100 Objects #9: Missing Children Milk Carton
2026-07-17 · 34 min · 9 entities
Asserted relationships
-
0.55
evidence rules-v4
Feed author/publisher: Roman Mars
-
0.40
evidence rules-v4
Feed category: Arts
-
0.40
evidence rules-v4
Feed category: Design
-
0.40
evidence rules-v4
Feed author/publisher: SiriusXM Podcasts and Roman Mars
Entities found in this episode
concepts 3
-
0.50
evidence rules-v4
Feed category: Arts
-
0.42
evidence rules-v4
100 Objects #9: Missing Children Milk Carton
-
0.40
evidence rules-v4
Feed category: Arts
persons 2
-
0.70
evidence rules-v4
Feed author/publisher: Roman Mars
-
0.55
evidence rules-v4
Feed author/publisher: Roman Mars
companys 2
-
0.70
evidence rules-v4
Feed author/publisher: SiriusXM Podcasts and Roman Mars
-
0.40
evidence rules-v4
Feed author/publisher: SiriusXM Podcasts and Roman Mars
websites 2
-
0.50
evidence rules-v4
Feed category: Design
-
0.40
evidence rules-v4
Feed category: Design
Episode description as stored
In 1982, a twelve-year-old paperboy, Johnny Gosch, vanished from a quiet Iowa street and sparked an unlikely campaign: the faces of missing children printed on milk cartons by the billions. Roman Mars and Annie Brown trace how a regional dairy campaign exploded into a national symbol — and how the “stranger danger” fears it stoked shaped American misconceptions about child safety that still echo today.
A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios .
Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.
Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus .
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.