World Model · podcast knowledge graph

BUILT, SCALED, SOLD: TURNED GRIT INTO A MID-EIGHT-FIGURE EXIT || LUKE PETERS || EPISODE 073

2026-01-19 · 48 min · episode 73 · 19 entities

episode page audio

Asserted relationships

  • → hosted by Kagiso Dikane person
    0.55
    evidence rules-v5
    Feed author/publisher: Kagiso Dikane
  • → works at NewAir company
    0.50
    evidence rules-v5
    CEO of NewAir
  • → discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • → discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship

Entities found in this episode

concepts 9

  • mentioned BUILT concept
    0.35
    evidence rules-v5
    BUILT
  • mentioned Grit concept
    0.35
    evidence rules-v5
    GRIT
  • mentioned TURNED concept
    0.35
    evidence rules-v5
    TURNED
  • mentioned LUKE concept
    0.35
    evidence rules-v5
    LUKE
  • mentioned PETERS concept
    0.35
    evidence rules-v5
    PETERS
  • mentioned MID concept
    0.35
    evidence rules-v5
    MID
  • mentioned EIGHT concept
    0.35
    evidence rules-v5
    EIGHT
  • mentioned EXIT concept
    0.35
    evidence rules-v5
    EXIT
  • mentioned SCALED concept
    0.35
    evidence rules-v5
    SCALED

companys 6

  • mentioned NewAir company
    0.62
    evidence rules-v5
    CEO of NewAir
  • mentioned Business company
    0.50
    evidence rules-v5
    Feed category: Business
  • works at NewAir company
    0.50
    evidence rules-v5
    CEO of NewAir
  • discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • mentioned Figure company
    0.35
    evidence rules-v5
    FIGURE
  • mentioned Sold company
    0.35
    evidence rules-v5
    SOLD

persons 2

  • mentioned Kagiso Dikane person
    0.70
    evidence rules-v5
    Feed author/publisher: Kagiso Dikane
  • hosted by Kagiso Dikane person
    0.55
    evidence rules-v5
    Feed author/publisher: Kagiso Dikane

websites 2

  • mentioned Entrepreneurship website
    0.50
    evidence rules-v5
    Feed category: Entrepreneurship
  • discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship
Episode description as stored
<p>Luke Peters is an accomplished entrepreneur and the former CEO of NewAir, a company he founded in 2001 and grew from a garage startup to a thriving business with over $600 million in cumulative sales. His journey began in Fountain Valley, California, where he learned the value of hard work while working in his family’s donut shop for just 25 cents an hour.</p> <p> </p> <p>Under Luke's leadership, NewAir achieved significant milestones, including $80 million in sales in a single year and multiple placements on the Inc. 500 list. He successfully pivoted the company from a 100% B2C model to a multi-channel strategy, partnering with major retailers like Home Depot and Amazon. In mid-2021, after 20 years of dedication while retaining 100% of the stock, Luke sold NewAir in a mid-eight-figure deal .</p> <p> </p> <p>Today, he serves as a strategic CEO coach, leveraging his extensive experience to help other entrepreneurs navigate their paths to success. Luke is also a father of six and an avid surfer, embodying a balanced lifestyle that values both family and business. His story exemplifies the power of perseverance and innovation in achieving entrepreneurial success.</p>