World Model · podcast knowledge graph

The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)

2022-08-18 · 83 min · 32 entities

episode page audio

Asserted relationships

  • → references Positioning Battle Your Al Ries book
    0.77
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586
  • 0.77
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X
  • → references andjelicaaa.substack.com website
    0.77
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://andjelicaaa.substack.com/
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://penname.co/
  • → references seths.blog website
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://seths.blog/
  • → references review.firstround.com company
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://review.firstround.com/podcast
  • → references Startupbrandstrategy website
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://maven.com/arielle/startupbrandstrategy
  • → references The Vanishing Half person
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://britbennett.com/the-vanishing-half
  • → references The Mothers website
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://britbennett.com/the-mothers
  • → references Luca website
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://movies.disney.com/luca
  • → references Encanto website
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://movies.disney.com/encanto
  • → references Hall Of Fame person
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://oneclub.org/hall-of-fame/-bio/david-ogilvy

Entities found in this episode

websites 14

  • mentioned andjelicaaa.substack.com website
    0.90
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://andjelicaaa.substack.com/
  • references andjelicaaa.substack.com website
    0.77
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://andjelicaaa.substack.com/
  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://penname.co/
  • mentioned seths.blog website
    0.45
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://seths.blog/
  • mentioned Startupbrandstrategy website
    0.45
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://maven.com/arielle/startupbrandstrategy
  • mentioned The Mothers website
    0.45
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://britbennett.com/the-mothers
  • mentioned Luca website
    0.45
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://movies.disney.com/luca
  • mentioned Encanto website
    0.45
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://movies.disney.com/encanto
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://penname.co/
  • references seths.blog website
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://seths.blog/
  • references Startupbrandstrategy website
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://maven.com/arielle/startupbrandstrategy
  • references The Mothers website
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://britbennett.com/the-mothers
  • references Luca website
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://movies.disney.com/luca
  • references Encanto website
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://movies.disney.com/encanto

persons 6

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned The Vanishing Half person
    0.45
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://britbennett.com/the-vanishing-half
  • mentioned Hall Of Fame person
    0.45
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://oneclub.org/hall-of-fame/-bio/david-ogilvy
  • references The Vanishing Half person
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://britbennett.com/the-vanishing-half
  • references Hall Of Fame person
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://oneclub.org/hall-of-fame/-bio/david-ogilvy

books 4

  • 0.90
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586
  • 0.90
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X
  • 0.77
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586
  • 0.77
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X

companys 4

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • mentioned review.firstround.com company
    0.45
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://review.firstround.com/podcast
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • references review.firstround.com company
    0.38
    evidence rules-v4
    Link in episode "The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)": https://review.firstround.com/podcast

concepts 4

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
Episode description as stored
What makes a great brand? After working at Google and Square, Arielle Jackson has spent the past eight years consulting startups on how to create powerful messaging that works. In this jam-packed episode, she shares how to pick a winning name for your company, create a brand purpose that excites your team and customers, and position your company and its products for success. You don’t want to miss this one! — Find the full transcript here: https://www.lennysnewsletter.com/p/the-art-of-building-legendary-brands — Where to find Arielle Jackson: • Twitter: https://twitter.com/hiiamarielle • LinkedIn: https://www.linkedin.com/in/ariellerjackson/ • Course: https://maven.com/arielle/startupbrandstrategy — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Thank you to our wonderful sponsors for making this episode possible: • Flatfile: https://www.flatfile.com/lenny • Unit: https://unit.co/lenny • Athletic Greens: https://athleticgreens.com/lenny — Referenced: • Positioning Your Startup Is Vital—Here’s How to Nail It: https://review.firstround.com/Positioning-Your-Startup-is-Vital-Heres-How-to-Do-It-Right • Three Moves Every Startup Founder Must Make to Build a Brand That Matters: https://review.firstround.com/three-moves-every-startup-founder-must-make-to-build-a-brand-that-matters • What I Learned from Developing Branding for Airbnb, Dropbox, and Thumbtack: https://review.firstround.com/what-i-learned-from-developing-branding-for-airbnb-dropbox-and-thumbtack • Positioning: The Battle for Your Mind : https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586 • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life : https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X • The Vanishing Half : https://britbennett.com/the-vanishing-half • The Mothers : https://britbennett.com/the-mothers • Nik Sharma’s weekly newsletter: https://www.nik.co/subscribe • How I Built This : https://www.npr.org/series/490248027/how-i-built-this • In Depth : https://review.firstround.com/podcast • Unseen Unknown : https://unseen-unknown.simplecast.com/ • Luca : https://movies.disney.com/luca • Encanto : https://movies.disney.com/encanto • Old Enough! : https://www.netflix.com/title/81506279 • The Sociology of Business with Ana Andjelic: https://andjelicaaa.substack.com • David Ogilvy: https://www.oneclub.org/hall-of-fame/-bio/david-ogilvy • Rory Sutherland: https://twitter.com/rorysutherland • Seth Godin: https://seths.blog/ — In this episode, we cover: [04:04] From making jewelry as a side hustle to launching products for Square: Arielle’s background[12:32] What makes a good name for a product or a startup[19:17] How to come up with a great name[24:59] How to run a naming brainstorm for the best results[31:09] Bad names and naming mistakes[34:17] Arielle’s brand development framework and when founders should implement it[36:02] How do you know when brand development is completed?[41:17] How long should branding take?[42:42] How to build a brand purpose that ignites excitement[48:51] Specific tactics for building your brand purpose[51:12] How to master your positioning[55:22] Why it’s important to stay niche when you’re mastering your positioning[59:15] The process of positioning and Arielle’s bar test[1:02:38] How to build a brand personality using the five big brand descriptions[1:07:39] Where to put brand and product positioning documents so they’ll actually get used[1:09:14] How startups can get PR[1:14:49] When should you hire a marketer?— Production and marketing:   https://penname.co/ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe