World Model · podcast knowledge graph

How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)

2022-09-01 · 68 min · 35 entities

episode page audio

Asserted relationships

  • → references Mans Search Meaning Viktor Frankl book
    0.77
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/0807014273
  • 0.77
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382
  • 0.77
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://amazon.com/Splendid-Vile-Churchill-Family-Defiance/dp/0385348711
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://penname.co/
  • → references geteppo.com website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://geteppo.com/
  • → references allinpodcast.co website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://allinpodcast.co/
  • → references moderntreasury.com website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://moderntreasury.com/
  • → references getrecast.com website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://getrecast.com/
  • → references graphitehq.com website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://graphitehq.com/
  • → references lyka.com.au website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://lyka.com.au/
  • → references measured.com website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://measured.com/
  • → references incrmntal.com website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://incrmntal.com/
  • → references Mark Fiske person
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://higgrowth.com/team/mark-fiske

Entities found in this episode

websites 18

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://penname.co/
  • mentioned geteppo.com website
    0.45
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://geteppo.com/
  • mentioned allinpodcast.co website
    0.45
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://allinpodcast.co/
  • mentioned moderntreasury.com website
    0.45
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://moderntreasury.com/
  • mentioned getrecast.com website
    0.45
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://getrecast.com/
  • mentioned graphitehq.com website
    0.45
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://graphitehq.com/
  • mentioned lyka.com.au website
    0.45
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://lyka.com.au/
  • mentioned measured.com website
    0.45
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://measured.com/
  • mentioned incrmntal.com website
    0.45
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://incrmntal.com/
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://penname.co/
  • references geteppo.com website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://geteppo.com/
  • references allinpodcast.co website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://allinpodcast.co/
  • references moderntreasury.com website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://moderntreasury.com/
  • references getrecast.com website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://getrecast.com/
  • references graphitehq.com website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://graphitehq.com/
  • references lyka.com.au website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://lyka.com.au/
  • references measured.com website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://measured.com/
  • references incrmntal.com website
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://incrmntal.com/

books 6

  • 0.90
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/0807014273
  • 0.90
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382
  • 0.90
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://amazon.com/Splendid-Vile-Churchill-Family-Defiance/dp/0385348711
  • 0.77
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/0807014273
  • 0.77
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382
  • 0.77
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://amazon.com/Splendid-Vile-Churchill-Family-Defiance/dp/0385348711

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

persons 4

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Mark Fiske person
    0.45
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://higgrowth.com/team/mark-fiske
  • references Mark Fiske person
    0.38
    evidence rules-v4
    Link in episode "How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)": https://higgrowth.com/team/mark-fiske

companys 2

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
Episode description as stored
Yuriy Timen was Global Head of Marketing and Growth at Grammarly, and is now a full-time growth advisor, having worked with more than a dozen companies, including Canva, Airtable, Whimsical, Otter.ai, Oyster, Flo Health, and Clay. In today’s episode, Yuriy discusses the ever-changing world of growth, emerging growth tactics, and how to find your growth engine. You’ll learn the most effective strategies for driving user acquisition, how to balance and diversify organic and paid channels, when it’s time to change plans, how to vet new growth channel opportunities, and much more.— Find the full transcript here: https://www.lennysnewsletter.com/p/transform-your-subscription-growth — Where to find Yuriy Timen: • LinkedIn: https://www.linkedin.com/in/yuriytimen/ • Twitter: https://twitter.com/thetimenator — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Thank you to our wonderful sponsors for making this episode possible: • Flatfile: https://www.flatfile.com/lenny • Modern Treasury: https://www.moderntreasury.com/ • Eppo: https://www.geteppo.com/ — Referenced: • Casey Winters: https://www.linkedin.com/in/caseywinters/ • Elena Verna: https://www.linkedin.com/in/elenaverna/ • Lyka Pet Food: https://lyka.com.au/ • Ethan Smith’s LinkedIn:  https://www.linkedin.com/in/ethanls/ • Graphite: https://www.graphitehq.com/ • Recast: https://getrecast.com/ • Measured: https://www.measured.com/ • INCRMNTAL: https://www.incrmntal.com/ • Essentialism: The Disciplined Pursuit of Less : https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382/ • Man’s Search for Meaning : https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/0807014273/ • The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz : https://www.amazon.com/Splendid-Vile-Churchill-Family-Defiance/dp/0385348711/ • The All-In Podcast: https://www.allinpodcast.co/ • Hustle : https://www.netflix.com/title/80242342 • Mark Fiske at H.I.G.: https://higgrowth.com/team/mark-fiske/ — In this episode, we cover: [03:49] Yuriy’s background[09:46] Different paths to growth for subscription-based products[13:21] When to lean into virality[15:39] What are network effects?[16:32] SEO strategy and timeline: how long can it take to see results?[24:22] The shifting landscape of paid media[28:09] The return of media mix modeling[32:01] How can you tell if media spending equates to business results?[33:44] Don’t spread yourself too thin[36:01] How to tell if you’ve taken a strategy far enough[38:02] When to lean into a strategy that’s working vs. when to think about diversification[42:13] Is there a shift from growth to survival?[46:19] Two reasons to do paid media[56:45] Why you shouldn’t dismiss TikTok (and other channels you might be overlooking)[59:36] Lightning round!— Production and marketing:   https://penname.co/ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe