World Model · podcast knowledge graph

April Dunford on product positioning, segmentation, and optimizing your sales process

2022-06-09 · 61 min · 16 entities

episode page audio

Asserted relationships

  • 0.63
    evidence rules-v4
    April Dunford on product positioning, segmentation, and optimizing your sales process
  • → hosted by Lenny Rachitsky person
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    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
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    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
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    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
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    Feed category: Entrepreneurship
  • → references amplitude.com website
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    evidence rules-v4
    Link in episode "April Dunford on product positioning, segmentation, and optimizing your sales process": https://amplitude.com/
  • → references aprildunford.com website
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    evidence rules-v4
    Link in episode "April Dunford on product positioning, segmentation, and optimizing your sales process": https://aprildunford.com/
  • → references productboard.com website
    0.38
    evidence rules-v4
    Link in episode "April Dunford on product positioning, segmentation, and optimizing your sales process": https://productboard.com/

Entities found in this episode

websites 6

  • mentioned amplitude.com website
    0.45
    evidence rules-v4
    Link in episode "April Dunford on product positioning, segmentation, and optimizing your sales process": https://amplitude.com/
  • mentioned aprildunford.com website
    0.45
    evidence rules-v4
    Link in episode "April Dunford on product positioning, segmentation, and optimizing your sales process": https://aprildunford.com/
  • mentioned productboard.com website
    0.45
    evidence rules-v4
    Link in episode "April Dunford on product positioning, segmentation, and optimizing your sales process": https://productboard.com/
  • references amplitude.com website
    0.38
    evidence rules-v4
    Link in episode "April Dunford on product positioning, segmentation, and optimizing your sales process": https://amplitude.com/
  • references aprildunford.com website
    0.38
    evidence rules-v4
    Link in episode "April Dunford on product positioning, segmentation, and optimizing your sales process": https://aprildunford.com/
  • references productboard.com website
    0.38
    evidence rules-v4
    Link in episode "April Dunford on product positioning, segmentation, and optimizing your sales process": https://productboard.com/

concepts 4

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

persons 3

  • mentioned Lenny Rachitsky person
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    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned April Dunford person
    0.66
    evidence rules-v4
    April Dunford on product positioning, segmentation, and optimizing your sales process
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky

companys 2

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology

podcasts 1

Episode description as stored
April Dunford is the author of the best-selling book Obviously Awesome , a definitive guide to product positioning. She spent 25 years leading marketing, product, and sales teams and now runs her own consulting firm, helping companies of all shapes and sizes nail their positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. In today’s episode, you’ll learn: 1. How does April define positioning? 2. How do you assess if your product’s positioning is weak? And strong? 3. What are some examples of great products with weak positioning? 4. What are the essential five steps to figuring out your product’s positioning? 5. What is the difference between positioning vs. messaging vs. branding? 6. What’s the difference between segmentation and persona? 7. When should you bring in a professional?  8. Is it essential for a company to always figure out a differentiator and be different? 9. How does this concept help you nail sales for enterprise software? Where to find April: Website: https://aprildunford.com Twitter: https://twitter.com/aprildunford   LinkedIn: https://www.linkedin.com/in/aprildunford   Book: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It   April’s guest post: https://www.lennysnewsletter.com/p/positioning — Thank you to our sponsors for making this episode possible: • Amplitude: https://amplitude.com/ • Flatfile: https://flatfile.com/Lenny • Productboard: https://Productboard.com/ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe