CMO, and how improv classes can improve team bonding and create a more positive ‘yes’ culture. He also speaks candidly about his own struggles with burnout and depression and shares some incredible tools that have helped him along the way. — Find the full transcript here: https://www.lennysnewsletter.com/p/when-to-invest-in-new-acquisition — Where to find Adam Grenier: • Twitter: https://twitter.com/AKGrenier • LinkedIn: https://www.linkedin.com/in/akgrenier/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Thank you to our wonderful sponsors for making this episode possible: • Whimsical: https://whimsical.com/lenny • Coda: http://coda.io/lenny • Amplitude: https://amplitude.com/ — Referenced: • OOT: https://en.wikipedia.org/wiki/Over-the-top_media_service • Grin: https://grin.co/ • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers : https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123 • Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative :   https://www.amazon.com/Hacking-Marketing-Practices-Smarter-Innovative/dp/1119183170 • Adam’s twitter thread about burnout: https://twitter.com/akgrenier/status/1285275433282359296 • Why Buddhism is True : https://www.amazon.com/Why-Buddhism-True-Philosophy-Enlightenment/dp/1439195455 — In this episode, we cover: (00:35) Adam’s background(05:34) How improv can improve creativity and collaboration(13:09) What we’ll cover in this episode(13:52) Determining when an acquisition channel is a good match(25:38) Advice for how long to test a new channel(30:11) Emerging platforms that are worth exploring(36:53) Influencer marketing tools(37:55) When to broaden your audience(41:22) What is a Growth CMO?(49:36) Why marketing leaders should learn product development(51:32) Red flags that your CMO isn’t a good fit(55:33) Dealing with depression and burnout(1:03:00) Tools to help you through difficult times(1:05:20) Signs you’re facing burnout(1:07:15) What’s next for Adam—Production and marketing by https://penname.co/ . For inquires about sponsoring the podcast, email podcast@lennyrachitsky.com . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe