Wendy's "Vanilla" Shakeup: Let's Get Bolder & Back on Top

2025-12-02 · 53 min · episode 22 · 13 entities

episode page audio

Asserted relationships

→ appeared on We Fixed It, You're Welcome podcast

0.82

evidence rules-v5
Guest: Paul Tuscano Former Chief Digital Officer, KFC US LinkedIn: https://www.linkedin.com/in/paultuscano/
→ references @WeFixedItPod company

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evidence rules-v5
Link in episode "Wendy's "Vanilla" Shakeup: Let's Get Bolder & Back on Top": https://youtube.com/@WeFixedItPod
→ hosted by Rhapsody Voices person

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Feed author/publisher: Rhapsody Voices
→ discusses Society & Culture concept

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evidence rules-v5
Feed category: Society & Culture
→ discusses Business company

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evidence rules-v5
Feed category: Business
→ discusses Management website

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evidence rules-v5
Feed category: Management

Entities found in this episode

companys 4

mentioned @WeFixedItPod company

0.90

evidence rules-v5
Link in episode "Wendy's "Vanilla" Shakeup: Let's Get Bolder & Back on Top": https://linkedin.com/company/wefixeditpod
references @WeFixedItPod company

0.77

evidence rules-v5
Link in episode "Wendy's "Vanilla" Shakeup: Let's Get Bolder & Back on Top": https://youtube.com/@WeFixedItPod
mentioned Business company

0.50

evidence rules-v5
Feed category: Business
discusses Business company

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evidence rules-v5
Feed category: Business

persons 3

mentioned Paul Tuscano Former Chief Di person

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evidence rules-v5
Guest: Paul Tuscano Former Chief Digital Officer, KFC US LinkedIn: https://www.linkedin.com/in/paultuscano/
mentioned Rhapsody Voices person

0.70

evidence rules-v5
Feed author/publisher: Rhapsody Voices
hosted by Rhapsody Voices person

0.55

evidence rules-v5
Feed author/publisher: Rhapsody Voices

concepts 3

mentioned Society & Culture concept

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evidence rules-v5
Feed category: Society & Culture
mentioned Let's Get Bolder & Back on Top concept

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evidence rules-v5
Wendy's "Vanilla" Shakeup: Let's Get Bolder & Back on Top
discusses Society & Culture concept

0.40

evidence rules-v5
Feed category: Society & Culture

websites 2

mentioned Management website

0.50

evidence rules-v5
Feed category: Management
discusses Management website

0.40

evidence rules-v5
Feed category: Management

podcasts 1

appeared on We Fixed It, You're Welcome podcast

0.82

evidence rules-v5
Guest: Paul Tuscano Former Chief Digital Officer, KFC US LinkedIn: https://www.linkedin.com/in/paultuscano/

Episode description as stored

Wendy’s was once the fresh, honest, slightly rebellious burger chain. Today it’s stuck between fast food giants on one side and premium burger rivals on the other. Prices match McDonald’s, but the brand isn’t perceived as a value leader. Quality is decent, but not elevated enough to compete with Five Guys or Shake Shack. So what is Wendy’s now? We sit down with Paul Tuscano, former Chief Digital Officer at KFC US, the man behind their massive digital reinvention. He shares insights from decades in QSR, hospitality, and customer experience to break down why Wendy’s is struggling and how to fix it. What we cover • Why Wendy’s lost its lane • Whether Project Fresh will work • The strengths and weaknesses of the Wendy’s menu • How loyalty, kiosks, personalization, and AI can change QSR • Why Wendy’s social media works, but the stores don’t reflect it • Why legacy brands need clarity and simplicity • How to make Dave Thomas relevant to Gen Z • Why culture and franchise alignment matter more than new tech • How Chick fil A wins with consistency, not complexity • A step by step strategy to rebuild Wendy’s This episode is a must watch for anyone interested in branding, food, marketing, digital transformation, or turning around legacy companies. Guest: Paul Tuscano Former Chief Digital Officer, KFC US LinkedIn: https://www.linkedin.com/in/paultuscano/ Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.