MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”

2026-10-04 · 59 min · episode 48 · 23 entities

episode page audio

Asserted relationships

→ hosted by Jeff Fell person

0.55

evidence rules-v5
Feed author/publisher: Jeff Fell
→ discusses Arts concept

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evidence rules-v5
Feed category: Arts
→ discusses food concept

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evidence rules-v5
Feed category: Food
→ references @FellIntoFood website

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evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://youtube.com/@FellIntoFood
→ references G 5kFXie website

0.38

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://lnkd.in/g_5kFXie
→ references GS Wu YJ person

0.38

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://lnkd.in/gS-wu_YJ
→ references wearegoverness.com website

0.38

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://wearegoverness.com/
→ references dotfoods.com website

0.38

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://dotfoods.com/
→ references cliosnacks.com website

0.38

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://cliosnacks.com/

Entities found in this episode

websites 10

mentioned @FellIntoFood website

0.45

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://youtube.com/@FellIntoFood
mentioned G 5kFXie website

0.45

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://lnkd.in/g_5kFXie
mentioned wearegoverness.com website

0.45

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://wearegoverness.com/
mentioned dotfoods.com website

0.45

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://dotfoods.com/
mentioned cliosnacks.com website

0.45

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://cliosnacks.com/
references @FellIntoFood website

0.38

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://youtube.com/@FellIntoFood
references G 5kFXie website

0.38

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://lnkd.in/g_5kFXie
references wearegoverness.com website

0.38

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://wearegoverness.com/
references dotfoods.com website

0.38

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://dotfoods.com/
references cliosnacks.com website

0.38

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://cliosnacks.com/

concepts 8

mentioned Arts concept

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evidence rules-v5
Feed category: Arts
mentioned food concept

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evidence rules-v5
Feed category: Food
discusses Arts concept

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evidence rules-v5
Feed category: Arts
discusses food concept

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evidence rules-v5
Feed category: Food
mentioned VOICE concept

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VOICE
mentioned BLASER concept

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BLASER
mentioned ROTH concept

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ROTH
mentioned CKERY concept

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evidence rules-v5
CKERY

persons 4

mentioned Jeff Fell person

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evidence rules-v5
Feed author/publisher: Jeff Fell
hosted by Jeff Fell person

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evidence rules-v5
Feed author/publisher: Jeff Fell
mentioned GS Wu YJ person

0.45

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://lnkd.in/gS-wu_YJ
references GS Wu YJ person

0.38

evidence rules-v5
Link in episode "MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”": https://lnkd.in/gS-wu_YJ

books 1

mentioned NOELLE book

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evidence rules-v5
NOELLE

Episode description as stored

This week I had the pleasure of chatting with Melissa & Noelle from Governess. We dove into the fascinating world of consumer product goods (CPG), exploring their journey, the critical role of brand voice, and how design shapes impactful brands. We also tackled the challenges and opportunities within the CPG space, discussed AI's influence on copywriting, and highlighted the power of storytelling in brand building. Melissa Blaser Founder, Chief Creative Officer Melissa spent 17 years at ad agencies TBWA\Chiat\Day, David&Goliath, and Crispin Porter + Bogusky writing campaigns for Old Navy, Pepsi, Gap, and Sephora before founding Governess in 2018 to work directly with CPG brand founders. She started as a messaging agency and has since built brands for Clio Snacks, Kopari Beauty, Diana’s Bananas, and Joon Foods. She’s an award-winning copywriter who’s language-obsessed and unapologetically biased toward brave brands. Melissa leads the Governess writers room and brings strong opinions about exclamation points and copy toolkits founders swear by. Noelle Roth Head of Design Noelle has 12+ years of experience designing brands across food, beauty, and services. She started her career at Pentagram and Mullen, then moved into restaurant branding in Chicago at Grip before transitioning into CPG food and beverage branding in Los Angeles with Governess. Her work has won two 1st place Dieline Awards and featured in “top pick” roundups across multiple categories. She specializes in creating packaging systems that scale across product lines and stand out on shelf. Her approach combines strategic thinking with design excellence, ensuring packaging doesn’t just look good—it performs. Governess Website – https://www.wearegoverness.com Instagram @wearegoverness – https://www.instagram.com/wearegoverness Melissa Blaser Email – melissa@wearegoverness.com Noelle Roth Email – noelle@wearegoverness.com Brand Mentions from the Episode: June Pistachios – www.eatjoonfoods.com Kelsey’s Brownie Bites – www.kelsiskitchen.com Realm Snacks – www.realmfoods.com DOT Foods – https://www.dotfoods.com Clio Snacks – https://www.cliosnacks.com Listen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast. YouTube - https://lnkd.in/gQM3S5mr Spotify - https://lnkd.in/g_5kFXie Apple Podcast - https://apple.co/41RoTm4 Pandora - https://lnkd.in/gS-wu_YJ Follow Jeff: YouTube: https://youtube.com/@FellIntoFood Linkedin: linkedin.com/company/fell-into-food Instagram: http://instagram.com/fell_into_food Facebook: https://facebook.com/fellintofood FellintoFood.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy