World Model · podcast knowledge graph

HEATHER JOHNSON & AL SCHUSTER: SAMPLE FINDER / LETS PLAY A GAME / IS RETAIL ACTUALLY DYING

2026-10-04 · 50 min · episode 63 · 18 entities

episode page audio

Asserted relationships

  • → hosted by Jeff Fell person
    0.55
    evidence rules-v5
    Feed author/publisher: Jeff Fell
  • → discusses Arts concept
    0.40
    evidence rules-v5
    Feed category: Arts
  • → discusses food concept
    0.40
    evidence rules-v5
    Feed category: Food
  • → references @FellIntoFood website
    0.38
    evidence rules-v5
    Link in episode "HEATHER JOHNSON & AL SCHUSTER: SAMPLE FINDER / LETS PLAY A GAME / IS RETAIL ACTUALLY DYING": https://youtube.com/@FellIntoFood
  • → references G 5kFXie website
    0.38
    evidence rules-v5
    Link in episode "HEATHER JOHNSON & AL SCHUSTER: SAMPLE FINDER / LETS PLAY A GAME / IS RETAIL ACTUALLY DYING": https://lnkd.in/g_5kFXie
  • → references GS Wu YJ person
    0.38
    evidence rules-v5
    Link in episode "HEATHER JOHNSON & AL SCHUSTER: SAMPLE FINDER / LETS PLAY A GAME / IS RETAIL ACTUALLY DYING": https://lnkd.in/gS-wu_YJ

Entities found in this episode

concepts 7

  • mentioned Arts concept
    0.50
    evidence rules-v5
    Feed category: Arts
  • mentioned food concept
    0.50
    evidence rules-v5
    Feed category: Food
  • discusses Arts concept
    0.40
    evidence rules-v5
    Feed category: Arts
  • discusses food concept
    0.40
    evidence rules-v5
    Feed category: Food
  • mentioned Retail concept
    0.35
    evidence rules-v5
    RETAIL
  • mentioned DYING concept
    0.35
    evidence rules-v5
    DYING
  • mentioned LETS concept
    0.35
    evidence rules-v5
    LETS

websites 6

  • mentioned @FellIntoFood website
    0.45
    evidence rules-v5
    Link in episode "HEATHER JOHNSON & AL SCHUSTER: SAMPLE FINDER / LETS PLAY A GAME / IS RETAIL ACTUALLY DYING": https://youtube.com/@FellIntoFood
  • mentioned G 5kFXie website
    0.45
    evidence rules-v5
    Link in episode "HEATHER JOHNSON & AL SCHUSTER: SAMPLE FINDER / LETS PLAY A GAME / IS RETAIL ACTUALLY DYING": https://lnkd.in/g_5kFXie
  • references @FellIntoFood website
    0.38
    evidence rules-v5
    Link in episode "HEATHER JOHNSON & AL SCHUSTER: SAMPLE FINDER / LETS PLAY A GAME / IS RETAIL ACTUALLY DYING": https://youtube.com/@FellIntoFood
  • references G 5kFXie website
    0.38
    evidence rules-v5
    Link in episode "HEATHER JOHNSON & AL SCHUSTER: SAMPLE FINDER / LETS PLAY A GAME / IS RETAIL ACTUALLY DYING": https://lnkd.in/g_5kFXie
  • mentioned Play website
    0.35
    evidence rules-v5
    PLAY
  • mentioned FINDER website
    0.35
    evidence rules-v5
    FINDER

persons 4

  • mentioned Jeff Fell person
    0.70
    evidence rules-v5
    Feed author/publisher: Jeff Fell
  • hosted by Jeff Fell person
    0.55
    evidence rules-v5
    Feed author/publisher: Jeff Fell
  • mentioned GS Wu YJ person
    0.45
    evidence rules-v5
    Link in episode "HEATHER JOHNSON & AL SCHUSTER: SAMPLE FINDER / LETS PLAY A GAME / IS RETAIL ACTUALLY DYING": https://lnkd.in/gS-wu_YJ
  • references GS Wu YJ person
    0.38
    evidence rules-v5
    Link in episode "HEATHER JOHNSON & AL SCHUSTER: SAMPLE FINDER / LETS PLAY A GAME / IS RETAIL ACTUALLY DYING": https://lnkd.in/gS-wu_YJ

books 1

  • mentioned GAME book
    0.35
    evidence rules-v5
    GAME
Episode description as stored
The food and beverage industry has a massive blind spot — and it's hiding in plain sight. Brands spend thousands flying reps across the country to do in-store demos, while 90% of shoppers walk right past them without ever knowing the event was happening. There's no centralized place to find where samples are. Until now. This week I sit down with Al Schuster, founder and president of Polaris Brand Promotions, and Heather Johnson, the agency's marketing director and co-founder of a brand new app called Sample Finder. Al has been running one of the country's leading experiential marketing and promo staffing agencies for nearly nine years, with over 9,600 brand ambassadors in their nationwide database. Heather brings 15+ years as a brand ambassador and a background in graphic design — and as Al puts it, "I just came up with the idea. Everything else you see? That's Heather." The conversation covers how promotional staffing actually works (and why almost nobody knows this industry exists), the frustrating DC grocery store demo that sparked the idea for Sample Finder, how the app bridges the gap between brands and consumers through gamification, rewards, and real feedback — and why they built it nothing like Yelp. We also get into the grocery delivery vs. in-store debate, the pay-to-play problem killing small brand visibility on delivery apps, and some wild brand ambassador horror stories from the field. Sample Finder is targeting a public launch in April 2026. Get on the list now at samplefinder.com. Follow Al & Heather: Sample Finder: samplefinder.com | @samplefinderapp Polaris Brand Promotions: polarisbrandpromotions.com Listen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast. YouTube -  https://lnkd.in/gQM3S5mr   Spotify - https://lnkd.in/g_5kFXie Apple Podcast - https://apple.co/41RoTm4 Pandora - https://lnkd.in/gS-wu_YJ YouTube:  https://youtube.com/@FellIntoFood Linkedin:  linkedin.com/company/fell-into-food Instagram:  http://instagram.com/fell_into_food Facebook:  https://facebook.com/fellintofood FellintoFood.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy